Celebrate the Inaugural International Day of the Girl
After a two-year campaign led by Plan Canada and thousands of Canadians, an international day to
recognize girls’ rights is finally here.
Toronto, Canada, October 11, 2012 --(PR.com)-- Today marks the first-ever International Day of the Girl
- a day made possible thanks to the leadership, enthusiastic support and passion of Canadians.
Plan Canada led an extensive two-year campaign for the call for an International Day of the Girl as part
of its Because I am a Girl initiative - a global initiative to end gender inequality, promote girls' rights and
lift millions of girls - and everyone around them - out of poverty. It took thousands of young girls and
boys in Canada and worldwide signing petitions and speaking out to politicians, the support of individual
advocates and non-profit organizations, the unanimous, all-party support of the Canadian government,
and support from the United Nations to make the International Day of the Girl a reality.
“We are grateful to Canadians and everyone worldwide who stood behind our campaign to make this day
possible,” says Rosemary McCarney, President and CEO of Plan Canada. “Our efforts will not stop here.
Working together, we will continue to address girls' rights and accelerate the investment and recognition
girls deserve as citizens and as powerful agents of social change.”
Among other celebrations taking place around the world for the first-ever International Day of the Girl
and to support the global Because I am a Girl initiative, several iconic monuments will be lit up in pink
on October 11. Symbolizing the importance of girls' rights globally, here's a peek of some of the
monuments being 'pinkified':
· CN Tower - Toronto, Canada
· Niagara Falls - Niagara Falls, Canada
· Empire State Building - New York, U.S.A.
· London Eye - London, U.K.
· Sony Center (at Potsdamer Platz) - Berlin, Germany
· Purana Qila (Old Fort) - Delhi, India
· Humayun's Tomb - Delhi, India
· Egyptian pyramids - Giza, Egypt
International Day of the Girl creates an important platform to advocate for girls' rights because in the
world's poorest places, girls face gender discrimination and barriers to their survival and development -
like access to an education or even food - simply because they are young and female. Yet Plan's research
shows that investing in the power and potential of girls will not only improve their lives, but the lives of
everyone around them, lifting entire nations out of poverty.
Raise your hand to support education for girls
Every girl should have the opportunity to complete a primary and secondary education and make choices
about her future, so she can develop and succeed. That's why this year's Because I am a Girl report - The
State of the World's Girls 2012: Learning for Life focuses on girls receiving at least nine years of quality
education, and why Plan Canada is asking Canadians to raise their hand if they believe girls' education
should be a top global priority.
Visit www.becauseiamagirl.ca to find out more about these quick and easy ways to get involved:
Join the global “Raise Your Hand for Girls Education” movement on Facebook to send a message to the
United Nations to make girls' education a top global priority.
Upload a photo of yourself, your friends or your family with their hand raised in the air.
For more information on what significant barriers and challenges girls from the developing world face in
receiving nine years of quality education, please download Plan Canada's Because I am a Girl: The State
of the World's Girls 2012 Report - Learning for Life which was released today.
Want to celebrate in Canada?
This day allows Canadians to show their support and stand in solidarity on the issue of girls' rights
globally. For those looking to celebrate the first-ever International Day of the Girl in Canada on October
11, there are plenty of activities in which to participate:
· Attend Plan Canada's celebration at Yonge-Dundas Square in Toronto from 5:30 - 7p.m, which includes
a free concert by international recording artist and newest Because I am a Girl Celebrated Ambassador
Alyssa Reid starting at 5:30 p.m.
· Visit the CN Tower from 7:15 p.m. on October 11 to 6 a.m. on October 12 or Niagara Falls from 7:30 to
8:45 p.m. on October 11 to see these iconic landmarks 'pinkified'
· Host a Pink LemonAid stand or fundraising party in your community to celebrate girls
· Go to becauseiamagirl.ca for more information or to spread the word
About Plan and the 'Because I am a Girl' Initiative
Founded in 1937, Plan is one of the world's oldest and largest international development agencies,
working in partnership with millions of people around the world to end global poverty. Not for profit,
independent and inclusive of all faiths and cultures, Plan has only one agenda: to improve the lives of
children. Because I am a Girl is Plan's global initiative to end gender inequality, promote girls' rights and
lift millions of girls - and everyone around them - out of poverty. Visit www.plancanada.ca and
www.becauseiamagirl.ca for more information.
For media inquiries, contact:
Abigail Brown, Media and Public Relations Manager, Plan Canada
T: 416 920 1654 ext 277 | C: 647 971 3764 | email@example.com
Kristy Payne, Director of Strategic Communications, Plan Canada
T: 416 920 1654 ext 211 | C: 416 568 6525 | firstname.lastname@example.org
Jennifer Ouellette, Hill+Knowlton Strategies
T: 416 413 4774 | Jennifer.Ouellette@hkstrategies.ca
416 920 1654 ext 277
Contact via Email
Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/447685