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Memphis Be there for June Summer Convention

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					          Vol. 70                                                                                           APRIL 2007                                                                                     No. 10



     Memphis: Be there for June Summer Convention
        BY ROBYN GENTILE                       Would you be in Memphis if you                 ings will include the TPA Board of
       Member services manager              didn’t have barbecue at the world-                Directors; a TPA Business Session,
                                            famous Rendezvous? Of course not!                 including the election of officers; a
  Imagine…hearing the blues, eating         Therefore, The Commercial Appeal                  Tennessee Press Service Stockholders’
great barbecue and taking a stroll          invites attendees to be its guests for the        Meeting; and a TPA Foundation Board
on Beale St. Yes, you’re in Memphis,        opening event at the Rendezvous.                  of Trustees’ Meeting. Additionally, a
Tennessee’s largest city. But don’t           The convention combines busi-                   special time to discuss TPA’s mission
just imagine it—plan now to join your       ness, education and fun. Educational              and vision statement will be included
fellow TPAers June 28 and 29 at The         sessions are to include disaster pre-             on the program.
Peabody Hotel for the 138th Annual          paredness, marketing/promoting the                   Pauline Sherrer, publisher of the
TPA Summer Convention. You will             newspaper, circulation, online pres-              Crossville Chronicle, is slated to receive
take in the sights, tastes and sounds       ence, public notice and an industry               the gavel from outgoing president
of Memphis.                                 technology overview. Sessions will be             Henry A. Stokes, editor of the German-
   Your Convention Committee, chaired       offered Thursday afternoon and Friday             town & Collierville Appeal.
by Mary Lou Brown, The Commercial           morning.                                             Fun and families are included in the
Appeal, Memphis, has planned a de-             Taking care of association business            planning of the convention. Golfers,
lightful convention for you.                is also part of the convention. Meet-             don’t worry. The annual golf tourna-
                                                                                              ment is set for Friday afternoon. Non-
                                                                                              golfers may enjoy a special outing on
                                                                                              the amphibious vehicles known as the
                                                                                              Ducks, followed by an afternoon with
                                                                                              polar bears at the Memphis Zoo’s newest
                                                                                              exhibit, Northwest Passage.
                                                                                                 Enjoy an ice cream reception Thurs-
                                                                                              day afternoon in the plaza of AutoZone
                                                                                                                                                                                                         THE PEABODY MEMPHIS
                                                                                              Park, home of the Memphis Redbirds,          The Peabody Memphis, where TPAers will gather for the Summer
                                                                                              a minor league affiliate of the St. Louis     Convention, opened in 1869. The last renovation was completed at the
                                                                                              Cardinals.                                   end of 2005.
                                                                                                 While the convention packet is slated
                                                                                              to be mailed April 27, you may go ahead      Meeting                                   Friday, June 29
                                                                                              and make your hotel reservations               TPA Business Session                     7:30 a.m.—TPAF Board of Trustees
                                                                                              at The Peabody by calling 1-800-THE            TPS Stockholders Meeting                Meeting
                                                                                              PEABODY. The rate is $150 plus tax             Noon—Board Luncheon                      8:30 a.m.—Concurrent Sessions
                                                                                              per night.                                     1:00 p.m.—Ice Cream Reception            10:00 a.m.—Concurrent Sessions
                                                                                                 The following is the tentative sched-       2:00 p.m.—General Session                12:30 p.m.—Golf Tournament
                                                                    ROBYN GENTILE | TPA
                                                                                              ule:                                           3:30 p.m.—General Session                12:30 p.m.—Ducks and Zoo Outing
                                                                                              Thursday, June 28                              6:00 p.m.—Opening Event: Dinner at       7:00 p.m.—Reception
Mary Lou Brown, The Commercial Appeal, Memphis, left, and Gail F.
                                                                                                8:00 a.m.—Registration opens               the Rendezvous                             7:30 p.m.—Installation Banquet
Dorband,The Germantown News, talk at a meeting last fall of the Summer
                                                                                                9:00 a.m.—TPA Board of Directors             8:00 p.m.—Evening on one’s own           9:00 p.m.—Dessert Reception
Convention Committee.



  Postal panel trims in-country rate hike from 24.4% to 18.3%
NOTE: TPA’s Postal Committee,               entered at a local post office without a                                                        ing to recommend only a 6.9 percent       than a penny per piece cheaper for
chaired by Mike Fishman, worked             container, and denied that charge for                                                          increase.                                 our members than the Postal Service
with the TPA and TPS boards to              tubs of periodicals mail.                                                                        The new rates are expected to go into   wanted.
provide financial assistance to help           The Commission noted widespread                                                              effect in early May. However, Postal        “And our ‘Sack the Sacks’ campaign
NNA fight for a more reasonable rate         newspaper industry complaints about                                                            Service governors have the next action    turned out to be a winner,” he added.
increase. Tennessee Press Service           service quality in its decision: “The                                                          on accepting or rejecting the recom-      “These new rates will push all of us
provided $5,000 of assistance to            Commission acknowledges efforts that                                                           mendation. They also set the timing       to work with postal officials on a tubs
NNA for this effort.                        within-county publishers undertake                                                             of the new rates.                         strategy. Sacks are now an avoidable
  The U.S. Postal Regulatory Com-           prior to presenting their mailings to                                                            NNA President Jerry Tidwell, pub-       cost in many cases.”
mission (PRC) in late February gave         the Postal Service. The Commission                depending upon the mail entry point          lisher of the Hood County (Texas)           “But,” he continued, “this decision
newspaper mailers some good news            urges the Postal Service to encourage             and upon the density of the bundle           News, said the decision recognized the    also contains storm warnings for
and some warnings of trouble ahead          its managers in the field to find ways to           and sack. The new recommendation             work of NNA and the Postal Service to     newspapers. The system is becoming
in recommending new postal rates            prevent service delays and inconsisten-           introduces hundreds of new possible          move newspaper mail out of sacks and      much, much tougher to use because of
to the U.S. Postal Service governors,       cies and to effectively assist publishers         rate calculations that will be sure to       into more efficient preparations. But      the Time Warner proposal. We now have
the National Newspaper Association          who bring persistent service problems             bedevil software designers.                  he said the PRC decision also signals a   charges on bundles and sacks that we
(NNA) reports.                              to their attention.”                                It also recommended a lower increase       troubled future for many newspapers       have never had before. I fear our postal
  On Feb. 28, PRC refused to recommend        On the negative side, the Commission            than proposed for “standard enhanced         in the mail.                              forms are going to be heavier than our
a 24.4 percent increase for “within-coun-   accepted a proposal by Time-Warner                carrier route mail,” the subclass most         “Newspapers could have faced a much     newspapers pretty soon.”
ty mail,” and instead cut the percentage    Inc. to create a far more complex pro-            used by newspapers for shoppers and          worse spring with the new rates than we     NNA Postal Committee Chairman
increase to 18.3 percent. It also denied    cess for calculating rates—imposing               total market coverage publications.          now expect,” Tidwell said. “It appears    Max M. Heath, vice president of Land-
the U.S. Postal Service (USPS) request to   charges upon periodicals according to             The Postal Service had requested an          that by cutting the USPS proposal for
charge mailers 85 cents for mail bundles    the bundle and the sack, with variations          8.9 percent increase; PRC was will-          within-county, the rates will be more             SEE POSTAL, PAGE 3

                 PRESIDENT’S COLUMN             2    NNA CONVENTION                       3    AP PHOTO OF YEAR                 5 NIE                             6                                Phone: (865) 584-5761
INSIDE           FORESIGHT                      3    PLANTE CARTOON                       4    HINES                            6 SLIMP                           7         IN CONTACT               Fax: (865) 558-8687
                                                                                                                                                                                                  Online: www.tnpress.com
 2                                                                                                           The Tennessee Press                                                                                                APRIL 2007




                                                                                                                   Meeting your newspaper’s needs
                               (USPS 616-460)
                          Published monthly by the                                                             Chris Fletcher, editor of The Daily Herald in                            for organizational business and presenting the
                     TENNESSEE PRESS SERVICE, INC.                                                           Columbia, took on a task for us last year that                             opportunity for seasonal fun, recreation and
                                    for the                                                                  settled a festering question and, as a result, will                        networking.
                   TENNESSEE PRESS ASSOCIATION, INC.                                                         make a huge difference for TPA conventions                                      The contests event will draw from a larger
                             435 Montbrook Lane                                                              starting in 2008.                                                          group, honoring the outstanding journalism
                         Knoxville, Tennessee 37919                                                               As chairman of the UT-TPA State Press                                 of Tennessee newspapers. Adding the popular
        Telephone (865) 584-5761/Fax (865) 558-8687/www.tnpress.com                                          Contests Committee, Chris was asked to help                                training day to this event will double its value
                                                                                                             conclude a debate over whether the contests                                to participants. There has been early discussion
                               Subscriptions: $6 annually                                                    awards should remain as a stand-alone event or                             about a university campus venue, which would
                        Periodicals Postage Paid At Knoxville,TN                                             return to the summer convention program.                 YOUR              add an academic flavor to a program aimed at
                                                                                                                 The simplicity of this issue was deceptive.                            honoring excellence and career development.
         POSTMASTER: Send address changes to The Tennessee Press,                                                 Contest rules were reviewed and revised the PRESIDING                      At the same time, the Winter Convention
                435 Montbrook Lane, Knoxville,TN 37919.                                                      previous year. That helped increase participation.                         can focus more sharply on being a visible
                                                                                                             Also, the awards ceremony format has begun to
                                                                                                                                                                      REPORTER presence to our legislators. The annual reception
     The Tennessee Press is printed by The Standard Banner, Jefferson City.                                  change so as to recognize individual journalists                           for lawmakers draws a good crowd from the
                                                                                                             as well as their newspapers.                           Henry A. Stokes Legislative Plaza. We continue an important
               Greg M. Sherrill.....................................................Editor                       One of the goals of your president has been to                         tradition bringing in the governor for the
               Elenora E. Edwards.............................Managing Editor                                increase participation in TPA activities. That means more convention’s banquet. With excellent assistance from the
               Robyn Gentile..........................Production Coordinator                                 than urging you to attend meetings and join committees. Associated Press, the Press Institute gives publishers and
               Angelique Dunn...............................................Assistant                        It means making sure that what TPA does will meet your editors a first-hand briefing on legislative agendas and
                                                                                                             interests and your newspaper’s needs.                           administrative personalities. We leave this meeting more
                                                                                                                  Interest in some traditional activities of our summer informed and better connected.
                                                                                                             convention has declined. It is much less a family vacation          As the TPA board studied the dynamics of participation
                                     Member
                                                                                                             for publishers. But it appears to be an ideal time for focusing in TPA’s major events, it became clear that the key to
            20                       07                                           The Tennessee Press
                                                                              is printed on recycled paper
                                                                                                             on the issues and trends in our changing business.              determining the direction of our conventions would
           Tennessee Press Association                                              and is recyclable.             Linking last summer’s meetings with Southern depend on the decision of what to do with the awards
                                                                                                             Newspaper Publishers Association’s Traveling Campus was presentation.
                                                                                                             well received. We might do that again in future years, but for     Chris and the members of his committee brought us that
                 The Tennessee Press is online at                                                            this summer in Memphis you’ll find a schedule of high-value key. My thanks go to them.

     www.tnpress.com
                                                                                                             topics for publishers and other newspaper leaders.                Speaking of awards ceremonies, the Advertising/
                                                                                                                  The Contests Committee decided the success of the Circulation Conference reveals the winners of the annual
                                                                                                             awards ceremony indicates we are building an event with Ideas Contest. It’s a delight to see the creative work going into
          OFFICIAL WEBSITE OF THE TENNESSEE PRESS ASSOCIATION
                                                                                                             its own customer base and ought to remain on its own rather advertising and special sections from our newspapers.
                                                                                                             than be diluted at a Summer Convention setting or extend           These are ideas you can not only appreciate, but take back
                                                                                                             the length of the convention.                                   with you—and make more money.
                     TENNESSEE PRESS ASSOCIATION                                                                  Then the committee got creative. Our politics-focused           This year’s event is the result of collaborative efforts
Henry A. Stokes, Germantown & Collierville Appeal.........................President                          Winter Convention and Press Institute has been host to a by TPA Advertising Committee Chairman Sissy Smith,
Pauline Sherrer, Crossville Chronicle..........................................Vice President                day of “drive-in training” that attracts a growing legion of ad director at the Shelbyville Times-Gazette, and TPA
Tom Griscom, Chattanooga Times Free Press............................Vice President                          staff members and students. So the Contests Committee’s Circulation Committee Chairman Heather Nicholson,
Bill Williams, The Paris Post-Intelligencer...........................................Treasurer              recommendation, adopted by your TPA board in February, circulation and marketing manager of The Lebanon
Greg M. Sherrill, Knoxville....................................................Executive Director            was to move the drive-in training day to the UT-TPA State Democrat. They’ve come up with a stellar program for this
                                                                                                             Press awards event. The changes will take place in 2008.        conference.
                                 DIRECTORS                                                                        This is a huge step in giving our major meetings clear       It’s April 19-20 at the Courtyard by Marriott in Nashville.
Keith Wilson, Kingsport Times-News...................................................District 1              purpose and making them appealing to more people Discounted registration and hotel deadlines are April 5. If
Kevin Burcham, The News-Herald, Lenoir City....................................District 2                    overall.                                                        you miss that date, it’s still worth full price.
Tom Overton III, Advocate and Democrat, Sweetwater......................District 3                               The Summer Convention will continue to offer essential HENRY A. STOKES is editor of the Germantown & Collier-
Linn Hudson, LaFollette Press..............................................................District 4        professional upkeep as well as setting aside necessary time ville Appeal, an edition of The Commercial Appeal, Memphis.
Ellen Leifeld, The Tennessean, Nashville..............................................District 6
Hulon Dunn, Lewis County Herald, Hohenwald..................................District 7
Brad Franklin, The Lexington Progress.................................................District 8
Victor Parkins, The Milan Mirror-Exchange...........................................District 9
Jay Albrecht, The Covington Leader....................................................District 10
                                                                                                                                   ‘Do Not Mail’ registries are proposed
Steve Lake, Pulaski Citizen/The Giles Free Press..................................At large                     Tonda F. Rush, director of legislative   could be awesome, if these caught on      added this caution: “The right strategy
                                                                                                             affairs for the National Newspaper         like “Do Not Call.”                       is not to give these a ton of ink. There
                            TENNESSEE PRESS SERVICE                                                          Association, has alerted state press as-     “Bill readers aren’t always catching    is significant public opinion in support
Bob Parkins, The Milan Mirror-Exchange.............................................President                 sociations that more than 10 bills have    them on first glance,” she said, and       of them, it would appear.”
Dale C. Gentry, The Standard Banner, Jefferson City.................Vice President                           been introduced in state legislatures to
W. R. (Ron) Fryar, American Hometown Publishing, Nashville...........Director                                require “Do Not Mail” registries.


                                                                                                                                                               Enroll Today in
Mike Pirtle, Murfreesboro.......................................................................Director       “They differ somewhat,” she reported,
Pauline Sherrer, Crossville Chronicle.....................................................Director           “but as most are written so far, they
Michael Williams, The Paris Post-Intelligencer......................................Director                 would affect newspapers with TMC or


                                                                                                                                                                Tennessee’s
Greg M. Sherrill............................................................Executive Vice President         shoppers—and also would affect mail-
                                                                                                             ings to potential subscribers, as well
                                                                                                             as mailings to potential advertisers on


                                                                                                                                                                Ad Networks
             TENNESSEE PRESS ASSOCIATION FOUNDATION                                                          things like special section opportuni-
W.R. (Ron) Fryar, American Hometown Publishing, Nashville..........President                                 ties.”
Larry K. Smith, LaFollette.............................................................Vice President          Rush noted that the “first reaction
Richard L. Hollow, Knoxville....................................................General Counsel              is sometimes that these are not a bad
Greg M. Sherrill....................................................................Secretary-Treasurer      idea, depending upon how the direct
                                                                                                             mail competition is shaping up.” But,
                                                                                                             she continued, the coverage is pretty         Your newspaper can benefit!
                    CONTACT THE MANAGING EDITOR                                                              broad.
TPAers with suggestions, questions or comments about items inTheTennessee                                      All newspapers would be affected
Press are welcome to contact the managing editor. Call Elenora E. Edwards,
(865) 457-5459; send a note to P.O. Box 502, Clinton, TN 37717-0502; or e-mail
                                                                                                             to some degree, and those heavily
                                                                                                             dependent upon mail the most. And                Contact Tennessee Press Service
ElenoraEdwards@Comcast.net. The May issue deadline is April 9.                                               the cascading effects upon the Postal          at 865.584-5761, ext. 117 or e-mail:
                                                                                                             Service, printing and related industries
                                                                                                                                                            belliott@tnpress.com to find out how.
APRIL 2007                                                                                The Tennessee Press                                                                    3


