Monday Opening Plenary Speaker
Update: Due to unavoidable changes in Mr. Kennedy's meeting schedule, Russel R. Romanella
will speak at Monday's Opening Plenary instead.
Vision for Space Exploration
Russell R. Romanella
Director, International Space Station/Payload Processing Directorate, NASA John F.
Kennedy Space Center
Mr. Romanella joined NASA in 1981 as a co-op student while attending Florida State University.
After graduation in 1984, with a degree in mathematics and computer science, he joined NASA
as an operations engineer in the Space Shuttle Processing Directorate. Mr. Romanella became
project manager for the Payload Data Management System (PDMS) in 1990 responsible for the
development, management, and operations of the Management Information System, which
supported all payload processing including Space Station, Shuttle and Expendable Launch
Vehicle payloads. In 1996, he moved to the Space Station Hardware Integration Office (SSHIO)
as chief of the Integration Operations Office. In 1997, he became element manager for
International Space Station missions including those flying the Multi-Purpose Logistics Modules
(MPLMs) and the Canadian Space Station Robotic Arm. In September 2003, Mr. Romanella
became deputy director of the International Space Station/Payload Processing Directorate, and
in November 2005, he became director of the same Directorate. In this, his current position,
Romanella is responsible for launch site ground processing of the International Space Station
and Shuttle Payloads. While in these positions, critical elements of the International Space
Station have been successfully assembled at KSC, tested, and launched to orbit. These critical
space station elements, including the U.S. Laboratory, robotic arm, airlock, and large solar
arrays, are now on orbit and supporting the permanent station crew.
Mr. Romanella has received numerous group achievement and performance awards, including
NASA's Exceptional Service for his outstanding leadership in the development and operation of
the Payload Data Management System and the Center Director Award for his management and
leadership efforts in preparing Space Station elements for launch at the Kennedy Space Center.
Born in Miami, Fla., he graduated in 1976 from Southwest Miami High School. He received a
Bachelor of Science in Mathematics and Computer Science in 1984 from Florida State
University in Tallahassee, Fla.
Mr. Romanella will present a brief history of Kennedy Space Center's manned launch programs.
He will follow this with a review of the programs that are currently in progress and a sneak peak
at the Constellation program which represents the future of manned space flight for the return to
the Moon and continuation on to Mars. Then Mr. Romanella will explain some of the systems
engineering challenges NASA faces as in phasing out the Shuttle program while introducing the
new Constellation program.
Tuesday Plenary Speaker
Systems Engineering for the Planet
Annik Magerholm Fet
Professor, Norwegian University of Science and Technology (NTNU)
Dr. Annik Magerholm Fet is a professor at the Norwegian University of Science and Technology
(NTNU) where she is an expert in environmental management and life-cycle analysis. She
currently leads multidisciplinary initiatives within NTNU for Corporate Social Responsibility.
Annik has a MSc in Physics and a PhD in Systems Engineering from the University. She has
authored five textbooks in Physics and sits on the editorial committee of several internationally
recognized periodicals, including Clean Technologies and Environmental Policy. Much of her
experience comes from working on projects that combine education, research and industry
partners, and she has published numerous research papers and reports. Her teaching and
research have included guest positions with the University of California Santa Barbara and MIT
in the USA, Lloyds Register of Shipping, UK, Delft University, the Netherlands, and Wuppertal
Institute in Germany. She is an active participant in several international research networks and
projects and has been a member of several Evaluation and Selection Committees for
Norwegian and international research appointments Professor Fet has extensive experience in
the Maritime sector and has been recognized as a Fellow by the Institute of Marine Engineering,
Science and Technology, IMAResT. She is also the Director of Education and Research for the
Norwegian Systems Engineering Council.
The concept of industrial ecology was first introduced in 1989, with the publication of an article
in Scientific American entitled “Strategies for Manufacturing” by Robert Frosch and Nicholas
Gallopoulos. Simply stated, an industrial ecosystem optimizes the consumption of energy and
raw material while minimizing the creation of waste and pollution by creating a use for every
product in a manufacturing process. The Norwegian University of Science and Technology
established the first degree-giving program in industrial ecology in 1996 and this has led to
interest in systems engineering, environmental management systems, corporate social
responsibility and sustainable development.
Dr. Fet will present environmental management techniques from three different perspectives;
systems, life cycle and global value chain. These will be placed in the context of a number of
case studies being conducted in Norway and other parts of Europe.
