Jerry Colangelo.doc by tongxiamy



             Lifestyle magazine will partner with lifestyle names, designers and celebrities
                         to host an array of special events beginning March 6

Los Angeles, Calif. (March 3, 2008) — The hottest and fastest growing magazine in the country, 944
Magazine, will once again join forces with IMG as the official media partner of Mercedes-Benz Fashion Week
at Smashbox Studios. As the regional media partner, 944 Magazine will undertake a week of special events
and social affairs to celebrate its March “Spring Fashion Issue,” all in the name of LA’s unique style scene.

From Thursday, March 6 to Friday, March 14, 944 Magazine will partner with some of the City’s most stylish
tastemakers and celebrities to host the following events:

      Thursday, March 6, 944 Magazine will collaborate with the Gerber Group to launch Whiskey Blue’s
       popular female DJ series, Vinyl Vixens, at the W Los Angeles-Westwood as the kick-off to LA Fashion
       Week. The event will feature Vegas DJ icon, DJ88, with special host, Daniella Clarke, the creative
       director behind Frankie B. and Dittos. 944 Magazine will welcome designers and hipsters featured in
       the March issue for a V.I.P pre-party presented by Peroni. * Private event from 8-10 p.m. Main event
       begins at 10 p.m.

      Saturday, March 8, 944 Magazine will celebrate the launch of Louis Carreon’s new pop-up boutique
       inside the 944 LA headquarters with a special event hosted by “LA’s Style Council,” as presented in
       944 Magazine’s March issue. Welcoming the enclave of fashion icons and personalities who have
       paved the way for their own catwalk in the City of Stars and Boulevards, 944 Magazine will style the
       office to the nines with live entertainment by DJ88. *Private event from 8-11 p.m.

      Monday, March 10, 944 Magazine and renowned fashion photographer, Steve Shaw, will host the
       opening of a British art exhibition titled, “London Calling,” at Shaw’s private art gallery in the trendy
       Abbot Kinney. The exhibit features the works of international artists Tony Pronier, Cat James, Conrad
       Leach, Craig Lynn, Dominic Allen, James Holdworth, Luis Perez, Pakpoom Silapham, Peter Gravelle,
       Sean Alexander and Tim Blake. All works will be for sale evening of event with a percentage of
       proceeds being donated to Dress 4 Success. The private party at Beady Minces Gallery will welcome
       select invitees for cocktails and hors d’oeuvres hosted by Chaya Venice. * Private event from 6-9 p.m.

       Celebrity Confirmations Include: Ryan Seacrest, Molly Simms, Olivier Martinez, Simon Cowell,
       Randy Jackson, Kevin Spacey, Jason Statham, Robbie Williams, Stacey Dash, Emmanuelle Chriqui,
       Nadine Velazquez, Teri Seymour, Jennifer DeFrancisco, Rachel Taylor, Mathew Reiss, Kim Smith, Cat
       Deeley, Michelle Merkin and Brian Van Holt.

      Friday, March 14, 944 Magazine will partner with Benji and Joel Madden, with an appearance by
       Nicole Richie, for the Flagship Store Opening of DCMA Collective on Melrose, the retail spin-off of the
       popular DCMA Collective alternative clothing line. After-party to be held at Central Nightclub in

A portion of event proceeds from all events will go to Dress 4 Success, a non-profit organization dedicated to
promoting the economic independence of disadvantaged women through providing them with professional
attire, a network of support and career development tools. Event sponsors include Peroni, Ciroc, Don Julio,
Bulliet, Right Gin, Evian and Pom Wonderful. For more information, please visit

For media inquiries, contact Director of Corporate PR Carly Harrill at 619-817-5066 or via email at for more information.

About 944 Media
The fastest growing and most powerful lifestyle media conglomerate in the industry, 944 Magazine is highly
regarded as the leading resource in the nation’s top entertainment hubs. Beginning as a 60-page city picture
book, 944 has adopted a unique format to grow to a 200-plus publication and online social platform to connect
with tastemakers on a constant clock, extending the life of a printed publication. Capitalizing on publications in
Los Angeles, Miami, Las Vegas, Phoenix, San Diego and Orange County, 944 will expand its current family as
it prepares to bring the magazine to the city of San Francisco the summer of 2008. 944 caters to the 21- to 38-
year-old affluent, trend-savvy, information-seeking style setter who lives life to the fullest both locally and
abroad. Each month, the magazine distributes more than 230,000 copies across all cities to total more than 2.5
annually, with an average pass-along rate of 5.2 readers per copy. Over the past six years, 944 has hosted
hundreds of the best parties and special events in collaboration with some of the greatest brands in the world
to become a staple lifestyle brand from East to West coasts garnering more than 800 million media
impressions worldwide. For more information, visit


Contact:              Carly Harrill
                      944 Magazine

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