             POSTAL: Rate increase                                                         FORESIGHT
FROM PAGE ONE                                                                                         2007
mark Community Newspapers, urged             F. Rush said the PRC decision was                          APRIL
newspapers to explore alternatives           contained in a 700-plus page volume.         5: Deadline for TPA Ad/Circ
to sacks, including the use of flats             “The decision also contains some            Conference hotel reserva-
tubs where possible. “I am personally        critical signposts for NNA in dealing          tions and discounted regis-
delighted that the PRC saw fit to encour-     with the rates of the future. Overall,         tration
age our ‘Sack the Sacks’ initiative,” he     the Commission seems sensitive to            19-20: TPA Ad/Circ Conference,
said. “By holding off the USPS desire        our challenges, and it is attempting           Courtyard by Marriott, Nash-
to charge us 85 cents for tubs, as well as
an absurd 85 cent ‘container’ charge for
bundles that aren’t even in a container,
                                             to give us some rate relief as we cope
                                             with Postal Service rising costs. Our
                                             one major concern remains unresolved:
                                                                                            ville
                                                                                                         MAY
                                                                                          3-6: NCEW Minority Writers
                                                                                                                              We thank our sponsors for
the PRC has shown a light on a path we
can pursue.
  “However, I cannot agree that the
                                             the Postal Service data about our mail
                                             are unreliable, and the Commission
                                             has not given USPS the incentive to
                                                                                            Seminar, Freedom Forum
                                                                                            Diversity Institute, Nashville
                                                                                          6-9: NAA Annual Convention,
                                                                                                                              making the Press Institute
best future for the Postal Service is
to accept Time-Warner’s invitation to
make the rates so complicated that it
                                             improve its measurements. ”
                                               A critical force driving higher postal
                                             rates is the Postal Service inability to
                                                                                            Marriott Marquis, New York,
                                                                                            N.Y.
                                                                                          20-23: Southern Circulation
                                                                                                                               and Winter Convention
takes a graduate degree in postal affairs
to mail a newspaper or a magazine,”
Heath continued. “The publishing
                                             control the costs of handling flat mail.
                                             Its proposed answer is to further auto-
                                             mate mail processing so that large flat-
                                                                                            Managers Association Con-
                                                                                            ference, Hilton Daytona
                                                                                            Beach Oceanfront, Daytona
                                                                                                                                       shine!
industry is facing serious competition       sorting machines to be deployed in 100         Beach, Fla.
from the Internet. Rate systems like         cities in 2008-10 will replace the sorting   30: Deadline for Summer Con-
this can make the Internet look pretty       cases that carriers now use. A question        vention hotel reservations                Convention sponsors:
attractive.”                                 affecting newspapers is whether the            and discounted registration
  NNA Director of Public Policy Tonda        machines will drive rates even higher
                                             and make service slower.
                                                                                                        JUNE
                                                                                          TBA: Investigative Reporters       Tennessee Press Association Foundation
                                                                                            and Editors Conference (30th
                                                                                                                                     The Associated Press
   NNA appreciates rate delay                                                               anniversary of the Arizona
                                                                                            Project), Arizona Biltmore
                                                                                            Resort & Spa, Phoenix, Ariz.            University of Tennessee
  A delay in the implementation of
new periodicals mailing rates until
                                             all of this change by May.”
                                               The USPS governors apparently
                                                                                          28-29: TPA 138th Anniversary
                                                                                            Summer Convention, Pea                      Bowater America
                                                                                            body Hotel, Memphis
July 15, as other increases kick in May
14, is a welcome relief for newspaper
                                             agreed. It noted numerous operational
                                             analyses and other changes that USPS                       JULY                      Publishing Group of America
mailers, National Newspaper Associa-         must make before the new rates could         4-7: Association of American
tion (NNA) President Jerry Tidwell,          be applied from the Postal Service’s           Editorial Cartoonists 50th
publisher of the Hood County (Texas)         operational end.                               Anniversary Convention,
News said.
  NNA had asked the U.S. Postal Ser-
                                               “These are complex changes that
                                             must be formulated and communicated
                                                                                            Mayflower Hotel, Washing-            Legislative Reception sponsors:
                                                                                            ton, D.C.
vice governors to delay the new rates
because of the complexity injected into
                                             to accomplish an orderly transition to
                                             the new, complicated rate design. We
                                                                                          20: UT-TPA State Press Con-
                                                                                            tests awards event, Nashville                          AT&T
the rate schedule by the Postal Regu-
latory Commission’s recommended
                                             find that it would be imprudent and
                                             impractical to rush implementation of
                                                                                                    SEPTEMBER
                                                                                          21-22: TPA Advertising & Cir-
                                                                                                                                 Chattanooga Times Free Press
decision in February.
  “These rates are almost incompre-
                                             these complex changes,” the governors’
                                             decision said.
                                                                                           culation Managers’ Retreat,
                                                                                           Knoxville
                                                                                                                                The Commercial Appeal, Memphis
hensible, “ NNA Postal Committee
Chairman Max M. Heath, vice president
                                               Heath said NNA would publish more
                                             analyses of the coming new rates in
                                                                                          26-29: NNA 121st Annual Con-             The Tennessean, Nashville
                                                                                            vention & Trade Show, Wa-
of Landmark Community Newspapers,            his Postal Tips column in Publishers’          terside Marriott, Norfolk, Va.    Citizen Tribune & Lakeway Publishers, Morristown
Shelbyville, Ky., said. “They require        Auxiliary.
periodicals to calculate numbers of            Increases in first class, Standard mail
                                                                                          26-29: National Conference of                      The Courier, Savannah
                                                                                            Editorial Writers Convention,
bundles and sacks as well as all the other   and other postal rates will occur at 12:01     Hotel Intercontinental, Kan-                      Crossville Chronicle
variables required up until now. There       a.m. May 14. Periodicals rates—both
is no way our postal software vendors        in-county and outside county—will be
                                                                                            sas City, Mo.
                                                                                          27-30: Religion Newswriters
                                                                                                                                    Hamilton County Herald, Chattanooga
and our mailrooms could have absorbed        effective at 12: 01 a.m. July 15.              Association, The Historic                             Jones Media
                                                                                            Menger Hotel, San Antonio,
                                                                                           Texas                                         The Leaf-Chronicle, Clarksville
NNA convention set Sept. 26-29                                                                       OCTOBER
                                                                                          4-7: 2007 SPJ Convention and
                                                                                                                                          The News-Democrat, Waverly
                                                                                            National Journalism Confer-                     Tennessee Press Service
  You’ll have an opportunity to visit        offer, although an NNA member re-
the battleship USS Wisconsin during          ceives a preferential registration rate.
                                                                                            ence, Hyatt Regency Wash-                Chester County Independent, Henderson
the National Newspaper Association           One-day registrations are available.
                                                                                            ington, D.C.                                      The Covington Leader
(NNA) Annual Convention Sept. 26             The convention is geared toward com-
                                                                                          11-13: Institute of Newspaper                  The Daily Post-Athenian, Athens
                                                                                           Technology, Knoxville                          Elk Valley Times, Fayetteville
through 29 at the Waterside Marriott         munity weeklies and small dailies.
Hotel in Norfolk, Va.The convention is         The convention is recognized as a                    NOVEMBER                                   The Greeneville Sun
an opportunity to network with peers,        good opportunity to hear speakers            16-17: TPA Fall Board Meet-                   Grundy County Herald, Tracy City
to see what’s new in software, hardware      talk on postal issues for newspapers,          ing and Hall of Fame Induc-                 The Herald-Chronicle, Winchester
and services available to our industry       generating and using market and                tion, Marriott, Knoxville
                                                                                                                                            The Herald-News, Dayton
at the trade show, to attend informative     readership research data for com-                                                               The Humboldt Chronicle
seminars and roundtable discussions          munity newspapers, convergence in
                                                                                                                                                Manchester Times
and to enjoy the hospitality of the          the newsroom between print and Web,          NOTICE                                   Monroe Co. Advocate & Democrat, Sweetwater
Norfolk area.                                effective and creative ad ideas, open
  Among other events planned are an          government issues, particularly from           Coverage of the Feb. 7-9 Press                    The Newport Plain Talk
evening at Nauticus, including a tour        the community newspaper perspective,         Institute and Winter Convention                 The News-Herald, Lenoir City
of the battleship USS Wisconsin, and a       and much more.                               is carried in a special 20-page                       Rogersville Review
special ticketed day trip to Jamestown         Registration information is not            convention section. The managing                 States-Graphic, Brownsville
and Williamsburg. A newspaper does           available yet, but it’s not too early        editor thanks the several people                 The Tri-City Reporter, Dyer
not have to be an NNA member to take         to begin planning and budgeting for          who in various ways helped put                       The Tullahoma News
advantage of all the convention has to       this event.                                  it together.
4                                                                                 The Tennessee Press                                                                                             APRIL 2007




                                                                                                                                    TAPME calls for contest entries
                                                                                                                            Entries for the 2007 Tennessee Associ-   A list of finalists will move on the wire
                                                                                                                          ated Press Managing Editors competi-       later this spring and will be published
                                                                                                                          tion in writing and photography are now    in The Tennessee Press.
                                                                                                                          being accepted. All member newspapers        For rules and entry information and
                                                                                                                          are invited to submit entries for work     forms, one should go to www.ap.org/
                                                                                                                          published in calendar year 2006.Entries    tennessee.
                                                                                                                          must be postmarked by Friday, April 6.




                                                                                                                                             Plante Ink
                                                                                                                                                  Bruce Plante
                                                                                                                                                 Editorial Cartoonist
                                                                                                                                        for the Chattanooga Times Free Press
                                                                                                                                                           |
                                                                                                                                                    Past president
                                                                                                                                                  of the Association
                                                                                                                                          of American Editorial Cartoonists

        Newsprint consumption down                                                TRACKS
  Newsprint consumption by U.S. daily     supply at the end of Janaury 2007,
                                                                                                                                             Chattanooga Times Free Press
                                                                                    Sherry Hasty was the February Em-
newspapers was down 9.1 percent in Jan-   compared with 44 days a year earlier.   ployee of the Month at The Tullahoma                         P.O. 1447/400 E. 11th St.
uary 2007, compared with January 2006,    Stocks were down 7.4 percent.There      News. Employed in the accounting                              Chattanooga, TN 37403
according to the monthly newsprint        were four Sundays in January 2007 and   department, she has been with the
statistical report from the Newspaper     five Sundays in January 2006.            newspaper more than 22 years. She has
Association of America.                     Details can be found at the NAA Web   won the honor before.
  Final inventories averaged 45 days’     site, www.naa.org.                                                                             423-757-6588 or (cell) 423-316-7174




                                                             Memphis has
                                                             the Blues and
                                                             many ways
                                                             to cure it.
                                                                                                                                               138th Annual
                                                                                                                                  Summer Convention
                                                                                                                                      June 28-29, 2007
                                                                                                                                   The Peabody Hotel
                                                                                                                                       Memphis
APRIL 2007                                                      The Tennessee Press                                                                                                       5

                                                                                                           Tennessee AP Photo of the Year 2006




                                                                PHOTOS BY DAVID SNODGRESS I HERALD-TIMES
                                                 Members of the Hoosier State Press Association
                                                 (Indiana) judged the 2007 UT-TPA State Press
                                                 Contests March 8 in Indianapolis. Member Services
                                                 Manager Robyn Gentile coordinated the judging
                                                 and was assisted by Administrative Assistant
                                                 Angelique Dunn.




                                                                        DEADLINE
                                                                          for the
                                                                        May issue
                                                                 of The Tennessee Press                                                           ANGELA LEWIS | CHATTANOOGA TIMES FREE PRESS
                                                                         is April 9.                                           Angela Lewis, staff photographer with the Chattanooga
                                                                    Please send news                                           Times Free Press, was winner of the AP Tennessee Photo
                                                                                                                               of the Year for 2006. Her picture shows Kenneth Sutter-
                                                                      and photos to                                            field and Jena Alexander consoling each other on March
      CONVENTION SPONSOR                                         ElenoraEdwards@Comcast.net.
                                                                                                                               13, 2006 by the charred remains of an Evensville house.
                                                                                                                               Nine of their family members died in the fire. Her photo
                                                                                                                               was the March Photo of the Month. Lewis received a
                                                                                                                Lewis          check for $100.



     Bowater America
                     Tom Wolfe
                                                                 Thank You!
                                                                  TPA wishes to thank the following individuals for judging the Virginia Press
                                                                  Association’s advertising contest on March 2 in Nashville and The Tennes-
                        Sales Manager                             sean for hosting the event.
                    624 Crofton Park Lane
                                                                  Lillian     Abernathy     The News-Examiner, Gallatin
                      Franklin, TN 37069                          Shirley     Bradley       Ashland City Times
                        (800) 671-2150                            Laura       Dougherty     The Paris Post-Intelligencer
        Cellular: (615) 604-8294 Fax: (615) 591-4364              Hulon       Dunn          Lewis County Herald, Hohenwald
                                                                  Mary Ann    Gant          The Paris Post-Intelligencer
                    wolfetd@bowater.com                           Emily       Goad          The Daily Herald, Columbia
                                                                  Rhonda      Graham        The City Paper, Nashville
                                                                  Angel       Gresham       The Williamson Herald, Franklin
                                                                  Hugh        Jones         Shelbyville Times-Gazette
                                                                  Valerie     Laprad        The Middle Tennessee Times, Smithville
                                                                  Melony      Leazer        Austin Peay State University
                                                                  Shelagh     Mason         The Lebanon Democrat
                                                                  Keith       McCormick     Herald-Citizen, Cookeville
                                                                  Steven      Napoli        Gish, Sherwood & Friends
                                                                  Heather     Nicholson     The Lebanon Democrat
                                                                  James       Otto          Gish, Sherwood & Friends
                                                                  Wendell     Pedigo        The Tennessean, Nashville
                                                                  Sandra      Shelton       The Leaf-Chronicle, Clarksville
                                                                  Faye        Weichman      The Middle Tennessee Times, Smithville
                                                                  Special thanks to Tasoula Gaddis, The Tennessean, for coordinating the event.
6                                                                                        The Tennessee Press                                                                                                              APRIL 2007




                                       There’s positive news for TPA members
  There could be positive news on the horizon for      are still considering a move.                                    markets of states having primaries. All with the process so extended. Voters say they hate
the newspaper industry. Despite dire predictions         Why the push for more ad spending?                             of their news fits into a 30- or 60-minute negative campaigning. Candidates always say
initially for minimal advertising growth during        For one thing, of course, there’s no                             time slot. For newspapers, that can they will avoid it. Yet, time after time, mudsling-
2007, earlier-than-usual presidential primaries        incumbent. So all the parties are seeking                        add an extra four pages to any section ing starts early and lasts longer than anyone
could change that forecast for the better. Initially   candidates. This is the first election in                         quickly.                                    wants it to.
considered a slow year because of the absence of       80 years in which neither major party                              TV news is a locked-in format. Howev-       Several firsts make this an interesting campaign.
elections and an Olympics, 2007 will see an increase   has an incumbent president or vice                               er, with the convergence of media today, For the first time, we have major party, serious
in ad spending after all. Moving more presidential     president running for the nation’s                               many television stations will quickly be candidates who are black, Hispanic, female and
primaries to January and February of 2008 will         top spot. “Ralph Nader for President                             adding special Web productions that can Mormon. One candidate even formally announced
create a jump start on the campaign season.            2008” items have been on sale for the PRESSING                   carry candidates’ messages. Perhaps on the “Late Show with David Letterman.”
  Although television will again garner the big-       perennial third-party or independent                             Tennessee newspapers will plan a simi-        How soon will the White House ad push begin?
gest bucks in a free-for-all campaign expected to      candidate for months already. Other ISSUES                       lar strategy to incorporate such print Campaigning has already begun among several
top $1 billion in spending, Tennessee newspapers       blips on the radar screen are expected                           ads into their own Web editions.            Democratic candidates. Snide remarks were ex-
still stand to profit from the many candidates who      from the Constitution Party, the Green Randy Hines                 But if everybody jumps into the ad- changed back in February between Hillary Clinton
need to gain early recognition in 2007.                Party and the Libertarian Party. Many                            vertising circus early, will there by any and Barack Obama. Many experts are thinking
  As more and more critics complain about all          pundits are already predicting one of                            funds left for the real campaign? Not a paid messages will start appearing soon, certainly
those empty sound bites, it’s possible that issues     the most wide-open contests in the last dozen or so problem, according to political experts. Some are by this summer, especially in the above-listed states
could be explored in more detail via the printed       elections. That may not hold true by next spring, even suggesting that a new face or two may appear with those early contests. Will your paper be ready?
page. Issue ads should be encouraged by news-          after all those primaries narrow the field. But for after the first round of early shootouts. Former VP
paper advertising departments. It’s still one of       now the advertising opportunities are also wide Al Gore, fresh off his Oscar performance, is one DR. RANDY HINES, former Tennessee educator,
the best places to reach intelligent, high-income      open for newspapers.                                 veteran being encouraged to enter the crowded teaches in the Department of Communications
voters with crucial information.                         Another plus for newspapers is the push in many Democratic fray.                                           at Susquehanna University in Selinsgrove, Pa.
  Slated for January are primaries for one or both     states to ban those annoying recorded phone calls      Another side of the coin is to ask if American 17870. He can be reached at (570) 372-4079 or
parties in Iowa, Nevada, New Hampshire and             that are made to residences by parties and candi- citizens will be overexposed to political campaigns randyhinesapr@yahoo.com.
South Carolina. States tentatively adopting Febru-     dates during the 11th hour of most campaigns. If


                                                                                                                                SNPA NIE/Literacy
ary for at least one of their presidential launches    you’ll recall, you probably had a half dozen per day
are Alabama, Arizona, Arkansas, California,            during the two weeks leading up to Election Day
Colorado, Delaware, D.C., Florida, Hawaii, Idaho,      in 2006. I actually received one on that Tuesday,
Illinois, Kansas, Louisiana, Maine, Michigan,          only one hour before the polls closed. If these
Missouri, Montana, New Jersey, Nevada, New             unpopular pitches are banned, newspapers may
Mexico, North Dakota, Ohio, Oklahoma, Tennes-          again pick up a few more of those remaining ad         During March every year, newspa-                                   Newspaper activities build on stu-
see, Utah, Virginia, West Virginia and Wisconsin.      dollars. Naturally, you’ll want to retain your pay- pers across America celebrate Newspa-                               dents’ knowledge and interests because
More than half of the U.S. population will have        in-advance policy for political candidate ads.       pers in Education Week or Month—the                                their local newspaper’s content is about
the opportunity to vote in those first two months         Discussion among television executives centers first week of the month is designated                                   their community as well as events and
of 2008. Pennsylvania debated a move to the new        on what happens when all the candidates want to      as Newspapers In Education Week, but                               people of interest to them. The NAA
Feb. 5 Super Tuesday but may wait. A few others        place their TV plugs on the evening news in key many newspapers choose to extend the                                    Foundation stated in the publication
                                                                                                            celebration throughout the month.                                  “UPDATE” that newspapers are highly
                                                                                                              NIE teachers are encouraged to                                   motivational for young people because
                                                                                                            spend at least one complete school day                             they are seen as an adult medium and
                                                                                                            teaching subjects using only their local NIE                       include something of interest for a wide
                                                                                                            newspaper as the textbook. The goal                                range of readers.
                                                                                                            is to reinforce a positive and relevant CURRENTS                     Every newspaper section contains its
                                                                                                            lifetime reading habit in students by                              own text structures, which are predict-
                                                                                                            engaging them with an authentic text, Lu Shep Baldwin able. When students become familiar
                                                                                                            their local newspaper.                                             with text structures, they will have better
                                                                                                              Again this year, the Newspaper                                   control over them and will find it easier
                                                                                                            Association of America Foundation created to read the newspaper.
                                                                                                            an NIE curriculum entitled, “Now I Get It!             The Daily Post-Athenian NIE program includes
                                                                                                            Improving Comprehension With Newspapers” almost 100 teachers and 47 sponsors. DPA NIE par-
                                                                                                            as well as a teacher’s guide containing activities ticipating teachers are 100 percent trained, which
                                                                                                            designed to help students polish their reading makes for a strong foundation for a successful NIE
                                                                                                            comprehension. These are designed so that the program. Parents and sponsors are encouraged to
                                                                                                            teacher controls the difficulty of each activity attend NIE Teacher Workshops.
                                                                                                            through individual selection of newspaper texts        During March, The DPA NIE program had a display
                                                                                                            for each exercise.                                   table in the lobby of the newspaper office, along with
                                                                                                              The activities are correlated to national multiple handouts for anyone interested in knowing
                                                                                                            teaching standards. Through the generosity of more about the NIE program.
                                                                                                            Abitibi Consolidated, the guide and curriculum         Look classy and smart by spending time reading
                                                                                                            were free of charge                                  your local newspaper!
                                                                                                              “Today, young people are missing out on
                                                                                                            something important, ‘the fine art of holding LU SHEP BALDWIN is educational services director
                                                                                                            a newspaper,’” stated Garrison Keillor, writer for Jones Media, Greeneville. She is based at Athens.
                                                                                                            for “The Week” at the Chicago Tribune. NIE One can reach her at lbaldwin@xtn.net.
                                                                                                            can help to remedy that.



