MSN Timeline.doc by shensengvf


									                                       MSN Historical Timeline
                                                  April 2012

March 1, 2012
MSN launches MSN Editions, which allows people to choose from one of three custom homepage
experiences — Entertainment, News and Sports — to see more of the stories and videos related to their
interests, right when they open the MSN homepage. For full details, check out the MSN blog.

Feb. 15, 2012
MSN launches msnNOW, a new service that gives people a view of breaking trends from across the Web,
what people are saying about it and why it matters. It scours the most interesting conversations happening
on Facebook and Twitter, the most popular searches on Bing, and the most interesting topics on — all in one place. msnNOW expert editors add key insights on why a story is trending, if
it’s true and where to find out more, so people are the most informed of their friends on the latest trends.
Check out the MSN blog for more information.

Feb. 9, 2012
Microsoft announces the MSN for iPad app, which delivers a visually rich, touch-enabled experience that
aggregates content all in one place. Users can browse all MSN content reimagined as an online magazine.
Check out the MSN blog for full details.

Feb. 1, 2012
MSN announces the official transition of MSN Lifestyle to MSN Living, which now features new content from
outlets such as Glamour, Cosmo, GQ, Parenting, and the latest posts from bloggers and fashion/beauty
experts. MSN Living is the online destination for people to connect with timely and relevant trends in beauty,
fashion, home décor and wedding style, as well as expert parenting and relationship advice. Full details are
available on the MSN blog.

Dec. 12, 2011
Hearst Digital Media and MSN announce the relaunch of, with a new logo and color scheme,
simplified navigation and search features, and new advertiser sponsorship options. The change also
integrates HTML5 functionality into the homepage video promo player. Additional details can be found on
the MSN blog.

Nov. 29, 2011
MSN Money launches a refreshed version of its Top Stocks site. In addition to a new look, the redesigned Top
Stocks site incorporates several new contributors, including industry pundit Gene Marcial, who brings his
well-known Inside Wall Street column exclusively to MSN twice a week. Additional details can be found on
the MSN blog.

Nov. 16, 2011
MSN announces the availability of the OnPoint app on Windows Phone, iPhone and iPad, and it is coming
soon to Android devices. OnPoint combines the best women’s lifestyle content from MSN and its partners,
including, Women’s Health, Marie Claire, Redbook, Good Housekeeping and more. The app places
content women care about, including fashion, fitness, food and more, right at women’s fingertips. Additional
details can be found on the MSN blog.

Oct. 11, 2011
MSN adds MSN Celebrity Editor Series, where every Friday of October and November the MSN homepage
features guest celebrity editors who will share news that appeals to their interests and passions. Celebrities

                                                  Page 1 of 6
MSN Historical Timeline

such as Jamie Oliver, Drew Brees and Shaquille O’Neal, among others, highlight their interests and passions,
giving readers a glimpse of who they really are. Covering topics including entertainment, charities and travel,
these celebrity editors will give readers access to their favorite handpicked content. Additional details can be
found on the MSN blog.

June 16, 2011
MSN announces MSN Book Club, an online lifestyle resource designed to give its more than 600 million
readers access to a variety of content, including exclusive videos and interviews from featured authors.
Additional details can be found on the MSN blog.

June 8, 2011
MSN updates the MSN Video channel on MSN Mobile, making it easier for users to discover and watch videos
while on the go. With more than 30 video galleries, including news, viral, sports and celebrities, users are
bound to find what interests them. In addition, MSN Video rolls out an HTML5-enabled video player for a
more immersive experience. Additional details can be found on the MSN blog.

May 25, 2011
MSN expands the availability of the Onit app to iPhone and iPad. The app serves as the “guy’s guide” to cars,
girls, gadgets, fitness, events and more, aggregating top content from across the Web and putting it at users’
fingertips. Additional details can be found on the MSN blog.

March 17, 2011
MSN and several of its partners — including Men’s Health, Runner’s World, Popular Mechanics, Esquire
and — launch Onit, a new men’s lifestyle app exclusively for Windows Phone 7. The
app serves as the “guy’s guide” to cars, girls, gadgets, fitness, events and more, aggregating top content from
across the Web and putting it at users’ fingertips. Additional details can be found on the MSN blog.

Feb. 16, 2011
MSN rolls out two new mobile releases: MSN Video for Windows Phone 7 and MSN Lifestyle Channel on
mobile. MSN Video gives Windows Phone 7 users access to a huge selection of video content including
sports, entertainment and news, as well as top MSN Originals. MSN Lifestyle Channel provides users with the
ability to explore articles and slideshows from top brands, such as Cosmopolitan, Esquire, InStyle and Marie
Claire, using MSN Lifestyle Channel on mobile on iOS, Android or Windows Phone 7. Additional details can be
found on the MSN blog.

Dec. 1, 2010
MSN, in partnership with Rodale, launches Fitbie, a new addition to the MSN Lifestyle Channel portfolio of
sites designed as an authoritative source for fitness, diet and weight loss content. Fitbie brings premium
content from Rodale’s brands, including Women’s Health, Prevention, Runner’s World, Bicycling and Men’s
Health, offering advice on how to look, feel and live better by making the right diet and fitness choices.
Additional details can be found on the MSN blog.

