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Executive Program in Sales and Marketing (EPSM)
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Program Overview Curriculum Faculty Fee Admissions
Course: Executive Program in Sales and Marketing (EPSM)
Duration of the Course: One year
Date of Commencement: 1/7/2013
1st Sales Closure Date; 1st November 2012
2nd Sales Closure Date 16th November 2012
Last Date for Payment of Fees 17th December 2012
Academic Briefing Third week of December 2012
Class Start Date 2nd week of January 2013
Class End Date Last week of December 2013
Monday 6:45 PM - 9:45 PM,Sunday 9:00 AM - 12:00 Noon
Mode of Delivery: Virtual Classroom
This program and its curriculum are designed keeping in mind the needs of professionals who wish to advance their career in the field Sales and Marketing. The program
aims to develop an understanding of the present-day approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and
effective manner. The program helps participants to adopt a broad outlook towards the emerging Sales and Marketing frameworks and how their interactions with various
other business functions affect the organization. It also includes discussions and understanding of latest radical issues in the sales and management field, including brand,
services, distribution channel management and people management issues.
Sectors like pharmaceuticals, banking and financial services, FMCG industries as well as industrial sales. The participants will learn to identify and understand the various
challenges confronting the markets today, realize the roles and responsibilities of a sales manager and be in a position to manage, motivate and lead sales teams.
IIM Calcutta shall carry out the examination and evaluation required for certification and will directly award a certificate of completion to participants who complete the
programme successfully. IIMC will provide “IIMC – MDP” alumni status to all participants successfully completing the programme.
Who is right for the Program?
Junior & Middle level executives looking forward to making career in Sales in Pharmaceutical Services, FMCG, Banking & Financial Services, and Industrial Products etc. will
find the program extremely useful for advancing their careers.
• Applicants should be working professionals/self-employed.
• Engineers, Post Graduates & Graduates with minimum 2 years of work experience (full-time paid employment) post completion of graduation as on Application Closure
• Full Time Degree Graduates (10+2+3) in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.
Deviation – onlyAICTE/State Tech Board approved full-time Diploma (10+2+3) will be considered.
To be announced later
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