                                                                                                                                                                           Tennessee Press
                                                                                                                                                                           Service handled this
                                                                                                                                                                         much advertising for
                                                                                                                                                                       TPA member newspapers:

                                                                                                                                                                           February 2007: $637,749
                                                                                                                                                                           Year* to date: $2,167,913

                                                                                                                                                         *The Tennessee Press Service, Inc., fiscal year runs Dec. 1 through Nov. 30.
APRIL 2007                                                                                The Tennessee Press                                                                                                         7


  Lightroom not replacement for Photoshop                                                                                                                                               HOW TO CONTACT US
                                                                                                                                                                                         Tennessee Press Association

         BY KEVIN SLIMP                    drawback of Photoshop, if you want             room is its abil-                                                                             Mail: 435 Montbrook Lane,
        TPS technology director            to call it that, is that it has become so      ity to work with                                                                              Knoxville, TN 37919
                                           feature-filled that it’s impossible for         Camera Raw
  In late 2005, I re-                      anyone to know everything about the            images quickly                                                                                Phone: (865) 584-5761
ceived an e-mail                           application. There is so much to it, users     and easily. Users
from a colleague at                        often feel overwhelmed by the number           of Photoshop CS                                                                               Fax: (865) 558-8687
Apple concerning                           of buttons, tools and palettes. Light-         and CS2 will be
the release of their                       room is much more streamlined.                 amazed at how                                                                                 Web: www.tnpress.com
product, Aperture.                           This brings up another point. Light-         much faster
Aperture is a photo-                       room isn’t meant as a replacement for          Lightroom                                                                                     E-mail: (name)@tnpress.com
editing program                            Photoshop. You probably won’t design           handles these
developed with the                         ads or create many of Photoshop’s              images.                                                                                       Those with boxes, listed
professional pho-             Slimp        special effects in Lightroom. What you           T h e r e ’s s o                                                                            alphabetically:
tographer in mind.                         can do is edit photos so they will look        much more I Users can compare two or more photos as they work in
  A few days after getting the e-mail their best when printed. And you can                could tell you Adobe Lightroom.                                                               Laurie Alford (lalford)
from Apple, I received a message from do it faster than you can in Photoshop.             about Adobe
Adobe announcing the beta release I edited a few pictures of my family                    Lightroom. But it might be more ef- MB RAM and a 1024x768 resolution                          Moody Castleman
of their new photo-editing program, to send to the print shop this week. I                fective for you to download the free screen. Adobe Photoshop Lightroom                        (mcastleman)
Lightroom, also geared toward the was amazed at how quickly and easily                    30-day demo from adobe.com and try is a Universal Binary application that
professional photographer. Betas are I could edit photos in Lightroom with                it yourself.                                                                                  Pam Corley (pcorley)
software used during the development no special training.                                   Adobe is of-
of applications. Usually only insiders       When you open Lightroom, you see             fering a $100                                                                                 Angelique Dunn (adunn)
get their hands on these betas. Adobe, a single window, which can contain                 discount for
however, tried a new strategy with a single or multiple images, with a                    Lightroom pur-                                                                                Beth Elliott (belliott)
Lightroom. By releasing the beta to filmstrip along the bottom. The work-                  chases through
the public, they hoped to create a loyal space seemed somewhat familiar from              April 30, 2007.                                                                               Charity Elliott (celliott)
following of Lightroom users before my experience using Aperture, with                    After that, the
the product was placed on the market. libraries and folders located in panels             price will be $299                                                                            Robyn Gentile (rgentile)
  Some of you were present at the on the left side of the screen. To begin,               (US). Recom-
Winter Convention as Rob Heller led an users import photos into libraries. The            mended system                                                                                 Kathy Hensley (khensley)
overview of Aperture and Lightroom. Library module has controls used to                   requirements
His opinion was that the applications search for and display specific photos               are Macintosh                                                                                 Barry Jarrell (bjarrell)
were very similar. He liked Apertures, and data. The library also lets you group          OSX 10.4.3, 1
because he has been using it since the photos into collections or a temporary             GHz PowerPC Adobe Lightrooms allows users to see the original photo                           Brenda Mays (bmays)
2006 session of the Institute of Newspa- collection called a Quick Collection, or         G4 processor or on one side of the screen and the edited version on the
per Technology. But, he added, he might use keyword tags and metadata to find              Microsoft Win- other side.                                                                    Amanda Pearce (apearce)
like Lightroom just as much if he was your photos.                                        dows XP SP2,                         will run natively on PowerPC and new
as familiar with the application.            Comparing photos is as simple as             Intel Pentium 4 Processor, and 768 Intel-based Macintosh systems.                             Brandi Richard (brichard)
  I guess I’m an insider. Many of the clicking on the photos you wish to view
larger software companies send me and pressing the Survey View button.                                                                                                                  Greg Sherrill (gsherrill)
their products to try out before releas- Then, with the click of a mouse button,
ing them to the public. In February, you can eliminate photos on the screen                                                                                                             Kevin Slimp (kslimp)
a few weeks before it was shipped to until you have just one or two in the
customers, Adobe sent me a copy of image window.                                                                                                                                        Advertising e-mail:
Lightroom 1.0.                               Once I found the image I wanted to
  I had tried the free beta available from work on, I moved to the Develop module                                                                                                       Knoxville office:
Adobe’s Web site, but I couldn’t wait to to make adjustments. While working in                                                                                                          knoxads@tnpress.com
take the real thing for a spin.            this module, I especially appreciated the
  Although the commercial version var- ability to see the original photo next to                                                                                                            Tennessee Press Service
ies greatly from Photoshop, the product the adjusted image. The images are in
is titled Adobe Photoshop Lightroom.         sync, meaning if I zoom in or move                                                                                                         Mail: 435 Montbrook Lane,
I suppose Adobe hopes the goodwill around the original image, the corre-                                                                                                                Knoxville, TN 37919
toward its flagship photo editing soft- sponding image moves with it.
ware will rub off on Lightroom. Upon         Tools including Temp, Tint, Exposure,                                                                                                      Phone: Knoxville,
opening the application, new users will Recovery, Light, Blacks, Brightness,                                                                                                            (865) 584-5761
immediately take note of the simpler Contrast, Vibrance and Saturation
interface, compared to Photoshop.          appear to the immediate right of the                                       TPA Members Receive                                               Fax: Knoxville,
  Let me interject a side note. I love images, making adjustments a snap. A                                                                                                             (865) 558-8687
Photoshop. I’ve been using this industry tonal curve lies just below these tools.
standard since the 80’s, and it’s been In addition, preset tonal adjustments,
thirteen years since I taught my first including options like Medium Con-
                                                                                                   FREE ONLINE TRAINING                                                                 Phone: Nashville area,
                                                                                                                                                                                        (615) 459-0655
Photoshop class in Chattanooga. One trast, Strong Contrast and Grayscale                              InDesign                  Photoshop                    Acrobat & PDF
                                           Conversion, are available on the left              - Creating Preferences      - Creating Color Settings      - Distiller Settings
                                                                                                                                                                                        Fax: Nashville area,
                                                                  side of the screen.         - Keyboard Shortcuts        - Using the Bridge & Browser   - Adding Font Locations
                                                                                                                                                                                        (615) 459-0652
                                                                                              - Strokes and Fills         - Hue & Saturation             - Setting Up Watched Folders
                                                                  There is also a nice
                                                                                              - Working with Photos       - Getting Good Scans           - Saving EPS & PDF Files
                                                                  Red Eye tool below                                                                                                    Web: www.tnpress.com
                                                                                              - Getting & Using Scripts   - Photo Editing Basics         - Step One of PDF Creation
                                                                  the image area.
                                                                                                                                                           EPS & Postscript Options
                                                                     T he Devel op                                                                                                             Tennessee Press
                                                                                                QuarkXPress 7.0                      OS X                - Combining PDF Files
                                                                  module offers a                                                                                                           Association Foundation
                                                                                              - Palettes & Drop Shadows   - Working with System          - Finding Problems in PDFs
                                                                  Crop Tool and
                                                                                              - Transparencies              Preferences in OS X          - Using PDF Optimizer
                                                                  Straighten Slider,                                                                                                    Mail: 435 Montbrook Lane,
                                                                  as well as sliders to       If your staff isn't taking advantage of TPA online training, now is the                   Knoxville, TN 37919
                                                                  adjust luminance
                                                                  and color to re-            time to begin. Simply email kslimp@tnpress.com to receive a user name
                                                                                                                                                                                        Phone: (865) 584-5761
                                                                  duce noise.                 and password. Then click on the TRAINING link on the tnpress.com home
                                                                     One of the most          page. You're ready to begin! Don't wait another minute. Sign up now.                      Fax: (865) 558-8687
Loading photos into Adobe Lightroom is as simple as w r i t t e n - a b o u t
importing them into a library.                                    features of Light-            A service provided by Tennessee Press Association and Tennessee Press Service           Web: www.tnpress.com
8                                                                                     The Tennessee Press                                                                                                   APRIL 2007




 WORTH REPEATING

           Open-government apathy provokes concern for the future
        BY J. TODD FOSTER                 portant and what you have to lose when      of convicted felons to craft new laws of     And nationally, what kind of president   you this promise: As long as I’m in
            Managing editor               corrupt leaders hide in the shadows. You    jurisprudence.                             targets whistleblowers for exposing        this chair, the Bristol Herald Courier
         Bristol Herald Courier           might have seen several Sunshine Week         Meanwhile, back here at home, open-      waste and corruption? The House bill       will be a burr under the saddle of any
                                          news stories and editorials that ran in     government efforts in Tennessee—long       to enhance whistleblower protections       bureaucrat or politician who hoards
  I’ll bet if we had asked our readers    this newspaper last week.                   a state of secrets and state secrets—are   passed 331-94, which means plenty of       public records and conducts him or
about Britney Spears shaving her            And how did the most-secretive White      moving slowly.                             Republicans joined with Democrats,         herself in secret.
head or about the latest “American        House in history respond to such legisla-     A proposal to create an open records     including sponsor Rep. Henry Wax-            We will ask (nicely at first), then cajole,
Idol” episode, scores would have taken    tive affronts as protecting government      ombudsman would give a voice to Ten-       man (D-Calif.), chairman of the House      then shame and, if we have to, even sue
the poll.                                 whistleblowers, forcing bureaucrats         nesseans being stonewalled by state        Oversight and Government Reform            governmental agencies that try to stop
  Instead, we asked readers how im-       to better respond to Freedom of In-         bureaucrats. But some lawmakers were       Committee.                                 us from telling you how they operate.
portant was it for them to have access    formation Act requests and barring          reluctant to go along.                       “For the past six years, we have had       These records are not theirs to hide:
to government records and meetings.       presidents from keeping their records         Native son and new Lt. Gov. Ron          an administration that has tried to op-    They belong to you. And that ought to
A whopping seven people responded         and library donors secret?                  Ramsey initially opposed the idea and      erate in secrecy, without transparency,    be more than “somewhat important”
—over two weeks—and four of them            George W. Bush threatened to veto         expressed that view in public. By late     without the public having knowledge        to you.
answered it was only “somewhat im-        every one of them. This is a president      last week, he had a change of heart        about their actions,” Waxman told The        Quote of the day: “More crime, im-
portant.” Two others conceded it was      who has vetoed only one bill—about          and said he would support the om-          Associated Press.                          morality and rascality is prevented by
“important,” while one respondent         stem-cell research—since he entered         budsman after all. He said his initial       “Well, this week, Congress is finally     fear of exposure in the newspapers than
“didn’t care.”                            the Oval Office and not once has lifted      reaction reflected confusion about the      pushing back.”                             by all the laws, moral and statute, ever
  I fear for our country.                 a veto finger against any of the massive     ombudsman’s role.                            Speaking of push-backs, I’ll make        devised.” – Joseph Pulitzer, newspaper
  WE ARE A nation of apathy, and          spending bills that have my children          Tennessee Gov. Phil Bredesen, mean-                                                 publisher, 1878
many of those who do care do so along     and yours in hock for the rest of their     while, is a strong backer.
ideological lines—lemmings ready to       lives.                                        “I think it [the ombudsman] will make
follow a shallow president and other        The biggest of the big-government         a significant difference in opening up
like-minded politicians off a cliff and
into a sea of wrongheadedness.
  Last Wednesday, the U.S. House of
                                          spenders does not want Americans to
                                          pull back the curtain on his warped
                                          version of Oz.
                                                                                      records to people who don’t want to—or
                                                                                      don’t have the ability to—write large
                                                                                      checks to lawyers for something that
                                                                                                                                       Have a job opening?
                                                                                                                                                  opening?
Representatives passed four important       Maybe Vice President Dick Cheney          is in contest,” Bredesen told a large
bills during the nationwide observance
of Sunshine Week.
                                          can talk some sense into our com-
                                          mander-in-chief. Oh, that’s right,
                                                                                      gathering of journalists in defending
                                                                                      the ombudsman position.
                                                                                                                                     Post your open positions and review resumes
  Launched in 2005, Sunshine Week is
the brainchild of journalists and open-
                                          Cheney has been holding secret meet-          Tennessee’s stinginess with public                    in the employment area of
                                          ings for six years with the energy lobby    records has been studied for years and
government advocates to impress upon      to craft an American energy policy.         is well documented; it’s time to end the                    www.tnpress.com.
you why open records are so vitally im-   Maybe next he can convene a meeting         practice.




                                                                                                                           TENNESSEE NEWSPAPER HALL OF FAME
           Since its formation in 1976, the Tennessee
         Press Association Foundation (TPAF) has                                                                      Blanket Legal Hotline Coverage
                                                                                                             Tennessee Press Association Foundation has worked with Tennessee Press
                                                                                                             Association for many years on a special program that recognizes the outstanding
         disbursed more than $440,000 to support                                                             contributions an individual has made to the Tennessee newspaper industry over
                                                                                                                 TPAF has contributed $10,000 each Hall Fame has inducted
                                                                                                             an entire lifetime. The Tennessee Newspaperof theofpast two years to 44
         a wide variety of newspaper-related causes.                                                         newspaper professionals into this elite group since its beginning in 1966, when it
                                                                                                                 a founded the cost of providing TPA and the University coverage
                                                                                                             was help offsetas a joint project betweenblanket Legal Hotline of Tennessee.
         TPAF’s endowment has grown from only                                                                    for all 129 TPA member newspapers.
                                                                                                             Every even-numbered year, the Association solicits nominations for individuals who
         $9,910 initially to more than $1.1 million                                                          have made such outstanding accomplishments over their career. Only those who
                                                                                                                                             five Hotline considered. In the spring of
                                                                                                             have been deceased for at least Theyears may beallows newspaper staff each
         today, which includes its brand new                                                                 odd-numbered year, the Association will announce the names of the inductees, if
                                                                                                                                                to get quick legal advice
                                                                                                             any meet the stringent criteria used by the selection committee. on issues
         headquarters facility in Knoxville.
                                                                                                                                                 ranging from closed meetings to
                                                                                                             Once the inductees are named, TPAF provides financial assistance to the Associa-
                                                                                                                                                  members of libelous to content.
                                                                                                             tion to allow the friends and family potentially the inductees ad attend the formal
           In 2006, TPAF provided $37,960 of                                                                                                            Legal advice is fall of odd-numbered
                                                                                                             induction ceremony, which is held in Knoxville during theprovided by the
                                                                                                             years. It is important to have family members of the inductee(s) present to accept
         assistance to several worthwhile programs.                                                                                                            few words Hollow, rm
                                                                                                             the award on their behalf, as well as having a Hollow &provided byfia former
                                                                                                             colleague or associate of the inductee. A large portrait of the inductee(s) is framed
                                                                                                                                                                of long-time TPA coun-
         We will be highlighting some recent pro-                                                            and displayed prominently in the halls of the School of Journalism and Electronic
                                                                                                                                                                sel Richard L. Hollow.
                                                                                                             Media in the Communications Building of the UT-Knoxville campus.
         grams over the next several months to inform
                                                                                                             During the next few weeks, we will expect an announcement from the unnamed
         readers about how their press association                                                                                                             To access the legal hot-
                                                                                                             selection committee as to which individuals, if any, will be inducted to the Tennes-
         foundation is working to better the                                                                 see Newspaper Hall of Fame during the TPA Fall Board Meeting in Knoxville on
                                                                                                                                                               line, call 865.769.1715.
                                                                                                             November 16 of this year. Please watch The Tennessee Press or www.tnpress.
         newspaper industry of Tennessee.                                                                    com for more information on this year’s induction.
  Press Institute
         &
Winter Convention
                                            Special section
                                                April 2007




                    Here and there
             (Clockwise from top left) Gov. Phil Bredesen helps camerapeople
             with white-balancing as they get ready to interview him after the
             Feb. 8 Legislative Planning Session. Tom Overton, chairman of
             the TPA Press Institute and Winter Convention, left, and Adam
             Yeomans, AP bureau chief for Tennessee, as the Legislative
             Planning Session begins. Delila Vassar, AP, sets up an AP banner.
             Carolyn McAtee Cerbin, The Commercial Appeal, Memphis, reads
             TheTennessean before a morning session. Hershel Lake kisses his
             granddaughter, Madeline, being held by her father, Steve. Henry A.
             Stokes, TPA president. Bruce Hartmann escorts UT Head Football
             Coach Phil Fulmer, who made an impromptu talk to TPAers.

