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Taking Advantage of Pinterest to Capture the Audience

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It comes as no surprise that Pinterest has jumped into fourth place in terms of the volume of referral traffic it generates in such a short period of time. This is enough to prompt a social media marketing company to get on its feet and try to find ways to include Pinterest in its social marketing strategies.

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									     Taking Advantage of Pinterest to Capture the Audience


The birth of social media is like the Big Bang – when it exploded, there’s no stopping its expansion and
until today, its boundaries are not yet in sight. So, cue the welcome music and focus the spotlight as
cyberspace welcomes the latest craze is social networking – Pinterest.

There’s really no stopping the creative mind and Pinterest is a proof of that. When everyone thought that
they already saw everything social channels have to offer, here comes something that is built on the very
simple concept of grabbing and “pinning” images on digital boards. According to expert social media
agencies, Pinterest is the social channel the gains the most from what is called “couch surfing.” Time flies
as you flip through the colorful and inspiring photos and before you know it, an hour or two has already
passed.

It comes as no surprise that Pinterest has jumped into fourth place in terms of the volume of referral traffic
it generates in such a short period of time. This is enough to prompt a social media marketing company to
get on its feet and try to find ways to include Pinterest in its social marketing strategies.

Pinterest is Not for Conversion Optimization

Great disappointments come from big expectations. So, set your expectations straight – social media
agencies have not yet proven the impact of Pinterest for conversion optimization. Well, not just yet. Again,
do not ask your audience to respond to your call to action as you will fail miserably.

What Pinterest is good at is brand building and developing a strong social following for your business.
Again, it is a strong generator of traffic so if you want to improve brand awareness or drive more visitors
to your site and other web properties, go ahead and pin your heart out. However, if it’s conversion you’re
after, Facebook and Twitter are the better options.

Pinterest Goes Mobile

Recently, Pinterest unveiled mobile apps for the iPad, the iPhone and Android devices. Let’s go back to
the point that this new social network comer is great for couch surfing. Time to waste plus a portable
device equals a fertile mobile marketing ground every social media marketing company should explore.
While there are still glitches in terms of functionality and the user experience is not that seamless yet,
expect that this will be better in no time. So, better include Pinterest in your mobile marketing strategy
today.

Watch Out for Third Party Apps

Social media agencies should also keep an eye out on the booming third party apps for Pinterest. There
are a few third party apps that are slowly making their presence felt and more are expected to jump into
the bandwagon soon. These apps allow brands to play or interact with the social network. If these, third
party apps boom, it will have a huge implication on how a social media marketing company can leverage
on Pinterest for its marketing tactics.

Author is an Internet marketing expert and wants to share his knowledge with people who are about to
hire a social media company New York for their business. He has also given words to many articles
where one can find the latest trends popular in SEO and social media companies.

								
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