Most recently, under a multidisciplinary program, NTNU has encouraged research on corporate
social responsibility (CSR) and systems thinking. The Norwegian Research Foundation is now
supporting a research project on C(S)R in global value chains with a focus on the conceptual
and operational approach. This project involves collaboration with industry as well as two PhD-
programs where CSR will be studied from a business perspective, a governance perspective
and from a global value chain perspective. She will present the objectives and plans in this
project. In addition she will present the objectives of a recently funded initiative for development
of collaboration between Norway and US (CRUSAN – Corporate Responsibility in US and
In closing, Dr. Fet will share her vision of future challenges in systems engineering, with a focus
on the application of systems engineering to environmental challenges.
Wednesday Plenary Speaker
Systems Engineering to Exploit Transformational
Opportunities in Tomorrows Markets
Robert C. Stow
Vice President of Engineering & Technology, BAE Systems
Robert C. Stow leads the management of engineering and networking of technology
development across Operating Groups for BAE Systems Inc. – a $10 billion leading
transnational aerospace and defense systems company. He is responsible for Engineering Life
Cycle Management processes used throughout the businesses and also leads numerous world-
class enterprise-wide common process improvement initiatives and associated efficiency
savings to achieve performance excellence across the corporation. In addition he facilitates and
supports technology strategy and planning collaboration across US Operating Groups and U.S.
access to BAE SYSTEMS p.l.c. U.K. technology. He has 38 years of increasing engineering,
technology, and project management experience in defense electronic systems and software
with Singer Kearfott/ Plessey/ GEC, now known as BAE SYSTEMS. He has also previously held
responsibility for Project Management in addition to Engineering processes across the US
enterprise. The application of systems engineering to network centric sensor to shooter defense
systems has been a focus area throughout Bob’s career.
Prior to his current position Bob was Vice President of Engineering for GEC-Marconi Hazeltine -
now the CNIR (Communications, Navigation, Identification and Reconnaissance) Business Unit
within BAE Systems Inc. He became Vice President of Engineering at this site in 1994. His last
assignment, prior to becoming a Vice President, was Director of C3I Systems – one of the
company’s major product areas.
Mr. Stow was a prime innovator and engineering project manager for CNIR’s (formerly Singer
Kearfott) JTIDS (Joint Tactical Information Distribution System) Class 2 Terminals, which
provided jam resistant digital communication, relative navigation, TACAN and inherent
identification. Follow-on programs such as the Air Force/Army JTIDS Full Scale Development
(FSD), Army PJH, U.K. FSD programs, MIDS, and other development activities in the vast C3I
market all benefited from his technical expertise and project management leadership. For his
outstanding technical contributions, Bob received the Singer Kearfott Engineer of the Year
Award in 1983.
Mr. Stow holds a B.S. degree in Mechanical Engineering from Worcester Polytechnic Institute
and two graduate degrees (M.S. and Engineers) in Aeronautics and Astronautics from the
Massachusetts Institute of Technology. Bob’s professional affiliations include memberships in
AFCEA, ADPA, and the Association of Old Crows (Electronic Defense Association). He serves
on the Technical Operations Council (TOC) of the Aerospace Industries Association, the Lean
Aerospace Initiative executive board, the Systems & Software Consortium Inc executive board
and the Network Centric Operation Industry Consortium (NCOIC).
The evolving operational needs of our military forces within our national defense establishments
and in transnational coalitions are being challenge by the information age to operate in a
network centric environment. The power of information sharing through horizontal data fusion
and networked access are becoming the key differentiators in modern warfare. Today’s military
needs joint, network-centric, distributed forces capable of rapid decision superiority and massed
effects surgically applied across the battlespace. This presents significant challenges in
complexity, affordability, and speed to market for the aerospace and defense industry in
providing new and upgraded systems to meet these needs. The traditional application of
systems engineering to meet these challenges is insufficient and must have new critical skills
added in closer partnership with the acquisition and war fighter community customer. Classical
systems engineering driven by clearly defined customer requirements followed by serial
development must be transformed to take on these new skills to be successful in tomorrows
markets. The imperative to get it right up front through the application of this expanded systems
engineering capability early on in a product or systems lifecycle has never been greater. The
need to provide an integrated mission capability is becoming more critical than simply providing
individual products that may or may not adequately support the war fighter. This presentation
will discuss the changing face of Systems Engineering to meet tomorrow’s markets and the new
evolving acquisition paradigm. Also an example of how BAE Systems, a global defense and
aerospace company, is addressing these issues will be provided.