                 PHOTOS IN THIS SECTION BY ELENORA E. EDWARDS | TPS
                                  EXCEPT AS NOTED
2 - Convention                                                          The Tennessee Press                                                                            APRIL 2007




                                              TENNESSEE PRESS ASSOCIATION MEETINGS




                                           TPA Contests Committee Chairman         TPA Lobbyist Bo Johnson, Johnson Poss
                                           Chris Fletcher, The Daily Herald,       Government Relations, Nashville               TPA President Henry A. Stokes, Germantown &
TPS President Bob Parkins, The Milan                                                                                             Collierville Appeal
Mirror-Exchange, makes a report.           Columbia




                                  (Above) Listening to TPA board discussions, from left, Michael Williams, The Paris Post-
                                  Intelligencer; F. Gene Washer, The Leaf-Chronicle, Clarksville; W.R. (Ron) Fryar, American
                                  Hometown Publishing, Franklin; Joe and Connie Albrecht, Cookeville; Buddy Shaw, Shaw
                                  Lawrence and Associates, Hendersonville; and Stephen Anderson, Aflac, Hendersonville.
                                  (Below) From left, Mike Pirtle, The Murfreesboro Post; David Critchlow Jr., Union City Daily
TCOG Executive Director Frank
                                  Messenger; Kevin Slimp, TPS; Scott Critchlow, Union City Daily Messenger; Kent Flanagan,        (Above) TPS President Bob
Gibson
                                  MTSU, Murfreesboro; John W. Finney and Elizabeth K. Blackstone, Kennedy Newspapers,             Parkins, The Milan Mirror-
                                  Columbia; Bo Johnson, Johnson Poss Government Relations, Nashville; and Jim Charlet,            Exchange, left, and Scott
                                  Brentwood.                                                                                      Whaley, Chester County
                                                                                                                                  Independent, Henderson;
                                                                                                                                  ( r i g h t ) To m O ve r t o n ,
                                                                                                                                  Monroe County Advocate
                                                                                                                                  & Democrat, Sweetwater,
                                                                                                                                  2 0 0 7 Pr e s s I n s t i t u t e
                                                                                                                                  and Winter Convention
                                                                                                                                  Committee chairman, who
                                                                                                                                  will handle the same job
                                                                                                                                  for 2008; (below right)
                                                                                                                                  W.R. (Ron) Fryar, American
                                                                                                                                  Hometown Publishing,
                                                                                                                                  Franklin




Journalism Education Committee
Chairman Kent Flanagan




                            (Left) NNA State
                            C h a i r m a n fo r
                            Tennessee Jeff
                            Fishman, The
                            Tullahoma News;
                            (right)TPA Postal
                            Committee
                            C h a i r m a n                                                                      (Left)TPATechnology Committee
                            Mike Fishman,                                                                        Chairman Scott Critchlow;
                            Citizen Tribune,                                                                     (above) FOI Committee
                            Morristown                                                                           Chairman Michael Williams
APRIL 2007                                                                The Tennessee Press                                                                         Convention - 3


                                                                  LEGISLATIVE RECEPTION




                                                           Dan Hammond, American Hometown Publishing,          Carol Parkins, The Milan Mirror-Exchange, left; TPA Vice President for Non-
Bob Levey, University of Memphis, and Rep. Gerald          Nashville, and Connie Albrecht, Cookeville          dailies Pauline Sherrer, Crossville Chronicle; and State Sen. Randy McNally,
McCormick, Chattanooga                                                                                         Oak Ridge




Rep. George Fraley, Winchester, left; Tom Griscom,
Chattanooga Times Free Press; and Penny Douglas, TVA,
Knoxville                                                      John W. Finney, left, and Betty Kennedy, Kennedy Newspapers,
                                                               Columbia, and Nate Crawford, Tennessee National Guard,
                                                               Nashville

                                                                                                                                  Tom Griscom, ChattanoogaTimes Free Press, left, has the
                                                                                                                                  ear of House Speaker Jimmy Naifeh, Covington.




Sherry Shearer; Rep. Bob Bibb and Dr. Robert Shearer, all of
Springfield
                                                               From left, Rep. Jimmy Eldridge,
                                                               Jackson; TCOG Executive
                                                               Director Frank Gibson,
                                                                                                                                          Doug Horne, Republic Newspapers, Knoxville,
                                                               Nashville; and Rep. Randy
                                                                                                                                          and Hershel Lake, Pulaski Publishing
                                                               Rinks, Savannah




(Left) Frank Thornburg, Bradenton, Fla.,
left, and Nate Crawford, Tennessee
National Guard, Nashville




                                           (Above) Tom Griscom, Chattanooga Times Free
                                           Press, left, and Rep. Rob Briley, Nashville                                            Sam Kennedy, Kennedy Newspapers, Columbia, talks
                                                                                                 Harpist Phyllis Taylor Sparks    with Lt. Gov. Ron Ramsey, Blountville.
4 - Convention                                                           The Tennessee Press                                                                                 APRIL 2007




                                                                 LEGISLATIVE RECEPTION




                                                                                                                     From left, Frank Trexler, The Daily Times, Maryville; Derby Jones
Jimmy Hart, The Daily News Journal, Murfreesboro,     From left, Rep. John Litz, Sen. Steve Southerland, both        and Sam Hatcher, Main Street Media, Lebanon; and Alan Broyles,
and Brad Franklin, The Lexington Progress             of Morristown, and Mike Fishman, Citizen Tribune,              Johnson City Press
                                                      Morristown




From left, House Speaker Jimmy Naifeh, Covington; Rep. Susan Lynn, Mt.
Juliet; Tom Griscom, publisher, Chattanooga Times Free Press; and Paul
Goode. field representative for Sen. Bob Corker                           State Rep. Doug Overbey, Maryville, and Rep. Joey Hensley,
                                                                         Hohenwald
                                                                                                                                      Brenda Moulton, TVA, Knoxville, and Bruce
                                                                                                                                      Hartmann, News Sentinel, Knoxville




Carolyn McAtee Cerbin, Rick Locker, center, and TPA
President Henry A. Stokes, all of The Commercial Appeal,                                                                       Austyn, left, and Casen Dunnebacke of Hendersonville,
                                                           Rep. John J. DeBerry Jr., Memphis, left, and Rep. Craig Fitzhugh,   grandsons of Bob and Dorris Parkins
Memphis                                                    Ripley




From left, State Rep. Jim Hackworth, Clinton; Rep. Joanne Favors,
Chattanooga; and Kevin Rhoten, an attorney with the Department Sam Stockard, left, and Jimmy Hart, center, The Daily
of Human Services, Nashville                                      News Journal, Murfreesboro, and Bill Williams, The     Joel Washburn, The McKenzie Banner, and Claudia Johnson,
                                                                  Paris Post-Intelligencer                               Cumberland Business Journal
APRIL 2007                                                                                The Tennessee Press                                                                                   Convention - 5

                                                                             TENNESSEE PRESS SERVICE
                                                                           Report to the TPA business session
  Tennessee Press Service President          sales staff on selling and presentation      that one TPA member converted to an        Classified networks, you are really        would otherwise have been spent on
Bob Parkins, The Milan Mirror-               skills. This spring, TPS staff will attend   online publication and therefore was       missing out on some significant            purchasing software. Kevin is already
Exchange, made the following report          workshops on sales skills and selling        ineligible for membership.                 revenue!                                   hard at work to make sure the 10th
to stockholders Feb. 7 at the Press          for community newspapers.                      • $537,782 was placed in the Statewide     •We’re receiving a lot of interest       anniversary session of the Institute is
Institute and Winter Convention in             •2006 saw strong growth in the 2x2         Classifieds program, which is down          in the Statewide Classified program         bigger and better than ever.
Nashville.                                   program.This program is now in               12% from 2005. The main reason for this    from area realtors. It seems that as the     • Online advertising started in earnest
  Accomplishments over the last year:        its fifth year and continues to earn         decline is that fewer ads are coming to    housing market slows, we may benefit        this past year. In fiscal year 2006, we
  •During fiscal year 2006, which ran         significant revenue for TPS and your          Tennessee from surrounding states,         from an increased amount of real           handled $56,500, or just under 1% of our
from Dec. 1, 2005 to Nov. 30, 2006, TPS      newspapers by using remnant space.           over which we have little control.         estate advertising.                        total placement, in online advertising
placed more than $7.5 million dollars        $308,225 was placed in 2x2 advertising       Of the total gross sales, however,           •The 2006 session of the Institute       through our ROP department. All
worth of ROP (display) advertising in        in 2006, of which $64,571 was disbursed      $108,627 was disbursed to participating    of Newspaper Technology was the            industry trends point to the fact that
our stockholders’ newspapers. For the        to participating newspapers as the pool      newspapers as the pool share, which        most successful session to date. Fifty-    this will be our largest area of increase
third year in a row, this is a company       share. This reflects a 26% increase          is a 30% increase since more of our        two students from 14 states were           over the next few years. TPS has
record! This represents an increase          in total sales from 2005, and a 31%          business is now coming from TPA            represented at this ninth session          developed special policies for handling
of approximately $1.3 million, or            increase in the pool share back to           members selling into the network. To       since the Institute started in 1997.       your online ad placements effectively,
17%, over fiscal year 2005. Healthcare        newspapers! To date, 71 newspapers           date, 78 newspapers are participating      Thanks to Kevin Slimp’s leadership         and will work with clients to make sure
advertising was one of the largest areas     are participating with a combined            with a combined circulation of 617,085.    and his strong relationships with          they take advantage of this vital avenue
in which we saw an increase.                 circulation of 449,631, down from 72         If your member publication is not          software developers, the Institute         to reach a whole new base of readers.
  •The TPS Board has been working with       newspapers one year ago due to the fact      selling into either the 2x2 or Statewide   netted TPS more than $12,000 that


                                                     TENNESSEE PRESS ASSOCIATION FOUNDATION
                                                                           Report to the TPA business session
  TPAF President W. R. (Ron) Fryar pre-      after the TPA Business Session. Task           •Future capital campaigns                  4. The Foundation again has spon-        ond year in a row to TPA to help offset
sented this report to the TPA board at its   Force groups were put in motion to             •Set annual meetings                     sored “Drive-In Training” at the Press     the cost of providing blanket Legal
meeting Feb. 7 at the Press Institute and    handle nine vital objectives:                  2. Update on “What a Difference a        Institute and Winter Convention. 2007      Hotline coverage for all TPA member
Winter Convention in Nashville.                •Develop a comprehensive communi-          Page Makes”:                               is the eighth year of sponsoring a day-    newspapers.
  1. The Foundation has reached an ex-       cations plan                                   •The five-year campaign raised           long session of concurrently running         6. TPAF has pledged a five-year con-
citing milestone. With new rental agree-       •Redefine TPAF’s role in the Tennessee      $338,041 toward the endowment.             training sessions specifically designed     tribution to Southern Newspaper Pub-
ments in place from TPA and TPS, more        Newspaper Hall of Fame                         •72 newspapers participated during       for newspaper staff. Training has been     lishers Association for providing the
money is available than ever before for        •Grant funding request and selection       the five-year campaign.                     a primary mission of this foundation,      no-charge, quality Traveling Campus
projects. Trustees met in Cookeville         procedures                                     3. Current status of the endowment:      and our hope is that these inexpensive     newspaper training programs which
during October for a Strategic Plan-           •Succession planning                       $ 96,316.00 cash; $1,010,371.00 building   yet easy to schedule one-day sessions      have been ongoing since 2002. More than
ning Retreat to chart the future for this      •Develop strategies for funding            and land; ($242,527.00) less mortgage      will involve new staff members to TPA      1,000 TPA newspaper staff members
growing organization. Trustees drafted         •Update bylaws                             balance; $864,160.00 TOTAL as of Nov.      activities.                                have attended these workshops already,
a new Vision and Mission Statement,            •Retire debt service                       30, 2006.                                    5. TPAF provided $10,000 for the sec-    and two more are planned for Tennessee
which will be voted on in our meeting                                                                                                                                           during 2007.

                                                                                              COMMITTEES




                                                                                                                      Dr. Michael Wirth, UT, Knoxville, left, and Dale
                                                                                                                      Gentry, The Standard Banner, Jefferson City, meet
                                                                                                                      as the Journalism Education Committee begins
                                                                                                                      its meeting. Also present were the chairman, Kent
                                                                                                                      Flanagan, MTSU, Murfreesboro (right), and Dr. Peter
                                                                                                                      Gross, UT, Knoxville.
At the Public Notice Committee meeting, from left, Scott
Whaley, Chester County Independent, Henderson; W.R.
(Ron) Fryar, American Hometown Publishing, Franklin;                                                                                                                  The Nominating
Jay Albrecht, The Covington Leader (also at right); F. Gene                                                                                                           Committee
Washer, The Leaf-Chronicle, Clarksville and Sam Kennedy,                                                                                                              prepares to begin
Kennedy Newspapers, Columbia.                                                                                                                                         its session. From
                                                                                                                                                                      left are past
                                                                                                                                                                      presidents Bill
                                                                                                                                                                      Williams, Bob
                                                                                                                                                                      Parkins, Hershel
                                                                                                                                                                      Lake and (right)
                                                                                                                                                                      Steve Lake,
                                                                                                                                                                      chairman.
6 - Convention                                                                          The Tennessee Press                                                                                                   APRIL 2007




                                                                      LEGISLATIVE PLANNING SESSION
   Gibson reviews TCOG efforts                                                             Ethics director Androphy asks patience;
    BY ELENORA E. EDWARDS
          Managing editor                                                                   Commission new, has many mandates
  Frank Gibson, executive director                                                                                                                                              information on the lobbyist and notice
                                                                                            BY ELENORA E. EDWARDS
of the Tennessee Coalition for Open                                                                                                                                             of the Ethics Commission’s meetings.
                                                                                                  Managing editor
Government (TCOG), Nashville, up-                                                                                                                                                 Androphy said information on both
dated TPA Press Institute and Winter                                                                                                                                            is on the Web site.
                                                                                          Asking for patience, Bruce Androphy,
Convention attendees on the status of                                                                                                                                             John M. Jones Jr., The Greeneville
                                                                                        executive director of the new Tennes-
open government efforts.                                                                                                                                                        Sun, asked about whether, after a report
                                                                                        see Ethics Commission, spoke to the
  He said the Sunshine in Government                                                                                                                                            can be made on a complaint, it will be
                                                                                        Tennessee Press Association on Feb. 8.
legislation had been filed and that those                                                                                                                                        made. Androphy said it would. Right
                                                                                        “”Because (the Commission) is (new),
interested should let legislators know                                                                                                                                          now, financial reports are not posted
                                                                                        and because of so many mandates, I ask
that it needs to be extended. Referring                                                                                                                                         but will be next year and available on
                                                                                        that you be patient,” Androphy said.
to the strange election of county com-                                                                                                                                          the database.
                                                                                          “I consider the press a friend. I want
missioners in Knox County and the                                                                                                                                                 Bill Williams, The Paris Post-Intel-
                                                                                        to work with you, cooperate with you,”
allegations that deals were made outside                                                                                                                                        ligencer, questioned whether the law
                                                                                        he said.
the view of the people, Gibson reminded                                                                                                                                         allows presentation of the content of a
                                                                                          Ethics through the years have in-
people that there is no penalty for viola-                   Gibson                                                                                                             complaint or whether one had been filed.
                                                                                        creased in importance, and part of that
tion of the Open Meetings, or Sunshine,                                                                                                                                         Androphy said he was not sure.
                                                                                        is because of the press, Androphy said.                   Androphy
Law, inconsistent fees and difficulty         governor, Gibson said. There was talk
                                                                                        “The press has reflected that people                                                       Tom Overton, Monroe County Advo-
in getting fees paid even when a news        of such a person being in the attorney                                                   3. Give advice. “My number one job
                                                                                        no longer want to see people acting                                                     cate & Democrat, Sweetwater, asked
medium or citizen wins a suit. “It hurts     general’s office, but that was seen as                                                  is to keep people acting ethically.” He
                                                                                        unethically,” he said.                                                                  how quickly the Commission will try
people’s confidence in government,” he        a problem since he represents every                                                    said he would prefer to prevent things
                                                                                          Since he began his job at the end of                                                  to solve complaints. The time will
said. “Our priority,” he said, “is an open   state agency.                                                                          on the advisory side than on the com-
                                                                                        September, Androphy related, he has                                                     depend on the nature of the complaint,
government authority, an ombudsman;            Florida has a mediation program,                                                     plaint end.
                                                                                        been given support from many people,                                                    Androphy said.
an independent agency or position in         the executive director said. Of 12                                                       4. Take complaints and see that they
                                                                                        and “it is truly appreciated,” he said.                                                   He said the Commission is trying to
government.”                                 complaints, 95 have been resolved in                                                   are investigated by staff.
                                                                                        “My job is to foster relationships.”                                                    meet monthly and that its next meeting
  Gov. Phil Bredesen has supported           favor of the public, he said.                                                            5. “Maybe the most important,” An-
                                                                                          He said he had tried to be forthcoming                                                would be Feb. 15.
the idea but not in detail and couldn’t        Gibson said the ombudsman needs                                                      drophy said, is to educate the public, to
                                                                                        in sharing information.                                                                   Androphy said the first annual report
pursue it earlier because of running         to be in a place where citizens can                                                    let people know what is going on in the
                                                                                          He said the Ethics Commission has                                                     had been filed two days earlier. The Web
for re-election. The attorney general,       file a complaint and get the matter                                                     field of ethics. He said the Commission
                                                                                        five things to do:                                                                       site is www.tn.gov/sos/tec.
Bob Cooper, is familiar with the idea,       resolved.                                                                              has a “fabulous” Web site.
                                                                                          1. Regulate lobbyists—Lobbyists are                                                     Chad Roedemeier, AP, asked if there
because earlier he was counsel to the                                                                                                 To a question from AP reporter Beth       had been complaints since the Com-
                                                                                        to file who their employers are by May
                                                                                        14. He noted that all such information      Rucker, Androphy said the Commission        mission began its work. Androphy said
                                                                                        will be posted on the Commission’s          has no jurisdiction on possibly unethi-     there had been but they either were not
                                                                                        Web site.                                   cal acts before Oct. 1, 2006.               legitimate or were on matters occurring
                                                                                          2. Handle conflict of interest state-        He explained the process: After the       before Oct. 1.
                                                                                        ments from the governor and his staff.      filing of a complaint, a confidential           Stan Voit, The Mountain Press, Se-
                                                                                        These are due May 15. Some 6,000 local      investigation takes place. The results      vierville, asked at what point the object
                                                                                        officials also must file. Androphy said       are sent to the attorney general. The       of a complaint will know. Androphy
                                                                                        his staff is working on how to make         Commission then might go public, but        answered, within three days.
                                                                                        these available. He said for the present,   he said he was not sure whether the           John M. Jones Jr. asked how long the
                                                                                        people can come in and look but that        Commission will do that.                    Commission had to respond to a com-
Listening to Frank Gibson are, from left, at front, TPA President Henry A.              next year, they will be available to see      From the audience someone said two        plaint. The answer was 10 to 15 days.
Stokes, Steve Lake, Hershel Lake, Pauline Sherrer and Doug Horne.                       them electronically.                        things were missing from the ethics law,


