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A Digital Marketing SuccessStory by Strategic Outsourcing Services

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					                                                A Phenomenal Success!


                                                            A Digital Marketing Success
                                                      Story by Strategic Outsourcing Services




Website:                               Email:                                       Call Us:
www.strategicoutsourcingservices.com   marketing@strategicoutsourcingservices.com   080-41435564, +91 80 4115 2610
           The Client

   Rang De is a non-profit, web based social initiative that supports rural entrepreneurs from low
   income households with cost-effective loans to either set up or run their business. Its vision is to
   knock out poverty from India by providing access to low cost microcredit.



           The Scenario

   Rang De, the philanthropic organization planned to host Robin Sharma’s “Lead without A Title”
   event as a fundraiser to knock out poverty in India! They partnered with Strategic Outsourcing
   Services to help them bring the event to Bangalore, India. Strategic Outsourcing agreed to
   become the Marketing Partner for the event scheduled to be held on 29th February 2012 at Taj
   Vivanta, Bangalore between 9.00 am to 12.00 pm.



           Solution

   In order to ensure that the event is a runaway success, Strategic Outsourcing Services initiated
   its digital marketing with the Early Bird Campaign. They designed the Web Copy, Landing pages
   and eCampaign roll out plan along with the creative for the event.

   Realizing that the seats for the event were selling out fast, Strategic initiated a Premium Ferrari
   Class Campaign, where the donation value was Rs. 1 lakh per seat. This campaign was well
   received, and a major Government organization committed 200 seats for the same.

   However, they decided not to consider the event 2 days prior to the event leaving an inventory
   of 200 seats vacant worth Rs 20 Lakhs. Making the most of the situation, Strategic Outsourcing
   Services immediately launched a Late bird Blitzkreig campaign with the special Coupon code to
   create a buzz prior to the event.


           Outcome

   The event was a great success with the attendees, promoters and Robin Sharma fans who had
   a phenomenal energizing session. Rang De was extremely happy with the success of the
   campaign and managed to get required funds to incorporate their vision.




Website:                               Email:                                       Call Us:
www.strategicoutsourcingservices.com   marketing@strategicoutsourcingservices.com   080-41435564, +91 80 4115 2610

				
DOCUMENT INFO
Description: Rang De, the philanthropic organization planned to host Robin Sharma’s “Lead without A Title” event as a fundraiser to knock out poverty in India! They partnered with Strategic Outsourcing Services to help them bring the event to Bangalore, India. Strategic Outsourcing agreed to become the Marketing Partner for the event scheduled to be held on 29th February 2012 at Taj Vivanta, Bangalore between 9.00 am to 12.00 pm.