Tina Phillips is a forward looking, results-driven and achievement oriented Sales / Marketing Executive with demonstrated success at incorporating marketing strategies to enhance sales plans and achieve revenue goals. She is a strategically focused leader with motivational management style and excellent people development skills.
TINA PHILLIPS Springfield, Missouri 65804 417.880.8044 ● firstname.lastname@example.org SALES / MARKETING Forward looking, results-driven and achievement oriented Sales/Marketing Executive with demonstrated success at incorporating marketing strategies to enhance sales plans and achieve revenue goals. Strategically focused leader with motivational management style and excellent people development skills. Excellent verbal and written communication skills - proficient at coordinating project activities with personnel at all levels. Organized and logical - adept at prioritizing and managing multiple tasks within a challenging and demanding environment. Strategic Planning ● Business Development ● Account / Territory Management ● Sales Cycle Management Trade Show Development / Management ● Event Planning ● Presentations ● Restructuring Policy Development ● Process Improvement ● Budgeting ● Expense Control ● Product Marketing Branding ● Customer Service ● Client / Public Relations ● Recruiting ● Training / Development Team Leadership / Motivation ● Workforce Planning ● Performance Management ● Employee Engagement ● Internet Marketing ● Social Media PROFESSIONAL EXPERIENCE CENTRAL STATES INDUSTRIAL EQUIPMENT & SERVICE, INC., Springfield, Missouri ● 08/1996 - 07/2011 CSI is a leading manufacturer, distributor and installer for hygienic process systems and components. They serve the food, dairy, beverage, pharmaceutical and biotech industries. CSI also is the exclusive distributor for AL-6XN alloy as well as Pipetite in these industries. CSI has over 100 employees and is a privately held company. Vice President – Inside Sales & Marketing (05/2010 - 07/2011) Created inside sales marketing activities and plans to coincide with, and support outside sales plans. Established recruiting plan and interviewing procedures Provided direction and guidance to 18 employees, with special emphasis on working with difficult customers. Developed and implemented long term strategic plans, and generated revenue through building partnerships with existing accounts and cultivating new customer relationships. Managed day to day relationships with customers and prospects and SEO and PPC plans. Directed all activities related to trade shows, advertising programs, four websites and five landing sites. Accomplishments: • Increased revenue by 65% within 12 months, exceeding budgeted goal by 18% by changing mind set of inside sales team from “order taker” to valuable contributor. Engaged team in developing strategic plan identifying five key areas of needed improvement: team morale, customer relationships, process improvements, KPI development, and technical capability. Small teams were developed to work in each area, and as teams collaborated with each other, incremental changes were made that became significant in facilitating the achievement of revenue goal. • Addressed the inadequacy of clear and defined customer relationships and failure to up and cross sell products by implementing customer care training. Ongoing training included role playing to enhance individual skills and define specific call strategies. Efforts resulted in stronger relationships with assigned accounts and increased revenue. • Established recruiting and on boarding program for new ISR trainees. Collaborated with senior team members and HR to determine critical components of successful candidates, and created interview process to identify best prospects. Assigned senior members as mentors to trainees to insure a successful on boarding. Successfully on boarded four new ISR members in six months. • Increased customer confidence by reorganizing inside sales team to be customer centric and assigning technically proficient ISRs to customers requiring technical assistance. Vice President of Sales & Marketing (01/2009 - 05/2010) Promoted to position to implement Sandler Selling System and develop cohesiveness between outside sales, inside sales, and marketing staff. Managed all revenue and expense budgets for all three areas, approving staff expenses. Actively recruited new sales people; established hiring criteria for outside sales staff; provided oversight to six remote employees; and on boarded employees obtained through company acquisition. Interfaced with outside sales staff to determine sales territories and customer assignments, maintaining all assignments in Aplus and Saleslogix systems. Created marketing and sales strategies, and managed marketing activities including trade shows, advertising, and websites. Maintained pricing matrix; reconciled pricing discrepancies; and