        Conventioneers hear from Cooper, new attorney general
    BY ELENORA E. EDWARDS                      The first is consumer protection, to                                                    Cooper said to elect the attorney         mation was kept on file and whether it
          Managing editor                    serve as an advocate for consumers and                                                 general would completely change the         would be made public.
                                             business related to fraud and unfair                                                   dynamic. He said the matter falls into        On informal requests, in which the
  “I consider myself the luckiest lawyer     business practices. An important area                                                  the category of “if it ain’t broke, don’t   attorney general advises, some mat-
in the state,” Attorney General Bob          is computer fraud and identity theft.                                                  fix it.”                                     ters involve attorney-client privilege.
Cooper told TPA on Feb. 8. He said             Another area is the environment,                                                       He said he thought the office functions    On formal requests, one can ask for a
serving as attorney general was an           Cooper said, or protecting natural re-                                                 well, that there has been a series of       formal written opinion, which then is
“incredible honor.” He said the func-        sources through environmental laws.                                                    outstanding attorneys general. He said      circulated.
tions of his office were a combination          The third is health care fraud and                                                   to make the office an elective one would       Keith Wilson, Kingsport Times-News,
of law and public policy. And he said        abuse.                                                                                 mean the person needed to be a good         asked whether the attorney general
the staff were “hard-working, talented,        As for criminal matters, he said the                                                 politician rather than a good lawyer        was working on a definition of “equal
dedicated lawyers who truly believe in       office would continue to work with local                                                and time spent campaigning and raising      and free education” for all Tennessee
public service.”                             district attorneys.                                                                    money. He said it would be difficult to      students.
  Chad Roedemeier, AP, who introduced          Frank Gibson, TCOG executive direc-                                                  get an objective opinion.                     Cooper said he was not sure he was
Cooper, said the attorney general was        tor, Nashville, thanked the attorney                                                     Beth Rucker, AP, said that there were     ready to comment on that since it might
sworn in Nov. 1 for an eight-year term.      general for signing on to an amicus                                                    different forms of requests going to the    be in litigation and he would not want
Before that he was general counsel to        brief involving a reporter’s shield case                   Cooper                      attorney general and asked if the infor-    to take a premature position.
Gov. Phil Bredesen and earlier was with      in San Francisco.
Bass, Berry & Sims, Nashville.
  He said the attorney general has two
                                               Bill Williams, The Paris Post-Intel-
                                             ligencer, asked whether Cooper had
                                                                                        that his office was not the best place,
                                                                                        since that person would need neutrality
                                                                                                                                               Stanley resigns from TPA board
major functions, to serve as a lawyer        an opinion about an ombudsman be-          and independence.                             The District 5 seat on the Tennessee        Henry Stokes, president of TPA,
for the state and to represent all Ten-      ing located in the attorney general’s        Sam Kennedy, Kennedy Newspapers,          Press Association Board of Directors is     said the position will remain open
nesseans in handling and protecting          office. Cooper said he agreed that an       Columbia, noted there had been dis-         vacant as a result of the resignation of    until the next election of officers at
the laws of Tennessee.                       ombudsman was a good idea and had          cussion about whether the attorney          Dennis Stanley, publisher of the Smith-     the Summer Convention June 28 and
  He said there are 17 divisions in the      talked with Gov. Bredesen on how to        general should be elected and asked         ville Review. He cited time constraints     29 in Memphis.
office and three main focuses.                implement it. He said he also agreed       Cooper to comment.                          as the reason for resigning.
APRIL 2007                                                                             The Tennessee Press                                                                                     Convention - 7

                                                                    LEGISLATIVE PLANNING SESSION

                 Gov. Bredesen tells of plan for state ombudsman
    BY ELENORA E. EDWARDS                   with overseeing local government, he       ombudsman should be fairly well paid      eighth and 10th grades as well as the 11th
          Managing editor                   said, and Morgan is committed to open      and perhaps be a lawyer.                  to identify specific deficiencies which
                                            government. Bredesen said he thought         Eric Schelzig of AP asked whether       then could be worked on.
  Gov. Phil Bredesen told the Tennessee     this move would make a significant          the governor was concerned about            Rucker said there had been a report
Press Association Feb. 8 that he had        difference in resolving problems with      the legislature putting pressure on an    that he or someone in his administra-
placed money in the 2007-08 state budget,   local governments.                         ombudsman, and Bredesen said no,          tion had asked Shelby County and
to be submitted to the legislature soon,      However, he said he didn’t see this      since the comptroller’s office is con-     Memphis not to talk with Toyota on
for an ombudsman. He said the person        move as the end of the matter—just         stitutionally charged with overseeing     the prospect of locating in Tennessee.
would be placed in the office of the         one step.                                  local government.                         Bredesen said he was not aware of that
comptroller, John Morgan.                     Beth Rucker of the AP asked how            Someone asked the governor if the       and that it was his job to get industry
  The comptroller is the person charged     quickly he thought the ombuds-             ombudsman would have open meetings        for the state. He said he thought that
                                                            man would be in place,     and open records, and the governor said   did not come from his office.
                                                            and Gov. Bredesen an-      he or she would.                            David Yawn, Memphis Daily News,
                                                            swered, by spring of         Keith Wilson, Kingsport Times-News,     asked about the dual educational track.
                                                            2008.                      asked about the meaning of a high         Bredesen said he had some hesitation
                                                              He said he couldn’t      school diploma, referring to a speech     about an early choice of a track. He said
                                                            remember the dollar        the governor had made earlier.            he thought children were “vastly more
                                                                                                                                                                                             Bredesen
                                                            amount placed in the         Bredesen said the American College      complex” than that and that it “seems
                                                            budget but thought the     Test would be administered in the         somehow un-American.”




AP’s Mark Humphrey takes photos of the governor. Bruce Androphy, left, and others listen to a question.
                                                                                                                                 Adam Yeomans, AP, right, greets Gov. Phil Bredesen.



    Party leaders talk health care, taxes, education, immigration
    BY ELENORA E. EDWARDS                                                                                                        asked how the legislature might deal           He also mentioned driving certificates
          Managing editor                                                                                                        with the nursing shortage.                   because of how they are used to obtain
                                                                                                                                   Black said the shortage was not            other services.
  State Sen. Diane Black and State Rep.                                                                                          critical but that the matter needed            Williams asked why people come
Glenn Casada, Republican Party lead-                                                                                             to be looked at. She said she thought        to Tennessee, and Casada said it was
ers, talked with TPAers about important                                                                                          males who had left the field needed to        because of health care and education.
topics they expected the Tennessee                                                                                               be attracted to return. But she said a       He said it would bankrupt the state if
Legislature to take up.                                                                                                          problem is that there are not enough         not addressed in the near future.
  Black is a senator from Gallatin,                                                                                              schools or space in schools to provide         The legislators were asked about
chairman of the Republican caucus, and                                                                                           the education.                               measuring progress in education. Black
Casada is from College Grove.                                                                                                      Bill Williams, The Paris Post-Intel-       said there is not a definite correlation
  The first topic Black addressed was                                                                                             ligencer, asked what Black and Casada        between dollars spent and results.
health care. She said she is a registered                                                                                        would like to see the legislature do about     “We have to find a way to make kids
nurse and is passionate about and                                                                                                immigration.                                 love going to school,” she said. She said
understands health care.                                                                                                           Casada again mentioned demagne-            the state needs to look at creative things
  She said one concern is how to handle                                                                                          tizing the state by setting up a 1-800       being done in other states, realize that
long-term care. She said an answer is                                                                                            number through which employers can           boys and girls learn differently—“think
needed for how to care for people be-                                                                                            get information and determine whether        outside the box.”
tween being at home and nursing home,       Rep. Glenn Casada, left, and Sen. Diane Black talk issues.                           an I.D. is legitimate.
how to fund it and how to let people be
a part of the decision-making.
  Second, she talked about taxes. Black
                                            the tax by one-half cent a year until
                                            there no longer was a tax and that would
                                                                                       possible to “demagnetize” the state for
                                                                                       immigrants.
                                                                                                                                                    Convention factoids
cited the approval of a constitutional      reduce revenue from that source by $35       The third topic was education.          • Number of participants, including          • Associate members represented: 15
amendment to freeze taxes on senior         million to $37 million a year.             Black said she was heartened that the       newspapers, associate members,               (including five colleges and universi-
citizens, and she said she wanted to          Casada commented on illegal im-          governor has made it his top priority.      speakers, guests and staff: 303              ties)
keep the process simple. She said also      migration, saying some think it is a       She said the state needs payoff for the   • Member newspapers represented: 44          • Newspaper with the most attendees:
that she thought it was a necessity to      federal issue but that immigrants are      investment in better test scores and        (22 dailies, 22 non-dailies)                 The Lebanon Democrat, with 19
reduce the sales tax on food. She said      costly to educate, for law enforcement     other elements.                           • TPA district with the most newspa-         • Drive-In Training attendees: 131
Sen. Mae Beavers’ bill would decrease       and health. He said he thought it is         Keith Wilson, Kingsport Times-News,       pers represented: District 6, seven        • Governor’s Banquet attendees: 132
8 - Convention                                                                            The Tennessee Press                                                                                                      APRIL 2007




                                                                      LEGISLATIVE PLANNING SESSION

      New political dynamic exists in legislature, senator says
     BY ELENORA E. EDWARDS
          Managing editor

  When Sen. Jim Kyle was late for a Leg-
islative Planning Session segment, Rep.
Gary Odom quipped, “This is a situation
I find myself in frequently—waiting
for the Senate.” Both are Democratic
leaders.
  Odom noted that he had been in the
legislature 20 years and that sessions are
always full of choices, some easier than
others. He noted that Gov. Phil Bredesen
was planning to add at-risk children and
pre-kindergarten education measures
to the budget.
  He said he thought there would be an                                                                                                  Sen. Jim Kyle, right, talks about legislation. Rep. Gary Odom is with him.
increase in the cigarette tax. He added
that there are at-risk children in every                                                                                                more would require additional tax.          look at the comptroller’s report.
school system and that to help them                                                                                                       Odom said he thought Tennesseans            He said the amendment says a city
would be beneficial to all.                                                                                                              understood the state has one of the low-    may and a county may give relief and
  He said Tennessee’s cigarette tax is                                                                                                  est cigarette taxes. He said few thought    that how it is applied can vary from
one of the lowest in the country but that                                                                                               a cigarette tax increase would pass.        county to county.
the state has one of the highest numbers     Chad Roedemeier of AP hands a microphone to Rep. Gary Odom.                                  Odom said that he thought it was            Someone asked about a ban on smok-
of children beginning to smoke.                                                                                                         important to take a siginifant portion of   ing in the workplace and whether it
  Odom said the House Democratic               On immigration, Odom said the                Kyle continued that the last time there     any increase to benefit rural areas.         and the cigarette tax could pass in the
caucus would release its own agenda,         House Democratic Caucus will propose         was a large initiative, it was under Gov.       Kyle said the “story most difficult        same year.
which would include a funding stream         immigration legislation. He said there       Ned McWherter. He said people on both         to write” was implementation of the           Odom sad the ban is popular, that there
for any initiative.                          was little the state can do since there is   sides of the aisle voted for it but when it   constitutional amendment to give tax        is more public awareness of smoking’s
  He said they would look at funding for     no border patrol, no checkpoints.            came to voting to fund it, only one side      relief to senior citizens. He said it was   impact on health and the cost of health
non-traditional students and see how           After Kyle arrived, he said there was a    of the aisle did. He said he hoped that       very complex.                               care services.
they can help thousands of students who      new political dynamic in the legislature     wouldn’t be true this time.                     Kyle also said he thought the discus-       Kyle said the workplace ban is more
almost have a degree. He mentioned as a      but mostly the same people. He said            Eric Schelzig of AP asked whether           sion would be contentious. He said there    problematic than the tax, and Odom
possibility a program to forgive loans if    the talk should no longer be on health       the cigarette tax and education were          are many questions to be raised if the      agreed.
people go into certain fields, perhaps to     care, but what to do to make it better.      tied together.                                press asks them and they won’t be asked       He also said legislation may be pro-
those who have served in Afghanistan         He said he generally was a supporter           Kyle said the governor had balanced         if it doesn’t. He asked those present to    posed to leverage lottery assets better.
and Iraq.                                    of Bredesen’s proposals.                     the budget with the present tax. To do



         Ramsey says restoring trust is one of his biggest tasks
    BY ELENORA E. EDWARDS                                                                                                                                                             Ramsey was asked about open
          Managing editor                                                                                                                                                           government. He said he wants to see
                                                                                                                                                                                    government be as open as possible but
  State Sen. Ron Ramsey, the first Repub-                                                                                                                                            the law shouldn’t be written so that
lican lieutenant governor in Tennessee                                                                                                                                              people end up breaking the law when
in 140 years, spoke to Tennessee Press                                                                                                                                              they don’t mean to.
Association Feb. 8 in Nashville. He                                                                                                                                                   Another question was on the elimina-
said when he asked his wife, Cindy, if                                                                                                                                              tion of the sales tax on food. He said he
she could ever have imagined he would                                                                                                                                               would like to see the tax rolled back in
become lieutenant governor, she said,                                                                                                                                               increments so that the state can live
“Not in my wildest dreams.”                                                                                                                                                         within its means and replace the money
  Ramsey said he thought expectations                                                                                                                                               through growth.
were not high that he would be elected                                                                                                                                                Another person questioned whether
but that he won 18 to 15, “kind of blowing                                                                                                                                          Ramsey was saying that there would be a
the top off the Capitol.”                                                                                                                                                           tax on cigarettes. He said not necessarily
  He said he intended to remodel his                                                                                                                                                but that the votes “would probably be
new office every 36 years, referring to                                                                                                                                              there” for it.
the length of time former Lt. Gov. John
Wilder used the office.
  “Someone said I should have been           Lt. Gov. Ron Ramsey                                             Tom Overton welcomes the new lieutenant governor.                       NAA has new address
lieutenant governor two years ago,”                                                                                                                                                  The Newspaper Association of
Ramsey said. He said he was “kind of         accountability.                                “I assure you there are very many             Ramsey said he didn’t think one           America has moved, its address now
like having a red shirt year” in which         He noted that people no longer work        good men and women serving and who            should get a driver license or be able      being 4401 Wilson Blvd., Suite 900,
to bulk up.                                  for the same company 35 years and then       are there for the right reasons.”             to register to vote unless he or she is a   Arlington, Va. 22203-1867. The telephone
  He said he knew the eyes of Tennessee      retire, so the state needs to provide          Eric Schelzig, AP, asked Ramsey his         citizen. He said he had come to accept      number is (571) 366-1000, and the fax
would be on the legislature.                 retraining and thus needs to focus on        opinion of the cigarette tax.                 that one can’t get certain things done      number is (571) 366-1195.
  Ramsey said that at the State of the       higher education.                              The lieutenant governor said it was a       without immigrants’ help.                         Truth, consequences
State address, he listened to the gover-       Ramsey said one of the biggest things      “little premature to say the tax would          Bill Williams, The Paris Post-Intel-
nor talk about education. “Obviously,        he can do as the leader of the Senate        be needed or how much.”                       ligencer, asked if he thought illegal         “Any government that claims to be a
each and every one of us knows how           is to restore trust in the institution. “I     Art Powers, Johnson City Press,             aliens should be able to work toward        democracy but does not have a freedom
important it is.” He said some differ-       understand people look at me and say,        asked about driver license certificates        citizenship, and Ramsey said he thought     of information act is lying to its
ent things were mentioned such as            ‘You’re good; the rest are crooks.’          for immigrants.                               that was a federal issue.                   citizen.” Kevin Goldberg, ASNE, 2004
APRIL 2007                                                                 The Tennessee Press                                                                          Convention - 9

