Economic Issues Reassert Dominance in Key Swing States in Latest SDL Presidential Election Social Media Report by LanguageTechnologies

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									 Economic Issues Reassert Dominance in Key Swing States in Latest SDL Presidential Election
                                  Social Media Report

Maidenhead - U.K., United Kingdom
October 5 2012
Romney sentiment drops significantly in all states but Virginia where foreign policy discussion dominates

SDL (LSE: SDL), the leader in Global Information Management today published the third of an ongoing series of
social media tracking reports. The new SDL Presidential Election Social Media Report (SMR) is unique in that it
measures online social sentiment for the two Presidential candidates in eight key swing states along with share of
voice for several critical campaign topics.


The weekly report tracks online conversations in New Hampshire, Florida, Ohio, North Carolina, Virginia,
Wisconsin, Colorado and Nevada and measures sentiment on Medicare, the economy, abortion rights, the deficit,
foreign policy, Obamacare and support for the middle class.

Using SDL SM2 Social Media Analytics software, the company will continue to provide weekly updates until
Election Day. To subscribe to reports or view a complete history of all weekly reports visit the SDL website
at http://www.sdl.com/social-intelligence.


Using social media data up to Friday September 28th, this week’s findings are as follows:

• ‘Jobs/Economy’ continued to lead in all states, except for Virginia where ‘Foreign Policy’ had the most mentions,
meanwhile ‘Budget deficit’ was most popular in North Carolina.



About SDL

SDL enables global businesses to engage with their customers in the language, the media and at the moment they
choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich
their customers’ experience. SDL’s enterprise-ready innovative technology and service solutions span the entire
customer journey and include social listening and marketing analytics, campaign management, language
management and services, video and written content creation, web content management, dynamic technical
documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures,
channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70
offices in 38 countries. For more information, visit www.sdl.com.
Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-
Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony.

Contact:

Resonance Public Relations - Ralph Fascitelli

+1 206-369-2612

Ralph@resonance-pr.com

SDL Europe and Corporate Headquarters - Vicky Ryce

+44 (0)7792 662213

vryce@sdl.com

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