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					FOR IMMEDIATE RELEASE                                    MEDIA CONTACTS:
February 1, 2011                                         Jessica Murray/Hayley Croop
                                                         Wicked Creative: 702.868.4545
                                                         Jessica.Murray@WickedCreative.com
                                                         Hayley.Croop@WickedCreative.com



SUGAR FACTORY TO UNVEIL EXCLUSIVE ‘MILLION DOLLAR COUTURE POP’ WITH
            KIM KARDASHIAN AT GRAND OPENING MARCH 4
          Kardashian to Reveal the 125-Carat, Flawless, Diamond-Studded Couture Pop

LAS VEGAS - The lollipop is about to get a lot more lavish as Sugar Factory introduces the world’s first
Million Dollar Couture Pop at the opening of the confectionary shop’s flagship retail location and new
restaurant, Sugar Factory American Brassiere, at the Paris Las Vegas Hotel & Casino on Friday, March 4.

The opulent sweet treat will remain tightly under wraps until the unveiling with superstar Kim
Kardashian, who will be the first person ever to enjoy the posh pop. The Hollywood bombshell will
sashay down the red carpet at Sugar Factory American Brasserie’s grand opening celebration with the
Couture Pop and accompanying Perfect Princess Cut ® designed necklace, which is covered with 125
carats of flawless, white diamonds and 200 grams of 18-carat white gold.

The one-of-a-kind Couture Pop is available for purchase for those with a million dollars to spare, but for
those who are on a tighter budget, Sugar Factory’s signature line of bejeweled Couture Pops are just
the right amount of bling and fashionable flair. Signature Couture Pops are priced at $22 and the
celebrity-designed lines, by Britney Spears, Kim Kardashian, Mel B. and Nicole Scherzinger, are priced at
$25. Sugar Factory’s signature and celebrity Couture Pops can be purchased at any of the store
locations, or at www.SugarFactory.com.

The extravagant, diamond-encrusted pop will be the only one of its kind in the world and exclusive to
Sugar Factory. Following the grand opening of Sugar Factory American Brasserie, candy enthusiasts will
have the opportunity to pose next to the over-the-top sweet treat. The Million Dollar Couture Pop will
remain on display in a guarded, glass case at the flagship location. The impressive Couture Pop was
crafted by a team of experts, including: Joshua Pianko, Ido Izkovich from The Perfect Princess Cut ®
Diamonds and Mario Leiva.

Sugar Factory isn’t your average sweet spot. The brand has made confections part of popular culture
and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop
collections have already hit the red carpets in the hands of celebrities at major events in Miami, Los
Angeles, New York City and Las Vegas. Kim Kardashian, the Pussycat Dolls and Britney Spears are now
endorsing their very own Couture Pops, and are just part of the buzz that has made Sugar Factory a
staple in such national media as People, OK!, Us Weekly, In Touch Weekly, NBC’s “Today Show” and
more. The Sugar Factory brand has become an instant hit across the country – offering everyone a
sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, and Miracle
Mile Shops inside Planet Hollywood Resort & Casino. Sugar Factory will celebrate the grand opening of
its flagship location at Paris Las Vegas on Friday, March 4. For more information please visit
www.SugarFactory.com, follow on Twitter at www.twitter.com/SugarFactory and friend on Facebook at
facebook.sugarfactory.com.

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