May 13, 2010
MSN Mobile launches a new homepage, which has the same look and feel of The new mobile
homepage offers mobile Internet users access to a broad range of content and services that they need to stay
in the know, including video within content, one-click access to Bing, Windows Live Hotmail and Messenger
and more. The page design is optimized for mobile devices and provides smartphone users with a highly
usable, relevant mobile experience. It provides consumers and advertisers with the same clean, consistent
experience across both the PC and mobile. Additional details can be found on the MSN blog.

                                                  Page 2 of 6
MSN Historical Timeline

April 6, 2010
Microsoft, BermanBraun and Hachette Filipacchi Media (HFM) U.S., launch Glo, a new lifestyle site that
focuses on style, beauty, living and relationship content. Glo utilizes a unique vertical scrolling method that
presents its topics daily with a fresh and in-the-know perspective, filled with glossy, full-screen photo
galleries, videos, and unique features. It combines the imagery and feel of a magazine with the appeal of a
dynamic site such as WONDERWALL, to offer an online destination that is neither traditional Web nor print.
The success of the joint venture, Wonderwall, propelled MSN and BermanBraun to deepen their alliance and
add the category experience of HFM. Additional details can be found on the MSN blog.

March 9, 2010
MSN announces the general availability of its new homepage to its more than 100 million U.S. customers.
The new homepage helps people stay in the know with the best search experience from Bing, the latest news
and hottest entertainment from popular and trusted sources, and favorite social networks — all in a fresh
new look. It offers a local experience with its MSN Local Edition, which delivers one of the most
comprehensive local experiences on the Web. Following the preview launch in November 2009, MSN made
more than 30 updates, following 70,000 pieces of customer feedback. Additional details can be found on the
MSN blog.

Feb. 8, 2010
MSN teams up again with NBC Universal to create “ on MSN,” a next-generation online
experience for Olympic fans across the United States that set online viewing records and drew critical acclaim
at the 2008 Beijing Games — making it the official online home of the 2010 Winter Olympics in Vancouver,
British Colombia. “ on MSN” provides online users with exclusive access to more than 400
hours of live competition and more than 1,000 hours of on-demand video content, including: full-event
replays, highlights, features, interviews and encore packages, and HD-experience powered by Silverlight and
IIS Smooth Streaming that gives users the choice of a high-quality full screen viewing experience and access
to content, including results, statistics, comprehensive bios, rules and expert analysis, from NBC’s Olympic
digital media team in Vancouver. Additional details can be found on the MSN blog.

Jan. 20, 2010
MSN announces Bundle, a start-up social media company dedicated to helping people make better sense of
their spending and saving decisions. features a groundbreaking, free money comparison tool,
Everybody’s Money, which shows millions of personal finance trends across the U.S. Bundle has one of the
most extensive collections of free spending data on the web, as well as information on saving, budgeting and
investing. Users can see how people just like them spend money, and then share their findings via Facebook,
Twitter and email. Additional details can be found on the MSN blog.

Nov. 10, 2009
MSN and Bing announce the rolling release of the new Bing Videos experience. Bing Videos combines Bing
video search and quality content from MSN Video that delivers consumers a comprehensive, organized, and
high quality video experience. Bing Videos brings together rich content of MSN with its Web-wide search
capabilities, a new Homepage with a rich browse experience enhanced by MSN that help customers discover
some of the Web’s best content and offers a number of categorized pages that deliver a featured gallery
(such as TV series) and highlighted videos. Bing Videos takes advantage of Silverlight by embedding the MSN
Video Silverlight player. The MSN Video Silverlight player offers a clean, simple design; High Definition Video
(when available); flexible, sophisticated programming and continuous play videos. The site is located at

Nov. 4, 2009

                                                  Page 3 of 6
MSN Historical Timeline

MSN announces the preview launch of its new homepage. The new MSN helps people stay in the know with
the best search experience from Bing, the latest news and hottest entertainment from popular and trusted
sources, and favorite social networks – all in a fresh new look. At the same time, MSN also launches a new
local experience, MSN Local Edition, which delivers one of the most comprehensive local experiences on the

Oct. 1, 2009
MSN announces the beta release of “My Health Info,” a new MSN health tool that allows people to manage
health and fitness information for everyone in the family. Through personalized pages and a series of 11
customizable widgets, “My Health Info” provides a security-enhanced Web service enabling ordinary people
to unlock the power of their personal health and fitness data for free.

May 8, 2009
MSN launches a new version of its local offering, MSN City Guides, which features a new design, integrated
Bing Maps (formerly known as Live Search Maps), video, content sharing and more. It offers a range of
features to help people explore, make plans and share information with their friends. Specifically, new
integration with popular social networking services such as Windows Live and Facebook makes planning a
snap, allowing people to organize events or get-togethers with a few clicks.

