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Preparing for the PPC Holiday Rush

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Every search engine marketing company should also be gearing up for the retail surge as expected during the Holidays year in and year out.The months of November and December are goldmines for pay per click management, however, if you are not prepared, the advertising Grinch can easily make this supposedly joyful season a marketing nightmare.

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									                Preparing for the PPC Holiday Rush

Santa and his elves aren’t the only ones hustling it out in the North Pole preparing for the upcoming
Yuletide season. Every search engine marketing company should also be gearing up for the retail
surge as expected during the Holidays year in and year out.

The months of November and December are goldmines for pay per click management, however, if
you are not prepared, the advertising Grinch can easily make this supposedly joyful season a
marketing nightmare.

Here are three tips to help you prepare for the forthcoming PPC Holiday rush.

1. Plan Your Ad Spending Strategically

If you have done pay per click management before, you should know by now that timing is everything
when it comes to your budget. This is especially true during the Holidays. At the end of the day, you
don’t want to run out of advertising budget before the PPC peak hits.

Hence, it is important to know the purchasing behaviors or patterns of consumers. 2011 shopping
data show that shopping begins during the last couple of days in November, with 33% of mobile
device consumers starting before Halloween. It is also important to take note that Mondays and
Tuesdays are the days in the week when shopping volume is at its highest.

Your pay per click management plan for the Holidays should take note of these timings.

2. Create a Strong Mobile Presence

Every search engine marketing company has been raving about mobile SEO. And why not? Statistics
show that there mobile shopping jumped by 173% on Christmas Day and 9 percent of total Holiday
sales were generated from portable devices. These figures are expected to go up in the coming years
with the increase in smartphone users. Here are a few statistics to convince you why mobile should
be integrated in your Holiday pay per click management:

       8% of consumers dropped by a store and later on purchased a product they saw using their
        smartphones
       46% of shoppers researched for a product on their smartphones and later on went to the
        store to purchase
       41% of smartphone owners researched for a product on their smartphone and bought from
        their smartphone

There are other supporting figures that will solidify the case of an PPC marketing company for mobile
pay per click management. Keep in mind though that there is no way to measure direct ROI.
However, it is established that mobile searches have played a crucial role in the decision making
process of consumers and it would be a business suicide to not be included in these searches.

Pay Attention to Quality

There’s nothing more annoying than a perfectly packaged gift, but when you open it, you get a sub-
standard piece of crap. It’s the same deal with pay per click management. No SEO company is
allowed to be sloppy during this season. Here is a mini quality checklist for you:

       Make sure your ads match your offer and leading to the correct landing page
       Make sure you are giving out accurate information
       Make sure your website can handle this surge of traffic

This is really the season to be jolly but you can’t just ease your way to the PPC Holiday rush. For this
year, come prepared.

Author is working in an Internet Marketing company as an SEO in Los Angeles. He likes to write
informative articles on various topics related to Internet Marketing. Through this article, he wants to
share his knowledge with people who are about to hire an Internet marketing agency for their
businesses.

								
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