Docstoc

Email Marketing Primer to Help You Connect Better with your Prospects

Document Sample
Email Marketing Primer to Help You Connect Better with your Prospects Powered By Docstoc
					Email Marketing
Primer
To help you connect better
with your prospects




Website:                               Email:                                       Call Us:
www.strategicoutsourcingservices.com   marketing@strategicoutsourcingservices.com   080-41435564, +91- 9901065612
   When it comes to generating higher website traffic and making money online, nothing tops email
   marketing. It’s certain that your websites would receive thousands of visitors because of your email
   marketing efforts.

   In all likelihood, to make a sale you would reply to enquiries of your prospects. But, have you
   communicated with them even if they haven’t purchased anything from you?

   Have you faced a situation where you did not follow-up with a prospect after sending initial
   messages and consequently lost them to a competitor?

   Sometimes a potential customer may be interested in your product or service, but needs more
   convincing to contact you or maybe he just wants you to follow up.

   In today’s world, email marketing has helped generate sales and convert targeted prospects, into
   sales ready customers. However, if you don’t follow certain key points, results of a campaign may
   vary and not generate the success that you expected.

   Working with an experienced organization like Strategic Outsourcing Services can ensure that you
   are at the right side of the law, and are following all conventions related to privacy policy and email
   compliance.


   In this primer, we will analyze the hits and
   misses of email marketing for online businesses.

      1. Restrict Unsolicited Commercial Emails

      Some marketers believe that sending unsolicited commercial emails or bulk emails can generate
      a 10 per cent response rate however in reality it is not likely to be more than 0.01per cent.

      Sending unsolicited bulk email can actually create a negative impact as it angers a significant
      percentage of mail recipients. It may even lead to legal hassles and your domain can be blocked
      by many ISPs.



      2. Utilize Opt-in Email List Rentals

      Opt-in email list rental is a better option for sending bulk emails. There are many companies that
      have email addresses of prospects that that have opted-in to receive commercial emails.

      This strategy works fine as long as the recipients are not asked to pay for reading the messages;
      they are genuinely interested in your offers and have willingly signed up.

      Strategic Outsourcing Services is a company that has database of millions of contacts across
      categories and offers opt-in list rentals at competitive prices.



Website:                               Email:                                        Call Us:
www.strategicoutsourcingservices.com   marketing@strategicoutsourcingservices.com    080-41435564, +91- 9901065612
      3. Include Branded Messages

      Sending email message with your brand name makes for a good marketing strategy, as it
      increases brand recognition. Additionally, it adds a personal touch to the mail and reinforces an
      existing relationship with the recipient.


      4. Be Creative with Emails

      A text heavy- boring email may not be the ideal way to start your email campaigns. Why use that
      when you can use HTML and graphics to make your message more appealing. Photos, logos
      and other relevant images can be designed around a creative concept to create an impact.

      Large organizations like Strategic Outsourcing Services have resources to assist businesses in
      conceptualization, development and design of HTML or graphical e-mail.

      Both text and HTML messages are sent simultaneously for the people

      on your list that have a system that doesn’t support HTML messages. The HTML message is
      displayed by default however, if the language is not supported, the message is visible as plain
      text.


      5. Opt for Lists

      When you work with a list selling company like Strategic Outsourcing Services, they will
      recommend the most appropriate list to target potential customers.

      In fact, they can even make customized lists. They will inform you whether prepackaged list will
      do justice to your requirements or you need to go for a combination of lists.


      6. Landing Page Optimization

      Prospects or email recipients won’t purchase products or services from you immediately after
      reading your mail. Often they will sign up for your services and would like to learn more regarding
      your offers.

      Therefore, it is necessary to include a link to your landing page, along with the privacy policy in
      the email creative. Moreover, you need to ensure that the landing page is attractive as well as
      informative for the recipients, who click on the link.




Website:                               Email:                                       Call Us:
www.strategicoutsourcingservices.com   marketing@strategicoutsourcingservices.com   080-41435564, +91- 9901065612
      7. Avoid Trigger Words

      There are various words that can trigger spam filters and lead to ISPs blocking your IP address.
      Some of the words that can cause your mail to be rejected are:

      SAVE, CASH, PAY ONLINE, SATISFACTION GUARANTEED, SAVINGS, FREE, EXTRA
      MONEY, CLICK HERE, PLEASE VISIT and OFFER just to name a few.

      You should also refrain from using oversized graphics, thick borders, bright font colors, large font
      sizes and writing in CAPS.



   Spam Laws in US
      Before sending a mail to any client in USA, always thinks about:


                                           CAN SPAM Act
      îCAN-SPAM Act specifies that an email should contain a valid opt-out link, which must
             remain valid for 30 days

      îList owners and advertisers need to include opt-out link in the message

      îIn case of future third-party e-mail list rentals, mailer opt-out suppression lists are
             COMPULSARY. Moreover, suppression files for advertisers should not be more than 10
             days old

      îThe advertiser or sender is not liable for any disciplinary action, if the recipient has opted
             out from that advertiser within the 10-day timeframe through a third-party list

      îComplete physical mailing address of the sender MUST be included in the email.
             Mentioning just the PO Box is not acceptable

       As per
      î the US law, sender information can’t be false or deceptive and must be included in
             the “From” and “Subject” lines. One should be able to see the origin of the e-mail from its
             Header/footer

      îOpt-out instructions should be provided to readers in the footer

      îThe e-mail address mentioned in the “From” and “Reply” fields must be functional and
             displayed clearly in the message

      îIn case the list is not opt-in and prior consent has been received in the affirmative, the
             “Subject” line must bear the designation “ADV”




Website:                                Email:                                         Call Us:
www.strategicoutsourcingservices.com    marketing@strategicoutsourcingservices.com     080-41435564, +91- 9901065612
                                  Strategic Outsourcing Services
      Since 1999, Strategic Outsourcing Services has been catering to various online marketing
      requests of companies from different industries. We specialize in helping clients formulate
      marketing plans that help increase business ROI. We help our clients with verified business data,
      email campaigns, prospect nurturing, IT and Web solutions, Application development and Social
      media optimization.



 Contact Us

         Corporate Office                           Branch Offices                             Key Contacts


    Strategic Outsourcing Services           Strategic Outsourcing Services             Administrative office :
    #70/25, 80 Feet, Circular Ring Road,     #10 Venkat Reddy Layout,                   +91 80 4115 2610
    4th Block, Koramangala,                  Off 80 Feet Road, 6th Block,
    Bangalore-560034,                        Koramangala,                               Marketing :
    Karnataka, India.                        Bangalore - 560095,                        +91 80 4143 5568
                                             Karnataka, India.
    Tel: +91-80-4115 2610                                                               Sales :
    Fax: +91-80-6688 5866                    Tel: +91-80-4143 5564                      +91 80 4903 4567 / 4903 4568

                                             Strategic Outsourcing Services
                                             L 32, 2nd A Main Road,
                                             HSR Layout.
                                             6th Sector, Outer Ring Road, Agar,
                                             Bangalore – 560102,
                                             Karnataka, India.

                                             Tel: +91-80-4903 4568
                                                  +91-80-4903 4567




Website:                                   Email:                                                   Call Us:
www.strategicoutsourcingservices.com       marketing@strategicoutsourcingservices.com               080-41435564, +91- 9901065612

				
DOCUMENT INFO
Description: When it comes to generating higher website traffic and making money online, nothing tops email marketing. It’s certain that your websites would receive thousands of visitors because of your email marketing efforts. Working with an experienced organization like Strategic Outsourcing Services can ensure that you are at the right side of the law, and are following all conventions related to privacy policy and email compliance.