Sales Marketing Resume in Baltimore John McGonigle by jdmcgonigle


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									                                             John D. McGonigle
                                           Hunt Valley, Maryland      410-941-9375

Sales Development & Marketing Management Expert
       Commercialization Executive with 20 years experience in Sales & Marketing Alignment, Demand
        Generation, Branding, Digital Marketing, Advertising, Manufacturing and Licensing
       Exceptional ability to apply proven networking and relationship building skills toward creating successful
        sales programs and multichannel partnerships, dramatically increasing awareness, acquisition and sales
       Extensive experience in business development, company-wide P&L, corporate vision and managing,
        mentoring and motivating internal sales/marketing teams and external partners
       Proven development/new product launch skills utilizing market intelligence, consumer insight, financial
        forecasting, manufacturing, sales and marketing for B2C and B2B partner clients
       Multi-functional leader constantly focused on improving operational efficiencies, aggressive material &
        service costs negotiation and maintaining program budgets while exceeding established KPIs
Core Competencies
     Business Development and Sales Leadership                Corporate Marketing and Customer Acquisition Strategy
     Market Intelligence, Insight and Trend Analysis          Financial Forecasting and Budget Planning
     New Product Launch & Product Development                 Global Manufacturing and Licensing Negotiation
JADS International, LLC        Timonium, Maryland                                                      June 2011 – June 2012
President, Business Development/CMO
       Responsible for managing all sales and product development programs, including; manufacturing, packaging,
        licensing, brand positioning, digital & social marketing
       Managed Sales & Marketing P&L; maintaining multichannel budgets, forecasting orders and acquisition costs
       Developed new consumer products within Health & Beauty, Electronic, Pet, Jewelry and Apparel retail categories
       Functioned as central resource for company-wide sales and marketing initiatives; managing all print, trade show,
        website, email and social media marketing and advertising sales materials
       Negotiated product licenses with Marvel Entertainment, Alloy Marketing, MGM Studios, Universal Pictures and FX
        Television Studios
Genki Wear, LLC Hunt Valley, Maryland                                                              February 2006 – May 2011
President, Marketing & Production
       Manufactured and sold over $3.5M new licensed consumer products into multiple retail channels worldwide
       Licensed, manufactured, and sold an additional $1.5M consumer goods from Japan, Europe and UK retail partners
       Responsible for company P&L including; budgeting, forecasting, marketing and customer acquisition costs
       Negotiated license agreements with 20th Century Fox, Lucas Licensing, Warner Brothers Consumer Products, CBS
        Consumer Goods and Paramount Pictures
Palisades Marketing, LLC Elkridge, Maryland                                                     February 2002 – January 2006
Vice-President, Sales & Marketing
       Managed internal and external sales & marketing teams selling over $10M of licensed entertainment products
        across multiple consumer goods categories
      Executed worldwide sales and marketing programs with licensors and their agencies from Lucas Licensing, 20th
       Century Fox, Disney, Nickelodeon, Warner Brothers, Jim Henson Productions and Sesame Workshop
Bachelors of Arts, Writing with a Concentration in Advertising/Public Relations
Minor, Business Marketing, Joseph A. Sellinger School of Business

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