Wednesday Symposium Banquet Speaker
THE IMPACT OF THE PROTESTANT REFORMATION ON COMMODITY PRICES IN
16TH CENTURY POLAND
William B. Rouse
Executive Director, Tennenbaum Institute at the Georgia Institute of Technology
Bill Rouse is the Executive Director of the Tennenbaum Institute at the Georgia Institute of
Technology. This university-wide center pursues a multi-disciplinary portfolio of initiatives
focused on research and education to provide knowledge and skills for enterprise
transformation. He is also a professor in the College of Computing and School of Industrial and
Systems Engineering. Rouse has written hundreds of articles and book chapters, and has
authored many books, including most recently Essential Challenges of Strategic Management
(Wiley, 2001) and the award-winning Don’t Jump to Solutions (Jossey-Bass, 1998). He is editor
of Enterprise Transformation: Understanding & Enabling Fundamental Change (Wiley, 2006),
co-editor of Organizational Simulation: From Modeling & Simulation to Games & Entertainment
(Wiley, 2005), co-editor of the best-selling Handbook of Systems Engineering and Management
(Wiley, 1999), and editor the eight-volume series Human/Technology Interaction in Complex
Systems (Elsevier). Rouse is a member of the National Academy of Engineering, as well as a
fellow of three professional societies -- the Institute of Electrical and Electronics Engineers, the
Institute for Operations Research and Management Science, and the Human Factors and
Ergonomics Society. He received his B.S. from the University of Rhode Island, and his S.M.
and Ph.D. from the Massachusetts Institute of Technology.
Driven by Roman excess and enabled by the inventiveness of the Renaissance and the
innovation of the printing press, the Protestant Reformation changed the social and economic
fabric of 16th century Europe. Poland enjoyed a “golden age” as these changes fostered
prosperity and political progressiveness. Key factors in this prosperity were network
technologies including communications protocols, packet switching, and scalable architectures.
The result was highly integrated and efficient supply chains, creating considerable competitive
market advantage. The convergence of these and other network technologies presaged the
technological revolution we are experiencing today.
Thursday Closing Plenary Speaker
Systems Engineering Challenges and Solutions from an Automotive Perspective
Dr. Herbert Negele
Project Manager, BMW Group
Dr. Herbert Negele is project manager for the implementation of systems engineering at BMW
Group, presently with focus on Driver Assistance Systems. Prior to this assignment, he was
leading major project, risk, and process management initiatives within the electrics/electronics
system development and at the overall vehicle level. Until November 1999 he worked as an
Assistant Professor at the Institute of Astronautics in the field of systems engineering with
special focus on systems modeling and simulation, integrated product and process
development, and project management. He received a Master’s Degree in aerospace
engineering in 1993 and his Ph.D. in systems engineering in 1998 from the Technische
Universität München. Herbert is a co-founder of the German Chapter of INCOSE (Gesellschaft
für Systems Engineering, GfSE e.V.) and was its first Vice President in 1997 and 1998. He has
authored/co-authored more than 30 articles and technical papers on various systems
engineering topics and received several best paper/presentation awards, including the
Outstanding Paper Award from Systems Engineering for the best journal paper in the years
1998-2003. Herbert is Co-Editor of the German Systems Engineering book series in the Herbert
Utz Verlag and a member of the INCOSE Commercial Steering Board.
These days, the automotive industry is coping with increased international competition, more
complex and individualized products with increased functionality, more stringent and diverse
legal regulations, shortened innovation and development cycles, as well as dynamically evolving
Despite this challenging situation, striving for innovation leadership is essential for an
automotive manufacturer within the premium segment to continuously enable a range of
fascinating products. Currently, about 90% of the innovations in the automobile sector are
driven by solutions based on electrics/electronics (E/E) and software. Therefore, mastering the
development and seamless integration of high quality, complex E/E systems in an environment
traditionally focused on mechanical concerns is crucial to success.
Doesn’t a more consistent application of systems engineering principles, processes, methods,
and tools look like the right remedy in this context? This presentation will explore challenges the
BMW Group is facing and highlight some recent approaches and ongoing efforts to respond to