April 21, 2009
MSN launches a new, entertainment-enhanced MSN homepage beta, which allowed participants the option
of a topic-focused homepage as their default. The page was customized for entertainment lovers, and
offered significantly more entertainment news, gossip and videos than MSN has offered before, as well as
direct access to movie times and Wonderwall, the newest celebrity destination from MSN.

Feb. 5, 2009
Microsoft Corp. launches Wonderwall, a celebrity destination developed by MSN and production company
BermanBraun Interactive, which allows consumers to experience and digest the latest on the lives of
celebrities like never before. Consumers get an opinionated, in-the-know and irreverent take on celebrity
information within a highly innovative and dynamic design.

Nov. 25, 2008
MSN announces its collaboration with (RED), an organization created to raise awareness and money for the
Global Fund to Fight AIDS, Tuberculosis and Malaria, to create (RED)Wire, a digital music service located
exclusively on MSN ( The service launched Dec. 1, 2008, in conjunction with World AIDS
Day in an effort to raise money to help eliminate AIDS in Africa.

Sept. 23, 2008
Microsoft launches, an online food destination developed by MSN and Hearst Magazines Digital
Media. features thousands of quick and easy food and cocktail recipes from Hearst Magazines
and other sources, as well as fan blogs about popular food television shows, and the latest on food events
and festivals worldwide.

July 28, 2008
Microsoft announces its collaboration with NBC Universal to create on MSN, the official
online home of the 2008 Summer Olympics in Beijing. on MSN provided online users with
exclusive access to an extraordinary offering of more than 3,500 hours of live and on-demand video content.

Jan. 30, 2008

                                                 Page 4 of 6
MSN Historical Timeline

Microsoft, along with RCA Music Group, announces that MSN has signed on as the exclusive online
broadcaster and as a title sponsor of Clive Davis’ legendary pre-Grammy party, held on Feb. 9 in Beverly Hills,
Calif. MSN was the exclusive online broadcaster of the evening’s historic musical performances.

Jan. 1, 2008
Microsoft announces “The Biggest Loser” Million Pound Match-Up, a collaboration between MSN Health &
Fitness and NBC’s “The Biggest Loser” that challenges America to lose 1 million pounds during the course of
the show “The Biggest Loser: Couples.” Participants were able to test their fitness knowledge and receive
expert fitness advice from “The Biggest Loser” trainers Bob Harper and Jillian Michaels as well as from MSN
Health & Fitness experts.

Oct. 30, 2007
Microsoft launches the MSN Green Channel, a one-stop online resource for the latest environmental news,
exploring the issues and taking action. MSN Green provides consumers with environmental information,
including articles developed by popular online publications and websites, along with multimedia, interactive
features and other content compiled from MSN Lifestyle, MSN Money, MSN Autos, MSN Travel, and the
network’s other information and entertainment channels.

Oct. 29, 2007
MSN collaborates with Hulu LLC, which launched the beta of its online video service, to offer viewers a vast
selection of streaming, on-demand, premium programming on a free, ad-supported basis. Consumers are
able to visit Hulu’s distribution partner websites MSN, AOL, Comcast, MySpace and Yahoo to enjoy the
extensive library of premium programming available from Hulu. Together, these websites represent some of
the most visited portals on the Web, bringing content to the fingertips of consumers where they are already
spending much of their time.

Sept. 26, 2007
MSN launches updated MSN Video, an enhanced MSN Video experience that improves the ability to find and
discover premium and user-generated video content from the expansive MSN Video library, adding new
community-sharing features, and introducing a new time-based advertising delivery model.

July 7, 2007
MSN offers free video streams of Live Earth concerts around the world, delivering 15 million streams during
the event, making it one of the most watched online entertainment events in history. After the event
concluded, an additional 65 million streams were delivered.

June 18, 2007
Microsoft announces the new MSN Mobile, a completely redesigned and reengineered portal offering an
exceptional experience when accessing the Internet and Web services on mobile phones.

Feb. 16, 2007
Microsoft announces a collaboration with three-time NBA All-Star forward LeBron James of the Cleveland
Cavaliers to launch an inspirational, storybook-style website for kids and teens on

Sept. 18, 2006
Microsoft announces the beta release of Soapbox on MSN Video, a user-uploaded video service that makes it
easy for people to express themselves by uploading, discovering and sharing personal videos with the
Soapbox community and others around the world.

May 3, 2006

                                                  Page 5 of 6
MSN Historical Timeline

Microsoft announces a new initiative, called MSN Originals, as part of its expanding content investments to
fuel continued growth of MSN. As part of the MSN Originals initiative, content from Reveille, a leading
independent Hollywood production studio and distribution company, is made available.

Oct. 12, 2005
Yahoo Inc. and Microsoft announce a landmark agreement to connect users of their consumer instant
messaging (IM) services on a global basis. The industry’s first interoperability agreement between two
distinct leading global consumer IM providers gives MSN Messenger and Yahoo Messenger users the ability
to interact with each other.

                                                 Page 6 of 6

To top