Corporate Communications Officer - Duties - Skills - Average salary
Corporate communication is a set of activities involved in managing and orchestrating all internal and
external communications aimed at creating favorable point-of-view among stakeholders on which the
company depends. It is the message issued by a corporate organization, body, or institute to its
audiences, such as employees, media, channel partners and the general public.
Small businesses, government agencies and nearly every organization in between must disseminate
information to the public at some point in time. Communication professionals make that happen in the
most effective way possible.
Components of corporate communications
Corporate identity/organization identity
Internal employee communication
Public relations: issues management and media relations
Tasks and Duties
Communication officers may do some or all of the following:
Develop communication objectives and communication plans
Identify users, and decide what to communicate to them and the best forms of communication
Arrange publicity for the organization through different outlets
Compose, edit, design, record, produce publications such as newsletters, leaflets and brochures
Write news releases, speeches and articles
Edit and organize the publication of documents
Write and implement communication or promotional plans
Keep staff and clients up to date with company news
Provide the public with information when it is requested
Coordinates and approve the work of artists, photographers and printers and monitors work in
Assist with web development and technological enhancements
Negotiating rates and orders advertising for print, television or radio
Communication officers need to have:
Excellent communication skills (both written and oral)
Time-management and organizational skills (not only for yourself working on many projects at
Once but also the time of others)
Flexibility (there are many different crisis happening at once)
Computer, desktop publishing skills, experience in web design
Creativity to communicate in different ways
Excellent interpersonal skills
The ability to form and maintain relationships through teamwork and networking
Communication officers need to know about:
The organization they are working for, how business is done and what services the organization
How to use different media for different purposes
How to develop a communication plan
Design and printing methods
Communication officers must work well under pressure and be able to juggle several projects at once.
They are generally outgoing and comfortable meeting new people. Due to the nature of the work they
must be accurate, flexible, enthusiastic, and responsible.
The job requires a four-year college degree in Professional Writing, Journalism, Communications, or
Public Relations. Job experience is often required for a communications officer position. Experience can
be gained through internships and volunteer work.
Salary varies, but communication officers usually earn between $31,000 and $66,000 per year.