                                                                                  RECEPTION




                                                                                 ( A b o v e l e ft ) K a y R o s e ,
                                                                                 Shelbyville Times-Gazette,
                                                                                 talking with Bill Williams, The
                                                                                 Paris Post-Intelligencer, and
                                                                                 William Mitchell, Shelbyville
                                                                                 Times-Gazette, talking with
                                                                                 UT President John Petersen.
                                                                                 (Above right) UT President
                                                                                 John Petersen, left, and Tom
                                                                                 Griscom, Chattanooga Times
                                                                                 Free Press




                                                                                                                        Darrell Richardson, The Oak Ridger, Oak Ridge, left, and Rep. Dennis
Al Cross, Institute for Rural Journalism and Community Issues, Lexington, Ky.,                                          Ferguson, Lenoir City
and Alan Whitt, The Tennessean, Nashville




Hugh and Kay Braddock, Robertson County Times, Springfield                                From left, Sharon Pirtle, Murfreesboro; Harold and Kay Rose, Shelbyville Times-Gazette; and Rep.
                                                                                         Curt Cobb, Shelbyville
10 - Convention                                                                        The Tennessee Press                                                                                       APRIL 2007



                                                                                       WINTER BANQUET

             Governor focuses on environment, conservation
                                                 Wants smokefree workplace, to buy forestland
EDITOR’S NOTE: Phil Bredesen,
having just begun his second
term as Tennessee governor,
spoke for the fifth time at
the annual Tennessee Press
Association Winter Banquet Feb.
8 in Nashville. Henry A. Stokes,
TPA president, introduced
the governor. The text of the
governor’s speech follows.
   Thank you, Henry, for that introduc-
tion. It’s a pleasure to be here tonight,
and please let me start by thanking
Henry, along with Tom Overton, Greg
Sherrill and the rest of the executive
board and staff of the press association
for the opportunity to join you again
this year.
   I’d also like to acknowledge University
of Tennessee President John Petersen
and thank him for the job he’s doing. And
finally, my friends in the legislature who
are with us tonight. As another busy
and productive session gets underway,
I look forward to working with each and
every one of you to make Tennessee
an even better place to live, work and
raise a family.
   For five years now, I have had the
privilege of joining this fine organiza-
tion for your winter meeting. I thank
you for the invitation and for your
years of friendship and counsel. The         Gov. Phil Bredesen speaks on his concern about the air Tennesseans
work you do—both as individual news          breathe.
organizations and in this group as a
whole—has a profound impact on the           160,000 Tennessee children ranging in     which enables students of all age
lives and livelihoods of every Tennes-       age from birth to five years old look      groups to use their local newspaper as
sean. A strong, independent press is         forward to receiving a book each month    a learning tool. It’s a great program for
vital to a healthy democracy, and our        in the mail. TPA has been there from      our children and our communities.
state is the better for it.                  the beginning, and I thank you for your     Three days ago, I stood before the
   I’d also like to offer my personal        participation and your leadership.        General Assembly for a fifth time as
thanks once again for the role the Ten-        Finally, I know the Books From          governor to deliver my State of the State
nessee Press Association has played—         Birth program isn’t the only area in      address. My message Monday night was
and continues to play—in the success         which the TPA—and your individual         about educating our children, the most
of our Books From Birth Foundation           newspapers—are working to improve         fundamental responsibility of govern-
and the Imagination Library program          education in Tennessee. I’m talking       ment. I spoke about our responsibility
it oversees. Today, Books From Birth is      specifically about your involvement in     as adults, about my belief that it’s our
up and running in all 95 counties, and       the Newspaper in Education program,       job to make things better for the next
                                                                                       generation.
                                                                                         I believe it must start with education,
                                                                                       and I laid out a plan that I believe will
                                                                                       allow us to take the next steps toward
                                                                                       a better future for our children and for
                                                                                       our children’s children.
                                                                                         Education is the keystone to achiev-
                                                                                       ing that goal. But there are other
                                                                                       improvements we must make to ensure
                                                                                       our success, improvements in areas
                                                                                       like health care and the economy and
                                                                                       our environment. I’m sure we will have
                                                                                       a wide-ranging discussion after my
                                                                                       presentation, but I’d like to devote my
                                                                                       time during my formal presentation
                                                                                       talking about one of those areas in
                                                                                       particular, our environment. When we
                                                                                       talk about the environment, we often do
                                                                                       so in expansive ways, and I will do so in
                                                                                       a moment. It is also an issue in much
Those at the head table stand as the Tennessee and American flags are                   smaller and more personal ways.
presented. From left areTPA President Henry A. Stokes, Gov. Phil Bredesen,               What can be more fundamental than
TPA Vice President for Non-dailies Pauline Sherrer and, behind Sherrer,                                                            The Army National Guard Recruiting and Retention Battalion presents the
UT President John Petersen.                                                                  SEE GOVERNOR, PAGE 11                 colors as the banquet begins.
APRIL 2007                                                                          The Tennessee Press                                                                              Convention - 11

                                                                                  WINTER BANQUET




TPA President Henry A. Stokes
FROM PAGE 10                              to provide for our families,
                                          without risking our health
breathing and having our children—re- in the process. No one should
ally, all Tennesseans—breathe clean, have to choose between their
healthy air, both outside and inside? personal livelihood and their UT President John Petersen, right, talks as TPA and state dignitaries prepare to enter the banquet room. From left are
Outside, we spend billions to clean that health. All workers have the TPA Treasurer Bill Williams, The Paris Post-Intelligencer; W.R. (Ron) Fryar, American Hometown Publishing, Franklin; TPA
air up. And inside, what can we do more right to breathe clean air.         President Henry A. Stokes, Germantown & Collierville Appeal; Gov. Phil Bredesen; and TPA Vice President for Non-dailies
quickly and effectively than getting the    I don’t need to tell any of you Pauline Sherrer, Crossville Chronicle.
cigarette smoke out of it?                of the dangers of smoking.
  I propose that we pass this year one Last year, former Surgeon General
of the single biggest things we can do to Richard Carmona painted a picture of by ignoring this clear and preventable
improve our health and leave our state just how harmful second-hand smoke danger.
with a healthier environment, a work- can be.                                           A smokefree workplace law, combined
place smoking ban in Tennessee.             According to Dr. Carmona’s report on with my proposal to increase the ciga-
  Last year, we took an important step involuntary exposure to tobacco smoke, rette tax by 40 cents, will be a powerful
with the passage of legislation that nonsmokers exposed to secondhand force in fighting the detrimental effects
banned smoking in all state-owned smoke increase their risk of develop- of smoking, both for the physical health
buildings. It was a good step. Finally, ing heart disease by 25 percent and of of our citizens and for the long-term
schoolchildren visiting their state developing lung cancer by 20 percent.             fiscal health of our state. Some perspec-
Capitol can walk through the halls of       Additionally, among children and tive: Studies have shown that use of
Legislative Plaza without being sur- infants, secondhand smoke is a known tobacco by Tennessee smokers, not even
rounded by clouds of toxic cigarette cause of sudden infant death syndrome, counting the effects from secondhand
smoke. State workers can go about respiratory problems, ear infections smoke, adds up to $2 billion in health
their business without risking their and asthma attacks. If we’re going to care costs every year, including more
health. It was a good step, but it’s not uphold our commitment to Tennessee’s than $600 million in TennCare alone.
nearly enough.                            kids, we need to go all the way. While        Efforts to decrease smoking in Ten-
  Every Tennessean deserves—frankly, we put great resources and energy into nessee have already received strong
every one of us has the right—to go to our kids’ education, safety and health, bipartisan support in the General
work, to earn a paycheck, to eat a meal, it makes no sense to sabotage ourselves Assembly, with folks like Senators Roy
                                                                                      Herron, Diane Black and Bill Ketron
                                                                                      and Rep. Craig Fitzhugh leading the
                                                                                      anti-smoking charge.
                                                                                        Times are changing here in Tennes-
                                                                                      see, as they are elsewhere. Tobacco is no
                                                                                      longer the top crop; in fact it’s struggling
                                                                                      to even be in the top 10. Most tobacco
                                                                                      farmers have moved on to grow other
                                                                                      crops, and in my proposals earlier this Gov. Phil Bredesen, seated, enjoys TPA President Henry A. Stokes’
                                                                                      week, there is yet more help for the remarks.
                                                                                      agriculture community to complete
                                                                                      this transition. It’s time to complete         On a different scale, two years ago I remaining privately-owned forested
                                                                                      the circle and take smoking out of proposed an effort to begin conserving tracts in the Northern Cumberland
                                                                                      the privileged position it has enjoyed the beautiful land that is so much a part region and home to at least 15 species
                                                                                      for years. I hope that not only health of Tennessee’s character and heritage. of migratory birds, and land like the
                                                                                      advocates, but farmers and others, will That effort has been spectacularly suc- Briggs Tract on the Wolf River in West
                                                                                      recognize that this is something that cessful. The Heritage Conservation Tennessee, which is prime territory for
                                                                                      makes sense and support it.                  Trust Fund has helped preserve more deer hunting, bass fishing, bird watch-
W.R. (Ron) Fryar, American Hometown Publishing, Franklin, asks Gov.                     Government has a duty to protect the than 15,000 acres of land across Tennes- ing and canoeing.
Phil Bredesen a question. Bill Williams, The Paris Post-Intelligencer, is at public’s health. A workplace smoking see: Land such as Skinner Mountain
Fryar’s right.                                                                        ban is the right thing to do.                in East Tennessee, one of the largest       SEE GOVERNOR, PAGE 12
12 - Convention                                                                       The Tennessee Press                                                                                                    APRIL 2007




                                                                     BANQUET, DESSERT RECEPTION
                                           GOVERNOR: Talks about environment, conservation
FROM PAGE 11                                 In addition to these projects, I have      This includes the rights to all of Love    ments that allow working lands to          land on this earth, and we must do what
                                           also issued a challenge to those parties   and Bird mountains, almost doubling          continue to produce economic benefits;      it takes to protect it for our children’s
  The Trust Fund has leveraged its         involved in our land conservation ef-      the size of Frozen Head State Natural        conservation easements that provide        children, for all time.
money well, making investments of          forts to come up with some big projects,   Area. This initiative will allow us to       protection without removing lands            Tonight I’ve spoken about two fun-
approximately $10 million alongside        and they have done so. In the spirit of    protect majestic woodlands on the            from the property tax rolls; and in lieu   damental ways we can improve our
organizations such as The Nature Con-      the Heritage Conservation Trust Fund       northern Cumberland Plateau, which           of tax payments made by the state on       environment for the next genera-
servancy, the Wolf River Conservancy       and to forward its mission, our goal is    are some of the most important forests,      properties purchased outright to help      tion—first from what I’d term a “micro”
and the Land Trust for Tennessee to        to leverage the state’s commitment by      mountains, streams and wildlife habi-        further protect the economies of local     perspective, through a new smoke-free
protect lands valued at roughly twice      working with partners and leveraging       tats left in North America. At the core of   communities.                               workplace law. And second, through a
that. In the budget I will present to      other sources of funding. In the capital   this property is the Martha Sundquist          Ultimately, this project will help       more “macro” strategy of protecting
the legislature later this month, I will   budget I will present to the legislature   Wildlife Management Area. This land          protect a natural corridor for wildlife,   and preserving important lands for
request an additional $10 million in       later this month, there is an $82 mil-     was acquired by Gov. (Don) Sundquist,        increase tourism, protect old-growth       the future.
non-recurring funds to continue the        lion bond issue, which combined with       but the state unfortunately did not at       forests and provide opportunities for        Both are equally important, and I’m
momentum created by the Heritage           investments being made by the Nature       the same time acquire the timber rights      public access and recreation for hunt-     here to ask for your help in accomplish-
Conservation Trust Fund.                   Conservancy and Lyme Timber Co., a         to the property, leaving the possibility     ers and fishermen, day hikers and          ing these goals. Everyone in this room
  In a separate transaction through        forestland investor that seeks proper-     that we could find ourselves with tens of     campers.                                   tonight is a leader in his or her com-
an appropriation last year, we also        ties with high conservation value, will    thousands of acres of stumps. This ap-         I’m very aware that this is a larger     munity, and with that leadership comes
acquired 16,000 acres of spectacular       secure for future generations about        propriation includes about $30 million       conservation investment than usual,        the responsibility I spoke of earlier, the
tracts of land, including Laurel Snow      124,000 acres of forest land valued at     to secure control of the timber rights       but the world is changing fast and this    responsibility of leaving our state a bet-
and Virgin Falls, that are especially      nearly $150 million in a contiguous        and thereby protect that property and        is a once-in-a-lifetime opportunity to     ter place than how we found it
beautiful or especially important to       area in Scott, Campbell, Anderson and      its habitat for future generations.          establish a core that we can build upon      I look forward to working with you
our state parks.                           Morgan counties known as the Heart           This project incorporates creative         in the years ahead. God has blessed Ten-   on these important goals. Once again,
                                           of the Cumberlands.                        tools such as working forest ease-           nessee with some of the most beautiful     thank you for having me here tonight.




Mia Rhodarmer and Tommy Millsaps, Monroe County
Advocate & Democrat, Sweetwater

                                                                    From left, Art Powers, Johnson City Press; Ellen Leifeld, The Tennessean,
                                                                    Nashville; and Jay Albrecht, The Covington Leader                                        Anne Whitworth and Chris Mitchell, UT students




                                                                                                                            E l i z a a n d J a ck
(Above) John Cook, Macon County Chronicle, Lafayette, left, and                                                             Blackstone,children
Doug Horne, Republic Newspapers, Knoxville.                                                                                 of Elizabeth and Billy
                                                                                                                            Blackstone, Kennedy
                                                                                                                            Newspapers,
                                                                                                                            Columbia, see
                                                                                                                            Nashville lights from
                                                                                                                            the Pinnacle.


                                                                                  Victor Parkins,The Milan Mirror-
                                                                                  Exchange




                                                                               (Left photo) Ralph Baldwin, The
                                                                               Daily Post-Athenian, Athens, left,
                                                                               and Mike McCloud, MMA Creative,
                                                                               Cookeville. (Right photo) From left,
                                                                               Alan Broyles, Johnson City Press;
                                                                               Frank Trexler and David Goddard,
                                                                               The Daily Times, Maryville
APRIL 2007                                                                               The Tennessee Press                                                                                 Convention - 13

                                                                                        PHIL FULMER VISIT
  Surprise visit
  pleases crowd
    BY ELENORA E. EDWARDS
          Managing editor

  TPAers got a surprise treat the sec-
ond morning of the convention when
University of Tennessee Head Football
Coach Phil Fulmer paid a call.
  Fulmer was in a UT Athletics Club
meeting next door. When that was
discovered, Bruce Hartmann, publisher
of the News Sentinel, Knoxville, asked
him to speak briefly to TPA.
  Convention Chairman Tom Overton            (Above) UT Football Coach Phil
teased TPAers as they waited. Was the        Fulmer talks about his devotion to
special guest to be Dolly Parton? Elvis      UT. (Above right) Fulmer, with News
Presley?                                     Sentinel, Knoxville, Publisher Bruce
  Fulmer exhibited warmth and grace          Hartmann, meets Richard Esposito,
as he talked to conventioneers about         publisher of The Oak Ridger, Oak
the UT football program. “I’m not just       Ridge.
passing through Tennessee,” Fulmer             He related that he hadn’t planned
said, indicating he cared about the state    on going to the Super Bowl because of
and the school and noting that he had        recruiting but that Manning called him
played for UT himself.                       and was excited. Fulmer said he and
  “I’m not looking for my next job,” he      David Cutcliffe and their wives went
also said, adding he was proud of what       down for the game. When Manning
had been accomplished at UT.                 called him later, Fulmer said, he was
  When asked about Peyton Manning,           “darn giddy.”
the UT quarterback-turned-profes-              He said Manning had an excellent
sional who a few days earlier had led        work ethic, was intelligent and “is a
                                                                                                                                                       (Above) Robyn Gentile, TPA, left, and Delila Vasser, AP,
the Indianapolis Colts to a Super Bowl       pretty good football player too.”
                                                                                                                                                       with UT Head Football Coach Phil Fulmer. (Left) Bruce
victory, the coach said he didn’t know         As Fulmer left, he paused for pho-
                                                                                                                                                       Hartmann, publisher of the News Sentinel, Knoxville,
if there had ever been a greater ambas-      tos.
                                                                                                                                                       escorts Fulmer.
sador for UT.