assisted staff regarding pricing issues with customers. Developed process for managing large project bids; collaborated with employees on issues with RFP's; and communicated issues to executive team through weekly meetings and reporting. TINA PHILLIPS ● Page 2 ● email@example.com Accomplishments: • Selected to serve on acquisition team to coordinate and facilitate transition of employees acquired through purchase of competitor. • Established outside sales plan and successfully oriented sales employees to corporate culture and selling system. Efforts resulted in 10% increase in sales in two territories. West Region Sales & Marketing Manager (01/2007 - 01/2009) In addition to managing marketing director functions, established strategic plan for expanding operations throughout western region. Identified strategic customers and prospects; hired and managed sales and support staff; and determined location for warehouse engaged in shipping operations, negotiating agreement and working with warehouse manager to develop move in plan. Established five year revenue goals and developed plan to gain market share through existing and new relationships. Conducted sales calls, and developed methodology regarding interacting with customers in region. Coached sales staff in product and cultural differences; and collaborated with other managers to develop an understanding of the nuances of doing business on the west coast. Accomplishments: • Successfully led “start up” efforts in establishing west coast presence. Recruited industry knowledgeable individual with a loyal customer base. Reached first year revenue goal. • Recognized, after 12 months, the need for an onsite sales manager to provide immediate response to staff issues and questions. Hired, trained and collaborated with individual to establish territory goals and develop management skills. Employee morale increased significantly due to improved response time. Marketing Director (01/2000 - 01/2007) Assisted CEO in creating marketing plan, and collaborated with business development managers on specific campaigns. Established budgets and metrics for specific campaigns; developed SOPs and standards for marketing materials; directed all trade show activities; and interfaced with outside graphic designers and photographers on brochure, website, and branding materials. Hired and managed graphic designer and website developer. Established website SEO standards; worked with multiple departments on website development; and produced multiple product-focused websites. Managed CRM Saleslogix database, and developed SEO tracking and PPC campaigns. Maintained social media policy and plan. Accomplishments: • Established website methodology, and collaborated with team to develop a new website, with main goal being lead generation. Website generates approximately 50 new leads per week, and revenues grew by 30% over a four year period. As of January 2012 website was main source for new leads within the company. • Developed branding of CSI logo and name, turning company with minimal presence within pharmaceutical industry into one recognized as a leader in three product classes. • Revamped and updated trade show booth and program. Developed a concept using tag line of "State of the Art" and created a 1500 square foot booth that tripled the number of qualified leads obtained at trade shows. Created a “seminar” area and invited industry experts to conduct learning seminars, realizing 50% growth in one industry class. • Requested to develop synergy between webstore and website to generate revenue. Selected and developed team from marketing, IT and sales departments and led group to establish consistency between sites; eliminate issues that discouraged use; and identify long-term customers who would benefit from site serving as primary sales tool. Webstore revenue increased 50% within 12 months. Office Supervisor (01/1999 – 01/2000) Accounting Supervisor (08/1997 -01/1999) Accounting Assistant (08/1996 – 08/1997) Career Note: Prior positions included A/P and Inside Sales Representative, Digital Monitoring Products; Computer Programmer, Bible Fellowship International; Teacher, Ruskin Christian School; and General Manager and Creative Director, Basket Boutique. Details upon request. EDUCATION / PROFESSIONAL DEVELOPMENT / SKILLS B.S., Psychology, Emphasis in Life Coaching (in progress) - Liberty University - Lynchburg, Virginia B.A., Cross Cultural Studies, Education Minor - Baptist Bible College - Springfield, Missouri Certificate of Supervision & Mini MBA - Management Development Institute, Missouri State University Trade Show Management Certification (in progress) ● Sandler Sales & Sales Management Training Microsoft Word, Excel, Publisher, PowerPoint, Outlook, SharePoint ● Aplus ● AS400 Google Analytics, Docs, Chrome ● Saleslogix ● ACT ● Swiftpage ● Adobe Photoshop
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