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Jump onto Blogging Bandwagon

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Jump onto Blogging Bandwagon Powered By Docstoc
					   Jump onto the
   Blogging Bandwagon




Website: www.strategicoutsourcingservices.com   Email: marketing@strategicoutsourcingservices.com   Call Us: 080-41435564, +91-9901065612
   The word ‘blog’ is derived from ‘web log’ and initially began as online diaries. Blogs are updated
   frequently, sometimes several times a day. Blogs have fresh content that compel readers to come
   back to them in search of new information.


   Commercial businesses started realizing the
   importance of blogging to market their products and
   services. Creating relationships became easier with
   blogs through two-way conversations. Customers could
   understand the transparency of the business through
   this medium and also got an in-depth picture of the
   products and services.

   Eventually, business blogs made customers feel
   involved and important. What was once used as a
   platform to share personal thoughts and opinions,
   quickly took the shape of a powerful social interaction
   medium.



   WHY SHOULD YOU BLOG?
    The power of the blogosphere is increasing at an unprecedented rate and embracing the social web
    is now must for every business owner. Blogging is a simple way to not only communicate with
    customers but is a unique way to promote businesses.

    Corporate marketers have no other choice but to give in to the popularity of business blogs. Writing
    a blog and commenting on other’s blogs are effective ways to market a business.


                                                                               Joining in discussions in social
                                                                               networking sites such as Facebook and
                                                                               LinkedIn are great ways to speak a
                                                                               word about your business. These social
                                                                               web tools act as an extension of the
                                                                               brand’s vision and image.

                                                                               A blog unlike a website is extremely
                                                                               dynamic. They can be updated easily
                                                                               and hence transmit information faster
                                                                               than websites. Also, creating a blog
                                                                               barely requires any technical skills and
                                                                               search engines pick them up in no time.

    It might be argued that businesses can exist and continue making profits even without a blog.
    However, the truth is, it is beneficial for businesses to invest the time, budget and resources to
    add value to their customer’s experiences with the company and its products.



Website: www.strategicoutsourcingservices.com   Email: marketing@strategicoutsourcingservices.com   Call Us: 080-41435564, +91-9901065612
    WHAT TO WRITE ABOUT?
   The content for commercial blogs should be representative of the brand image and the product. The
   following are certain simple guidelines while writing for business blogs:



   Blog posts need to be conversational and informal –
   it has to make the reader feel that he is being heard
   at, and not simply talked to. A business blog is
   completely different from a newspaper or a print
   magazine. It is an electronic medium that connects
   the buyer and the seller. They are meant for creating
   social conversations that are capable of converting
   into a lead and increase sales.


   Do not reiterate any information while writing blog posts. Create unique content for each blog
   posts to have the prospect come back. Blogging is a great opportunity to provide exclusive
   information about the company and its products.

   Never ever miss responding to a customer query or comment. These can be the first point of
   contact with your customer. Take criticisms at your stride and make decent, professional
   comments while replying back.

   Refrain from using too many jargons in your business blog. Blog posts should not read like
   corporate brochures or whitepapers. Explain the purpose of your business in simple, lucid
   language.



                                                                            Give due to the importance to the fact
                                                                            that your readers are busy and give them
                                                                            only the information they need. It is not a
                                                                            good idea to talk about the company’s
                                                                            employee rewarding policy in its blog.
                                                                            Rather, write about the features and
                                                                            benefits of your products and how it can
                                                                            make your customer’s life easier.



   Finally, avoid disclosing any confidential details of the company. Stay honest about the sources
   of your statistical facts and reports and do not mention customers’, vendors’ and clients’ name
   without their consent.




Website: www.strategicoutsourcingservices.com   Email: marketing@strategicoutsourcingservices.com   Call Us: 080-41435564, +91-9901065612
    WHY HIRE A PROFESSIONAL BLOGGER?
   While creating and maintaining a blog is very easy and economic, effective blog writing is very tricky
   and time-consuming. Business blogs often demand real-time industry data that requires strategic
   online research and access to industry reports. Business owners often lack the time and resources
   to maintain professional blogs. As a result, professional business bloggers are in great demand
   these days.


   Before you start a business blog, you must clearly
   define its objectives. If you plan to do it yourself,
   spend considerable amount of time to learn the trade.
   This involves not only writing blog posts but also
   responding to comments and marketing the blog.
   Then comes SEO, blog marketing, etc. which would
   help the blog gain visibility on the Internet.




   If you do not have time for strategic marketing of your blogs, hire a professional blogger.
   Professional bloggers have the complete know-how of creating a successful business blog.
   They can write compelling content, interact on the web and make the blog search engine
   friendly. Moreover, if you hire the services of a content provider, you will have dual benefits of
   content creation and also marketing it.

   It is critical for advertisers to decide how to make use of blogging to promote a business. The
   fact is whatever is published about a company stays online forever. Clearly, a business blog is
   instrumental in creating a strong online presence for any business. It is very important to decide
   upon the right marketing strategies and be patient to see your business grow.



   About Strategic Outsourcing Services
   Strategic Outsourcing Services, a division of Champions Group was established in the year
   1999 in US, and 2003 in India. It was founded with the aim of helping companies do marketing in
   an organized and innovative manner. Since its inception, Strategic has not only worked towards
   helping clients achieve their business goals, but also surpassed them through Responsible
   Marketing.

   With over 1500 employees spread across India and US; Strategic has catered to over 30% of
   Fortune 500 companies. The company and all its employees believe in 4Ps; namely, Personal
   Integrity, Prompt Fulfillment, Professional Development and Positive Energy. For more
   information, visit our website at http://strategicoutsourcingservices.com




Website: www.strategicoutsourcingservices.com   Email: marketing@strategicoutsourcingservices.com   Call Us: 080-41435564, +91-9901065612

				
DOCUMENT INFO
Description: Commercial businesses started realizing the importance of blogging to market their products and services. Creating relationships became easier with blogs through two-way conversations. Customers could understand the transparency of the business through this medium and also got an in-depth picture of the products and services. Eventually, business blogs made customers feel involved and important. What was once used as a platform to share personal thoughts and opinions, quickly took the shape of a powerful social interaction medium.