                                                                                        NEWSPAPER NEXT

      API’s Newspaper Next: Spot opportunities, develop ‘game plan’
    BY ELENORA E. EDWARDS
          Managing editor

   “This is not a doom and gloom session.
I get excited when I talk about the future
of newspapers,” Steve Buttry said to
TPAers as he began a session titled
“Newspaper Next.” It took place Feb. 8
at the TPA Press Institute and Winter
Convention.
   The presentation was based on the
report from a $2.5 million American
Press Institute project, “Blueprint for
Transformation.”                                                                                                                                                               Mike Fishman, Citizen Tribune,
   Buttry explained that a first step for                                                                                                                                       Morristown, introduces Buttry.
newspapers, which now operate in a
                                                                                        Tom Overton, Monroe County Advocate & Democrat, Sweetwater, left,
fragmented media world, is to seek
                                                                                        and Buttry
out opportunities, or find jobs to be                         Buttry                                                                                                            alternatives did they use? How well did
done, and then develop potential solu-                                                  ers—identify important, unsatisfied         novation; and that advertiser jobs are      those meet their needs?
tions, by forming innovative business          1. Maximize the core—that is, use        advertiser/business jobs and offer new     fulfilled and those and other elements         3. Advertisers/business: How do you
models and providing services that           jobs-to-be done thinking and create        models that get jobs done better than      measured.                                   make money? What are the things that
others don’t.                                niche jobs-based products suited to        the traditional models did.                  Buttry provided questions that can be     keep you up at night? What do you cur-
   Additional steps are to do an assess-     one’s market.                                4. Create innovative structures and      asked as jobs-to-be-done interviews are     rently use to help you? How would you
ment of the proposed solutions by              2. Build audiences by fulfilling jobs     enablers—build a common “language,”        conducts, such as the following:            describe the “perfect solution?”
testing and making adjustments and,          beyond news—assembling relevant            dedicate resources to innovation, de-        1. To consumers: What are things,           One can download the report from
if necessary, abandoning a solution if       databases, unlocking local collective      velop an innovation process and create     related to availability of local informa-   www.americanpressinstitute.org. In
it is determined not to be workable. And     wisdom and providing platforms for         jobs-to-be-done channels for feedback.     tion, that you have the most trouble        addition, Buttry and Steve Gray, also of
after testing indicating success, launch     formation of communities, as well as         The project provides chart material      trying to do? Why and when do you           the API staff, are available to support
of new projects.                             using building blocks to craft solutions   for senior management, to make sure        seek to do this:                            newspapers that undertake a transfor-
   The project’s view of the most promis-    targeting specific jobs not done.           the core needs are there and understood;     2. Employees: What are some things        mation project. They can be reached at
ing areas for transforming a newspaper         3. Use new models to fulfill jobs        that audiences are built; that enablers,   that customers have asked us to do in       sbuttry@americanpressinstitute.org or
in the current “climate” is as follows:      for both current and new advertis-         or staff members, are involved in in-      the past that we could not do? What         sgray@americanpressinstitute.org.
14 - Convention                                                                         The Tennessee Press                                                                                              APRIL 2007



                                                                                       DRIVE-IN TRAINING
   Heath talks                                        Cultivate sources, plan ahead, Hipps urges
  about latest                                                                                                                   ship by emphasizing
 in postal rules                                                                                                                 the importance of
                                                                                                                                 teamwork. Hipps
                                                                                                                                 said it’s important
    BY ELENORA E. EDWARDS                                                                                                        to create an atmo-
          Managing editor                                                                                                        sphere of teamwork
                                                                                                                                 in your newsroom
  Max M. Heath, an expert on U.S. Postal                                                                                         and recommended
Service (USPS) rules and regulations                                                                                             several ways to do
                                                                                                                                 so, such as having         Stewart
on periodicals, led two sessions during
Drive-In Training Feb. 9 in Nashville.                                                                                           brown-bag lunches, celebrating birth-
  Both sessions were well attended, with                                                                                         days and decorating the office over the
the audience including four people from                                                                                          holidays.
                                            From left, Alex Miller, William Bowers and Skyler Swisher, The Daily                   Hipps then talked briefly about how
the USPS.                                   Herald, Columbia
  Heath is a vice president for circula-                                                                                         she felt a newsroom should be run. She
tion/postal/acquisitions of Landmark                                                                                             said employees should be allowed to talk
                                                           Part one                    guidance for people recently promoted
Community Newspapers, Shelbyville,                                                                                               freely among themselves so they can
                                                                                       to editor roles.                          blow off steam. Hipps also said this can
Ky., and longtime chairman of the                     BY ALEX LOWE                       Mary Beth Davis with the Governor’s
Postal Committee of the Newspaper                                                                                                produce a creative atmosphere where                        Hipps
                                                     School of Journalism              Books From Birth Foundation said
Association of America (NNA).                                                                                                    everybody helps to develop a story. She
                                                     and Electronic Media              Hipps’ presentation would significantly
  Heath has represented NNA in talks                                                                                             then talked about how conflict in the       memo,” so you’ll know what is expected
                                                         UT, Knoxville                 help her improve her skills on the job.
with postal officials for years and often                                                                                         newsroom should be resolved. Hipps         of you. Hipps also said not to be afraid
                                                                                         “I really liked her information on      said when fights break out, editors         of hiring someone smarter than you,
has, with other newspaper people, been        “You don’t manage people; you man-       management and leadership skills as
successful in fending off or reducing                                                                                            need to act as mediators and make their    because they can only make you better
                                            age things. You lead people.”              well as the listening techniques she
proposed postal hikes. (See Page 1 of the                                                                                        employees solve their problems face to     at your job.
                                              That’s a quote by Admiral Grace          provided,” Davis said.
main section of The Tennessee Press.)                                                                                            face. She then stressed the importance       In an interview after the session,
                                            Hooper with which Managing Editor
  Heath’s articles on various postal                                                                 Part two                    of disciplining people behind closed       Hipps said she hoped everybody could
                                            Amelia Hipps of The Lebanon Dec-
matters relating to newspapers are                                                                                               doors. Hipps said if you don’t do this,    take something away from the Drive-in
                                            mocrat began her presentation Feb. 9
carried in NNA’s monthly Publishers’                                                        BY MATTHEW STEWART                   you’ll kill your newsroom’s morale and     Training. For instance, she said she
                                            at the TPA Press Institute and Winter
Auxiliary, and they often are reprinted                                                        School of Journalism              probably lose an employee.                 hoped journalists who weren’t inter-
                                            Convention in Nashville.
in The Tennessee Press.                                                                        and Electronic Media                Hipps ended the session by talking       ested in management positions might
                                              The title of Hipps’ workshop was
  Postal updates can be found on www.                                                              UT, Knoxville                 about how a good editor can influence       learn organizational and interpersonal
                                            “Newspaper Leadership.” She talked
nna.org.                                                                                                                         not only those underneath him or her,      tips. Hipps said she especially wanted
                                            about the roles and responsibilities of
  One can reach Heath at (502) 633-4334                                                  Amelia Hipps, the managing editor       but those over him or her as well. One     people to understand the importance of
                                            journalists, the roles of newsroom lead-
or maxheath@lcni.com.                                                                  for The Lebanon Democrat, resumed         of the ways she recommended was            cultivating sources, being honest with
                                            ers and provided team-building tips.
                                                                                       her discussion on newspaper leader-       asking an employer for a “mission          editors and planning ahead.
                                              Based on her experience, she provided




Max Heath with the famous USPS tub                             William Mitchell, Shelbyville Times-             Patsy Washer, U.S. Postal          Angel Gresham, Main Street Media, Lebanon, and Teresa
                                                               Gazette                                          Service, Nashville                 Gentry, The Standard Banner, Jefferson City




Jim Mudd, left, and Clyde Prosser, U.S. Postal Service, Nashville                                     Max Heath and Beth Thompson, The Courier, Savannah                    Dennis Wiley, U.S. Postal Service,
                                                                                                                                                                            Nashville
APRIL 2007                                                                             The Tennessee Press                                                                                   Convention - 15

                                                                                      DRIVE-IN TRAINING

               Flanagan explains how to obtain and use public records
        BY CHRIS MITCHELL
         School of Journalism
         and Electronic Media
             UT, Knoxville

  Journalists use
public records daily
to get new ideas.
But obtaining most
records is difficult
because different
agencies will do
their best to prevent
the records from be-
ing seen.                  Mitchell
  At the “Public Records and Resources”                                                       Marc Perrusquia, The Commercial Appeal, Memphis, left, and Brad
session, the discussion centered on                                                           Schrade, The Tennessean, Nashville                                              Frank Trexler, The Daily Times,
how to obtain and use public records                                                                                                                                          Maryville
correctly.
  The session was conducted by Kent
Flanagan of Middle Tennessee State        Kent Flanagan
University, Murfreesboro; Marc Per-
rusquia of The Commercial Appeal,         window into how an agency works and         people you work with to obtain records.
Memphis; and Brad Schrade of The          how they deal with the public.”             Smaller towns are tougher to obtain
Tennessean, Nashville.                      Perrusquia described some of the          public records.”
  Schrade said he has found public        problems he comes across. He said a           Schrade encourages being a member
records important. He said that records   lot of the agencies they deal with in       of Investigative Reporters and Editors
have some nugget of information he        Memphis stonewall them. “City Hall          (www.ire.org), an organization dedi-
has found useful. “Police reports are     in Memphis requires all requests go         cated to investigative journalism.
vital.”                                   through the city attorney’s office.”           Both Schrade and Perrusquia en-
  Schrade also mentioned how im-            Brian Mosely, Shelbyville Times-Ga-       courage reading the Media Guide to
portant it is to get whatever records     zette staff writer, thought the session     Tennessee’s Legal System, which can be
you can. Some records can open unex-      went well and thought it was interesting    found on the Tennessee Supreme Court
pected doors. He said when covering       to see that other newspapers run into the   site, (www.tsc.state.tn.us/geninfo/Pub-
businesses, “get rosters, latest agency   same problems as smaller ones.              lications/store/MediaGuidetoTNLe-
yearbook with pictures. Records are a       Mosely said, “Keep a rapport with         galSystem.pdf).                             Shelly Carr, left, and Jean Henderson, Citizen Tribune, Morristown



               Five trends are for the better, say McCloud and Kopp
        BY CHRIS MITCHELL                 are five future trends and they are for
         School of Journalism             the better in their session “Podcasts,
         and Electronic Media             Videocasts and Blogs.”
             UT, Knoxville                  The first trend is “You will not sell
                                          your own Web banners.” It will be an
  The future of on-                       automated system and Google does it.
line journalism is                          McCloud said that “as opposed to
changing, and there                       subscribers, you are looking for im-
is nothing we can                         pressions.”
do about it, like it                        Second, “You will make more money
or not.                                   via online subscribers.” There will be
  However, Mike                           no need for a printing press, circulation
McCloud and Mike                          department or delivery mechanisms.
Kopp of MMA Cre-                          There will be less overhead.
ative, a Cookeville- Mitchell               Third, “You will know more about
based company, propose that there         your subscribers or else.” This involves
                                                                                      (Left photo) Frank Trexler, The Daily Times, Maryville, left, and Alan Broyles, Johnson City Press. (Right photo)
                                                                                      Owen Driskill, The Greeneville Sun, and Mary Beth Davis, Books From Birth Foundation, Nashville

                                                                                      getting their demographic informa-          and videocasting are important to           as citizen journalism, it is okay. An
                                                                                      tion.                                       small community newspapers. “More           administrator must look out for libel
                                                                                        McCloud mentioned that an easy            interactive tools means more traffic         and legal issues prior to posting. If
                                                                                      way to get this information is to tell      which means more buying.”                   citizens try to dispute facts, do not post
                                                                                      your subscribers if they want to keep         The success of Youtube shows that         their items. Youtube is a good example
                                                                                      getting items for free, such as journals,   eyeballs and traffic matter.                 of citizen journalism.
                                                                                      go to your company’s Web site and fill         Finally, “You’ve got to embrace citizen     (www.mmacreative.com/index.
                                                                                      out a form.                                 journalism.” As long as it is identified     php?flash=1)
                                                                                        The fourth trend is “You will integrate
                                                                                      and learn how to mediate.” Allowing
                                                                                      citizens to make posts on a Web site                          Have a job opening?
                                                                                      will have to be approved by an admin-
                                                                                      istrator first.                                Post your open positions and review resumes in
                Kopp                                     McCloud                        McCloud believes that podcasting
                                                                                                                                      the employment area of www.tnpress.com.
16 - Convention                                                                           The Tennessee Press                                                                                                     APRIL 2007




                                                                                         DRIVE-IN TRAINING

    Lightroom and Aperture meant for professional photographers
       BY ANNE WHITWORTH                                                                                                              Ambiguous:                                  cartooning. I thought it was neat to have
         School of Journalism                                                                                                         “I like a program where you can know        a program that just does photo adjust-
         and Electronic Media                                                                                                       nothing about it and still find your way       ments instead of the odds and ends.
             UT, Knoxville                                                                                                          around. I think that’s useful.”               I have a lot of photographer friends,
                                                                                                                                      Price: He said for Aperture it is $300      so I’ll take this back to them.”—Beth
  Adobe and Apple                                                                                                                   or so. For Lightroom, the prices start        Cravens, with the Weakley County
recently released                                                                                                                   at $200 for those who download the            Press, Martin.
products targeted                                                                                                                   Beta version.                                   Heller described the programs as
at p ro f e s s i o n a l                                                                                                             The two programs have similar set-ups       similar and very useful for manag-
photographers, ac-                                                                                                                  but different looks in that Aperture is       ing and editing photographs but said
cording to a lecture                                                                                                                gray and white and Lightroom is black         journalists working in the newspaper
Feb. 9 at the TPA                                                                                                                   and gray.                                     business have limited use for them. The
Press Institute and                                                                                                                   Of the two programs, Heller has heard       amount of editing work the programs
Winter Convention                                                                                                                   that the printing capabilities are better     help with is large, and Heller cited
in Nashville.              Whitworth                                                                                                in Lightroom.                                 such editing work as impractical for
  Rob Heller, a pro-                                                                                                                  “We’re seeing the old PageMaker ver-        photojournalists.
fessor at the University of Tennessee,                                                                                              sus Quark kind of battle,” Heller said,
spoke about the two newest programs                                                                                                 in reference to the fact that Aperture is
in digital asset management, Adobe’s                                                                                                only available for those with Macintosh
                                                                                                                                                                                             Like a hammer
Photoshop Lightroom and Apple’s                                                                                                     computers, while Adobe is available on         “Prior restraints fall on speech with a
Aperture, to a group of journalists at                                                                                              any computer.                                brutality and a finality all their own...
the convention.                                                                                                                       From the audience:                         A criminal statute chills. The prior
  Heller said the two companies are us-                                                                                               “I thought it was pretty cool. I don’t     restraint freezes.”
ing these programs to court professional                                                                                            do a lot of photography. I do graphic                              Alexander Bickel
photographers. The programs are a step                                                                                              design, advertising and some editorial                            Legal scholar, 1971
above Adobe’s Photoshop or Apple’s
iPhoto because they don’t include
unnecessary extras. “We don’t need
all of those extras as photographers,”




                                                                                                                                               PUBLIC
Heller said.
  Both programs are what he called           Rob Heller
“non-destructive programs” in that
any image edited inside the program          He related this to “the old PageMaker       taken within a minute of each other, or
is saved in its original form and its        versus Quark kind of battle.”               30 seconds, or whatever.
edited form. Nothing ever happens to           Heller was skeptical about the useful-      Using the light table feature, you can




                                                                                                                                               NOTICE
the original image.                          ness of the programs for photojournal-      pull multiple pictures onto a working
  Both programs also have a light table      ists. He said he wasn’t sure how much       surface. This enables you to make-
feature, where multiple images may be        a newspaper could ethically use the         changes to several pictures at once,
pulled onto the screen and edited at once.   programs. Instead, the programs are         as well make layout arrangements.
This is especially useful when creating      more useful for individuals wanting a       Also, like a traditional light table, it
photo layouts.                               more effective way of filing and editing     has a loupe tool that allows you to
  Heller also said the programs were         their photographs.                          magnify pictures on the screen the way
useable even without thorough knowl-           Heller’s lecture was received enthu-      a photographer would with a picture                            If it’s not in the newspaper,
edge of all the features.                    siastically by the audience.                on a light table. You can even use it on
  “I like a program where you can              Beth Cravens, a graphic designer and      thumbnail images.                                                   how will you know?
know nothing about it and still find          editorial cartoonist with the Weakley         You also don’t have to save things.
your way around. I think that’s useful,”     County Press in Martin, said, “I thought    They are automatically saved. It gives                                                   Zoning changes in your
Heller said.                                 it was neat to have a program that          you the option of saving pictures                                                        neighborhood. A proposal to
  Heller did mention that both programs      just does photo adjustments instead         outside the program. What it saved                                                       increase your property taxes.
require powerful computers. He said          of the odds and ends. I have a lot of       in the program is the original. He did
the original images, called previews,        photographer friends, so I’ll take this     advise that the previews would be re-                                                    Information on how public
are automatically saved as very large        back to them.”                              ally high-quality, so users should set                                                   officials are spending your
files. Unless the user changes these            Advantages:                               their preferences to a lesser quality so                                                 tax dollars. These are just a
preferences, the programs could slow           “They are what we call non-destruc-       that it doesn’t take up all the space on                                                 few of the topics — topics
down the computer.                           tive programs. … You are not doing          a hard drive.
  Heller also said that while the editing    anything to the original image. That          It’s made especially for photogra-                                                     that affect your family and
capabilities of the programs are vast,       has been locked away, stored in a vault     phers. “Apple has done a good job                   your community — local government officials are required to publish
they do not yet include the ability to       somewhere. That’s where the non-de-         of sort of courting to professional                 in the local newspaper.
remove dust spots and other similar          structive part comes in. … It’s really      photographers.”
imperfections from pictures. To do           just like having the original negative        It doesn’t have all those unneces-
these kinds of edits, Photoshop is still     —nothing ever happens to the original       sary extras that Photoshop has. It’s                Your local newspaper fulfills an essential role in serving your right to
necessary.                                   negative. That’s the equivalent here.”      designed specifically for photographers              know. After all, it shouldn’t be your responsibility to know how to
  Both programs have a variety of key-         If you’re shooting raw files, which        and includes more of what they need.                look ... where to look ... when to look ... and even what to look for in
board shortcuts to aid the user in more      means that your camera collects so          “We don’t need all of those extras as               order to be informed about public information. It is the government’s
quickly pulling up tools, but Heller said    much data that you can change things        photographers.”
the shortcuts don’t make sense logically.    (like the f-stop) on the computer as if       Disadvantages:                                    responsibility to notify you of public information, and your local
Heller said the user can’t undo shortcuts    you did it while you were taking the          “They both need powerful comput-                  newspaper is the most accessible place to find it.
logically, either. Instead of being able     pictures, then you can do a lot in these    ers.”
to reverse a command with the same           programs. You don’t have to move to           “You can’t, at least not yet, get rid
command, it is sometimes a completely        an outside program for anything. This       of dust spots,” etc. You have to go into
different keyboard command.                  information is stored in a metadata         Photoshop to fix that.
  When comparing the two programs,           section.                                      Throughout the entire lecture,
Heller said that Aperture is only avail-       You can stack (group) photos. You can     Heller continually mentioned that the
able on Macintosh computers, while           also do an auto-stack by time. So you can   keyboard shortcuts don’t make sense                               PUBLIC NOTICES IN NEWSPAPERS.
Lightroom is available for Macs and PCs.     set the program to group all the pictures   logically (not common sense).                                Where public information is accessible to the public.
APRIL 2007                                                                                 The Tennessee Press                                                                                      Convention - 17

