Wearable Augmented Reality Google Glasses and Beyond

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					Wearable Augmented Reality: Google Glasses and Beyond
Is the future of Augmented Reality "wearable" or "hand-held"?

This research examines the prospects of wearable devices and solutions versus Augmented Reality held
in the hand via a smartphone, tablet computing device (such as iPad), or other wireless devices. While
the report places a lot of attention upon Google's latest wearable Augmented Reality, it is important to
note that AR solutions encompasses much more than just the device and/or interface. This research
includes analysis of other technologies, such as location determination, and other aspects of the value
chain, such as applications in the Cloud.

Target Audience:

         Google and their Competitors
         Wireless Device Manufacturers
         Augmented Reality Technology Vendors
         Mobile Commerce and Advertising Vendors

Get your copy of this report @ http://www.reportsnreports.com/reports/182768-wearable-
augmented-reality-google-glasses-and-beyond.html

Report Details:
Published: July 2012
No. of Pages: 146
Price: Single User License – US$1995        Corporate User License – US$4995




1.0        Executive Summary 4

2.0       Introduction            8
2.1.1     User Position And Augmented Reality       10
2.1.2     Collaborative Applications      16
2.1.3     Augmented Reality Challenges     17

3.0       Wearable Devices And Augmented Reality             20
3.1       Wearable Devices Component And Technologies            20
3.1.1     Google Glasses        21
3.1.2     Google Glasses Technologies         23
3.1.3     Google Glasses Potential Applications 23
3.1.4     Google Now Integration With Google Glasses 25
3.2       Will Google Glasses Be Android Based Or Cloud Based? 25
3.2.1     Cloud Computing And The Transformation Of Google Mobile Apps       25
3.2.2   Gfs Ii 31
3.2.3   Bigtable       31
3.2.4   Mapreduce     31
3.2.5   Memcache       32
3.2.6   Appengine      32
3.3     Google Business Model And Cloud Strategy        33
3.3.1   Market Strategy     33
3.3.2   Google Apps Marketplace And Mobile Applications      35
3.3.3   Google Clouds        37
3.3.4   Economic Of The Cloud And Its Benefits For Google     37
3.3.5   Swot Analysis For Google Cloud Services          38
3.3.6   Google Mobile Clouds Potentials For Google Glasses 41
3.4     Handheld Vs. Wearable Augmented Reality           43
3.4.1   Swot Analysis For Wearable Augmented Reality Devices          43

4.0     Google Glasses Applications            45
4.1     Google Glasses In Construction Sites      46
4.1.1   Navigation In Construction Sites Through Ar Applications    49
4.2     Google Glasses In Healthcare And Medical Solutions 55
4.2.1   Google Glasses In Surgery 56
4.2.2   Google Glasses Interaction With Robotics For More Automated Surgeries 60
4.3     Google Android         61
4.4     Android Applications Analysis       66
4.4.1   Swot Analysis For The Android Os 67
4.5     Market Overview       69
4.5.1   Market Forecast       70
4.5.2   Market Share            70
4.5.3   Market Analysis        71
4.5.4   Market Predictions 73
4.5.5   Business Opportunities        73
4.5.6   Trends In Mobile Software Development 74
4.5.7   Mobile Cloud Software Developments       75
4.5.8   Application Billing 76
4.5.9   Handset Business Trends        77
4.6     Android Os Future 79
4.6.1   Android Hardware Developments 84
4.6.2   Conclusion 84
4.7     Google In Social Media Market Place And Its Benefits For The Glasses Project   85
4.8     Google In Social Commerce             85
4.8.1   Mobile Commerce And Social Selling Through Google Applications 86
4.8.2   Google+ And Location Services       87
4.8.3   Facebook Social Selling Vs Google+ Social Selling        87
4.8.4   Swot Analysis Google+ Vs Facebook In Mobile Commerce And Social Selling        90
4.9     The Future Of Google Strategy In Social Selling And Social Advertising    95
4.9.1   Google+ To Take Over Facebook       95
4.10    Google Drive 97

5.0      Google As A Service Provider          99
5.1      Google As A Vno: Cloud And Applications         101
5.1.1   Google In The Cloud: Potential Network Advantages 103
5.1.2   Google In The Cloud: Incumbent Network Operator Implications     104
5.1.3   Google Applications As A Platform To Incumbent Operators' Networks        105
5.2      Ott Voip Providers And Google     106
5.2.1   Voip Providers        107
5.2.2   Incumbent Operators Threats        108

6.0     Google Glasses Challenges             110
6.1.1   Users Privacy In Google Glasses 111
6.1.2   What Can Be Done To Protect User Privacy In Google Glasses Applications       114
6.1.3   Using Google Glasses Applications As Offline Application To Increase Profit         115
6.1.4   Google Glasses And Mobile Business Application            116
6.2     Google Glasses + Social Commerce = Commerce Success                117
6.3     Google Glasses Applications And Its Challenges            119
6.4     The Acceptance Of The New Applications In Google Glasses         120
6.4.1   The End-User Perspective     120
6.4.2   The Network Operator And Third Party Provider Perspective 121

7.0     Google Future Direction With Google Glasses 125
7.1.1   New Mobile Advertising Vendors Challenge Google 128
7.2     Google Applications Products      130
7.3     Location Commerce And Google Applications 131
7.4     Google Strategic Direction         134
7.4.1   Recent Events Affects Google Strategies 137
7.5     Applications For Marketers         138
7.6     Google Compute Engine       139
7.6.1   Google Compute Engine Vs Amazon Cloud Service      141

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