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Why Buy a Used Medical Laser

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					 Why Buy a
Used Medical
   Laser
When a new piece of equipment hits the
            market
 aesthetic market, there is often a race to
 buy this technology quickly and sell
 treatments to consumers while there isn't
 as much competition.
                                       y
Consumers in the aesthetic industry tend
 to be early adopters, jumping on the
 latest and greatest technology, believing
 that     ill fi ll b th            th
 th t it will finally be the answer they are
 looking for.
This often happens even when there is
 very little clinic research to support the
 claims made by the laser manufacturer
 regarding the equipment.
   g       g       q p
Those clinics that buy the latest
 technology typically must buy it from the
           gy yp       y         y
 manufacturer at top dollar. Sadly, most
 NEW aesthetic equipment becomes
  b l t                    ft th i iti l
 obsolete 2 or 3 years after the initial
 purchase, however most leases on that
                                   years
 same equipment last for 5 or 6 years.
Any leasing company will require a
          guarantee.,
 personal guarantee which means that
 when you "lease" you are really "buying".

In the world of aesthetics, technology is
 evolving at a rapid pace. This evolution
 also means that laser equipment does
 not remain useful for very long.
It's a hard pill to swallow when you
 continue to make monthly lease
 payments on equipment that has become
 a "doorstop" inside y
            p               p
                       your practice. If
 you've paid top dollar for that equipment,
 it just makes that pill you're swallowing
 even the more bitter.
If the technology fails to deliver results,
 this practice now has a piece of
 equipment that is only worth a small
 fraction of what you originally paid for it.
                   y       g    yp
 A practice that plays this strategy for
 very long will continue to accumulate
 additional leases and have equipment
 that delivers very little ROI two or three
                 lease.
 years into the lease
It doesn't take too many years of doing
 this until the liabilities on your company
 balance sheet are consuming your net
 worth and eating up all of y
                   g p               p
                                your positive
 cash flow!
Another key issue is keeping your lease
 costs down so that you remain
 competitive. If your practice buys a new
 medical laser and your competitor buys
                     y         p        y
 the same laser pre-owned at a 70%
 discount, your competitor has a large
 competitive advantage over you.
His fixed costs on capital equipment are
       l    th            hi h        hi h
 70% less than yours which means higher
 profit margins for him. He also has the
 ability to offer lower treatment prices and
 potentially put you out of business.
You also have the option to match his
        prices
 lower prices, but you will need to
 compensate for the higher costs you are
 p y g            q p          y
 paying on that equipment by having ag
 higher treatment volume.
    y                 py      p       g
If you choose to keep your prices higher,
 then you will need to somehow
 differentiate your practice from the
        titi   by ff i     th "value-
 competition b offering other " l
 added" benefits that justify your higher
 prices.                Board
 prices This could be "Board Certified
 Dermatologist" or "Onsite Physician" etc.
The Best Strategy for Buying Medical
 Lasers
The best solution to keep up with
                                   18 24
 advancing technology is to wait 18-24
 months after a new device is introduced
 before you purchase anything. When
          y   p            y   g
 you do buy, never buy NEW. Always
 buy used. This will allow the following
 benefits:
 b    fit
You will let someone else take the hit on
                                         70-
 depreciation (It will allow you to save 70
 80%)
It allows you to monitor the reception of
 this technology in the aesthetic industry
 and go beyond the hype to find out the
 level of satisfaction of those doctors who
 have been using the device for the past
 18-24 months and review clinical data. A
 good way to monitor this is to attend
 meeting such as the ASLMS and discuss
 items with other physicians who have the
 technology at trade shows.
If the device appears to be living up to
 expectations,
 expectations then this could potentially
 be a technology to invest in and you will
 be much better off than the practices
                              p
 who jumped in early and have lost
 significant money by overpaying for
 aesthetic equipment.
If you've decided to buy a used medical
 laser, you ve
 laser you've already made a smart
 decision. You can get a medical laser
 that's just as g
        j         good as a brand-new one
 without paying for the depreciation that
 wallops new laser buyers as soon as they
 fire their first pulse. Even lasers that are
 f          f
 less than a year old are 40-50% percent
                  brand-new lasers.
 cheaper than brand new lasers
http://www.rockbottomlasers.com/

				
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Description: When a new piece of equipment hits the aesthetic market, there is often a race to buy this technology quickly and sell treatments to consumers while there isn't as much competition. Consumers in the aesthetic industry tend to be early adopters, jumping on the latest and greatest technology, believing that it will finally be the answer they are looking for.