                                                                                          DRIVE-IN TRAINING

              Economic reporting role includes effecting change
       BY ANNE WHITWORTH
         School of Journalism
         and Electronic Media
             UT, Knoxville

  Economic report-
ing is more than
reporting on the
business life in a
community, lectur-
ers Al Cross, of the
Institute for Rural
Jour nalism and
Community Issues
at the University of      Whitworth
Kentucky, Lexing-                             Amy Nolan
ton, and Amy Nolan, of the Greater                                                        Al Cross                                                          From left, interns Bobbie Maynard and Heather Stitt,
Knoxville Business Journal, said at                                                                                                                         Cumberland Business Journal, Cookeville, and Amanda
the TPA Press Institute and Winter                                                                                                                          Russell, MMA Creative, Cookeville
“Convention Economics and Business              Even if reporters are unable to           what lands are officially available in a
Reporting” session.                           make editorial-type commentary on           community and thus dispel rumors that
  Instead, the two speakers emphasized        economic issues, Cross said they should     land might or might not be available for    utility company and ask if the business          “When you work on the local level, it’s
that economic reporters have larger           still be in the practice of encouraging     an industrial building.                     has paid its light bill. In most cases, this   hard to get the information (you need).
responsibilities than just covering busi-     entrepreneurship and helping build up         She also said information about           information will be a public record.           That was very informative. … We get so
ness in a community. Among these are          community assets with their articles.       banks in the community is on the Web.          In cases where it is not, there may         local-focused, we don’t even think about
covering any changes in the economic            Cross and Nolan emphasized an             Through this, reporters can find the         still be ways to get the information.          using national sources,” said Evan Mc-
strategies being used by community            economic reporter’s role as one of a        status of wealth in a community and         For example, Nolan said the Knoxville          Morris, a staff writer for The Lebanon
leaders and reporting the status of job       truth-teller. “It’s the responsibility of   information on housing permits and          Utilities Board is private, but since the      Democrat in Wilson County.
recruitment and retention. Cross even         journalists to not let rumors rule the      bankruptcy. Cross injected that the com-    membership is appointed by the mayor,            The session ran more like a class
said the role of an economic reporter         roost,” Cross said.                         munity has a right to know both who         it is arguable to say that utility informa-    discussion than a formal lecture, with
is to effect economic changes within            Nolan listed numerous Web sites that      owns what and who owes what, because        tion is a matter of public record.             members of the audience raising their
the community.                                aid reporters in gaining a full scope       it affects the local economy.                  The audience received the informa-          hands to contribute or offering ques-
  “If the stats are changing, then you        of information for their articles. She        Nolan said a simple way to find out if     tion positively, sometimes breaking in         tions and comments regarding their
need to be covering that, and you also        said reporters can find information on       any business is in trouble is to call the   with their own suggestions.                    experiences in economic reporting.
need to be commenting on it.”


                           Some revenue ideas will work in any market
        BY CHRIS MITCHELL
         School of Journalism
         and Electronic Media
             UT, Knoxville

  For businesses to
operate, they must
generate revenue.
There are many
ideas on how to
generate income,
and different ideas
work for different
markets.
  There are a few            Mitchell                                                                                                                                                TPA President Henry A. Stokes,
ideas that will work                                                                                                                  Derby Jones, Main Street Media,                Germantown & Collierville Appeal
in any market, depending on the time                                                                                                  Lebanon
frame in which they are used.                                                                                                         ementary school children designed the          crat said the session was very good. “I
  Jerry Lyles, vice president of pub-                                                                                                 Christmas ads. There were also letters         am going to take back some of these
lisher relations, Publishing Group of         Jerry Lyles, left, and Stephen Dorris, Publishing Group of America,                     to Santa as editorial columns. Of 100          ideas and implement them. I really like
America (www.pubgroupofamerica.               Franklin                                                                                ads designed, 97 were bought. Most of          the kids doing greetings.” He also said
com), was on hand for the “Revenue-                                                                                                   the advertisers said thanks for doing          he likes the monthly business journals,
Generating Ideas for Newspapers”                As for how often these ideas should       want,” Lyles said. “Choose an activ-        something different.                           which can really generate revenue.
session. He was quick to point out that       be implemented, Lyles said to judge         ity appropriate for your area, such as        Roger Wells of The Lebanon Demo-
his company’s name is publisher, not          frequency on your own. He also said         golf, tennis, car shows, outdoors or
public relations.                             to think outside your market. “People       running.”
  He went on to discuss ideas for rev-        can come into yours; might as well do         He also said the “industry needs to
enue, such as wedding guides, tourist
publications, coupon guides and fact
books.
                                              it yourself.”
                                                As for other ideas, annual or monthly
                                              business publications highlighting
                                                                                          share good products and good prices.” If
                                                                                          you get a good price from an advertiser
                                                                                          or received good service, let another
                                                                                                                                                    A SPECIAL THANKS
  Lyles said fact books are best to do each   different companies work. Implement         company know. The industry needs to          to Bonnie Hufford, journalism instructor at UT, Knoxville, for
year. “It is a prime time to go out and       subscriber-based publications that are      work together to get the best out of it.       supervising the coverage of Drive-in Training by her jour-
get advertisers.” He has found college        more feature-oriented such as restau-         Lyles also mentioned toying around
kids using fact books to inquire about        rant reviews.                               with out-of-the-box ideas. He talked          nalism students. And thanks to those students, Alex Lowe,
an unfamiliar area.                             “Special sections are what readers        about how in one market, local el-              Chris Mitchell, Matthew Stewart and Anne Whitworth.
18 - Convention                                                                          The Tennessee Press                                                                                                   APRIL 2007




                                                                                        DRIVE-IN TRAINING

                If you must run an out-of-focus photo, run it small
       BY ANNE WHITWORTH
         School of Journalism
         and Electronic Media
             UT, Knoxville

  Attendees of Ray
Wong’s “Design Cri-
tique” session at the
TPA Press Institute
and Winter Conven-
tion in Nashville
were given a chance
to see newspapers
from around the
state side by side         Whitworth
and hear advice on
how to make their own newspapers
better.                                                                                                                             Darrell Richardson, left, and Scott Fraker, The Oak Ridger, Oak Ridge
  The newspapers used in the critique
were submitted by attendees.                                                                                                        subheads and alternative headline            reader. This involves strong headline
  Wong, a professor in the College of                                                                                               styles. He gave an example of a page         writing, where you adhere to the rules.
Mass Communication at Middle Ten-                                                                                                   that had three very similar headlines        For example, don’t separate a preposi-
nessee State University, Murfreesboro,                                                                                              and an eight-deck headline. Both of          tion from its object over two lines.
emphasized picture use as a major                                                                                                   these are bad, he said.                        •He said the more important elements
design issue. He said poor reproduction                                                                                               Poor content/display of images: Wong       on the page should shift left.
of pictures is inexcusable. “You should                                                                                             said the reader wants to start looking         •If you use a three-deck head, the
not have bad printing today, with what                                                                                              somewhere where there’s a picture            longest line should be the second line
is out there,” he said.                                                                                                             package of a headline with multiple          if at all possible.
  Wong said a common problem he                                                                                                     levels.                                        •Don’t use pictures that are all the
sees in picture use is the tendency to                                                                                                Poor use of spot color: Don’t use color    same thing or all the same size. Also, if
run bad pictures too large. He said an                                                                                              for the sake of color. It adds to printing   the words are more important than the
out-of-focus picture should be used only     Ray Wong                                                                               costs and detracts from content.             image, use mugs. It will save space.
if necessary, and if used, it should be                                                                                               He then went through a lot of newspa-        •Consistency in pictures: When using
sized to make it look best.                                                                                                         pers that had been sent in for critique.     a row of mugs, you need to make the
  A point of contention with the audi-                                                                                              Of the things he mentioned:                  heads the same size. Also, don’t run
ence members was Wong’s continued in-                                                                                                 •He likes a lot of white space. “A lot     mug shots huge.
sistence that important elements should                                                                                             of papers today are afraid to use white        •Wong said to place pictures first, then
always shift to the left-hand side of each                                                                                          space.” He said you can use too much         put in the story. “You place the pictures
page, especially below the fold.                                                                                                    white space, but it’s good to use it.        first. You always put the pictures in
  Wong called Americans “creatures                                                                                                    •He called Americans “creatures of         first.”
of habit,” saying that the tendency to                                                                                              habit.”                                        •He said, “The more columns you have,
read from top to bottom and left to right                                                                                             “We read from top to bottom, left to       the more flexible your design will be.”
creates a “Z” pattern. He said design-                                                                                              right.” This creates a Z pattern. To work      •Wong said that pictures should be
ers should work with this pattern and                                                                                               with this pattern, he said to put a visual   cropped to create impact. “Go to the
include an entry point at the bottom left                                                                                           element on the bottom left side to create    meat of the action is what I’m getting
of each page when possible.                                                                                                         an entry point.                              at here.”
  Wong showed several examples of                                                                                                     •Entry points are important. If you
papers that used pictures as entry points
on the bottom right-hand side of the
                                                                                                                                    have separated a headline from the story
                                                                                                                                    with an image, a drop-cap is a good way
                                                                                                                                                                                   New calendar events
front page and said the pictures should                                                                                             to create an entry point.                      Those attending the TPA Board of
have been on the left-hand side. He also                                                                                              •Mug shots should always be in the         Directors meeting at the Press Institute
showed examples of papers that used a                                                                                               second column of a story, on the left        and Winter Convention in February in
five-day weather forecast graphic in the                                                                                             side of the column. He said it will draw     Nashville were reminded of the follow-
bottom right corner and said the graphic                                                                                            the reader from the end of the headline      ing events:
should have been placed on the left.                                                                                                to the beginning of the story without          138th Annual Summer Convention,
  Members of the audience defended the                                                                                              straining the reader.                        June 28 and 29, Memphis
                                             Ronda Newberry, left, and Lawanda Fralix, Marshall County Tribune,
choice of placing a dominant element in                                                                                               •Do not put pictures behind text if it       Fall Board Meeting and Hall of Fame
                                             Lewisburg
the bottom corner, saying that it leads                                                                                             will create confusion.                       Induction, Nov. 16-17, Knoxville
the reader to the next page. But Wong        ments in his class, he’s always looking    content and display of pictures and           •Do not print a bad picture (like as         Press Institute and Winter Convention
said that designers should use the Z         for five things. He says that these five     poor use of spot color.                     one out of focus) large. Smaller size is     2008, TBA, Nashville
pattern and use a dominant image in          things are all you have to do to have a      Reproduction: “You should not             better if the quality of the picture will      139th Annual Summer Convention
the opposite corner. Readers will always     nicely designed newspaper. He said you     have bad printing today, with what is       be better that way.                          2008, TBA, Johnson City
look to a picture or graphic first, Wong      need good photography (“This is what       out there.” You need to provide good          •The five-day weather forecast should         141st Annual Summer Convention
said, and designers should make sure         captures attention. Readers love photo-    pictures.                                   go in the bottom-left corner, not the bot-   and Tri-State Convention 2010, TBA,
readers are looking at the information       graphs.”), strong headlines that aren’t      Placement of impact images: The           tom-right, as most papers do it.             Tunica, Miss.
on the bottom of the page.                   too wordy, a dominant package (could       dominant image on the front page needs        •When running briefs down the side
  Wong also encouraged designers to          be a centerpiece story or a photograph),   to go above the fold. Other pictures,       of the front page, Wong suggested the                   Smorgasbord
make use of white space.                     consistent spacing (“One of the biggest    especially those below the fold, need to    right-hand side of the page. He said
  “A lot of papers today are afraid to use   problems I see in today’s newspapers is    be smaller. Also, he said that pictures     that it’s harder to design the rest of the     “Some news ought to be upsetting.
white space,” he said.                       there’s not consistent spacing.”), and     of people need to include faces.            page if you do that, but it will lock the    Some news ought to intellectually
  Wong admitted that there is such a         simplicity (less is more).                   Headline use: “We’re used to these        designer into a more consistent design       upend you and, if possible, make you
thing as too much white space, but he          He also talked about common flaws         headlines that we write that are one-       strategy.                                    uncomfortable. This is a journalist’s
said it is a must for having a clean page    made in newspaper design. He listed        liners. … What are these headlines            •He said, “Newspaper readers are a         sacred duty.”
that doesn’t look too busy.                  poor reproduction, poor placement of       supposed to do? They’re supposed to         dying breed.” He said that one way to          Richard Cohen, The Washington
  He said that when he grades assign-        impact images, poor headlines, poor        attract attention.” He said to use decks,   get them back is to attract the casual       Post, 2004
APRIL 2007                                                                           The Tennessee Press                                                                                 Convention - 19


                                                                                   DRIVE-IN TRAINING

                 Hollow reviews major points of libel and privacy
      BY MATTHEW STEWART
         School of Journalism
         and Electronic Media
             UT, Knoxville

  Richard Hollow’s
“Legal Issues: Libel
and Privacy” ses-
sion was an interest-
ing and informative
refresher course
delivered by one
of America’s best
lawyers.
  Hollow started by          Stewart
explaining the history of these two
areas of the law. He said defamation and
invasion of privacy are “restrictions on
speech.” He said the framers of the U.S.
Constitution worried about two things:
licensing and censorship, which are
forms of prior restraint. He said the
framers sought to forbid governmental
prior restraint, which they considered     Sonya Thompson, The Portland Leader, and another attendee listen to
to be an impermissible restriction on      Hollow.
freedom of speech.                           He mentioned two defenses against privilege comes out of a “need-to-know”
  Hollow then talked about what defa-      defamation lawsuits. The first defense is relationship, such as that of a boss and
mation is, noting that libel is printed    truth. The second defense is privileges, an employee.
                                                                                                                               Rick ºHollow
defamation and slander is spoken. He       of which there are three categories, con-  Hollow then discussed invasion of
further broke it down by talking about     stitutional, qualified and conditional. privacy. He defined it as the violation of    today.” The fourth category is intrusion,   year after the first date of publication
defamatory per se and per quod. He         He said the constitutional privilege is someone’s right to be left alone. Hollow    which Hollow said is closely akin to a      in the plaintiff ’s county of residence.
said per se defamation is defamatory       a result of the Times v. Sullivan case, mentioned four categories of invasion       Fourth Amendment violation.                 He noted that defamation lawsuits
on its face. Examples would be words       and the Supreme Court has the right of privacy. The first category is appro-           He ended his presentation by talking      are non-actionable after one’s death,
like quack and hypocrite. Hollow said      to decide what is or isn’t a constitu- priation, or taking someone’s image for      about the limitations on defamation         because the courts consider defamation
something has to be added to a pro quod    tional privilege. Hollow said qualified profit. Second is the publication of pri-     lawsuits. Hollow pointed out that           to be so uniquely personal.
statement to make it defamatory, such      privilege comes from reporting on vate facts about someone that would be            lawsuits are only actionable for one
as saying a woman is a “black widow”       matters of privilege and deals with highly offensive to the average person.
and all of her husbands were heavily       the free exchange of information that The third category is false light. He said
insured when they died.                    happens in court. He said conditional it is “the greatest threat to journalists


                                           DRIVE-IN TRAINING



                                                                                                                                                             138th Annual

                                                                                                                                       Summer Convention
                                                                                                                                               June 28-29, 2007
                                                                                                                                                 The Peabody Hotel
                                                                                                                                                                Memphis


Melissa Spradlin, educational services manager                 of newspapers can have some type of program. Both
at The Tennessean, Nashville, left, and Lu Shep                show notebooks containing materials to guide in the
Baldwin, educational services director for Jones               managing of NIE programs. These and others can be
Media, Greeneville, share the basics of setting up             downloaded free from the Newspaper Association of
a Newspaper in Education program at a breakfast                America Foundation Web site, www.naafoundation.
meeting Feb. 9 at the Press Institute and Winter               org. Such programs foster literacy in the community
Convention. Their presentation noted that all sizes            and secure readers for newspapers.
20 - Convention                                                                The Tennessee Press                                                  APRIL 2007




                 FRIDAY LUNCHEON




                                                                               (Above) Richard Stevens, editor of The Leaf-Chronicle,
                                                                               Clarksville, checks out the day’s news, as does (right)
                                                                               Kevin Burcham, publisher ofThe News-Herald, Lenoir City.
                                                                               (Below) Lucy Carter, publisher, and Terry Anderson, editor,
                                                                               The Elk Valley Times, Fayetteville. (Lower right) Stephanie
Frank Gibson, executive director of the Tennessee Coalition for Open           Sturgis, Weakley County Press, Martin, in training.
Government, entertained TPAers Feb. 9 with tales of his adventures as a
reporter and editor. He retired in 2005 as political editor ofTheTennessean,
                                                                    ”
Nashville. Drawing on his “blessed 40-year career in journalism, Gibson
kept people laughing. He related how he lost his beard at a Society of
Professional Journalists meeting and how Al Gore, who later became vice
president of the United States, wrote a Christmas parade story while the
two worked together at The Tennessean.




(Above) Arthur Melton, right, accepts fromTPA President Henry A. Stokes a
plaque denoting his 50 years’ attendance at the Press Institute and Winter
Convention. Melton has been with the Union City Daily Messenger since
1951. (Below) Melton with the third generation of Critchlows with whom
he has worked, Scott, left, and David. Melton joked that he didn’t intend
to train the fourth generation.

                                                                                                                                             ROBYN GENTILE | TPA




                                                                               (Above) W.R. (Ron) Fryar, American
                                                                               Hometown Publishing, Franklin,
                                                                               president of the TPA Foundation,
                                                                               speaks at the Friday luncheon.
                                                                               (Above right) Dale Gentry, The
                                                                               Standard Banner, Jefferson City,
                                                                               and Darrell Richardson, The Oak
                                                                               Ridger, Oak Ridge, talk. (Right)
                                                                               Kevin Slimp, TPS technology
                                                                               director, begins a presentation on
                                                                               InDesign.

				
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