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Nike CR Brand Strategy

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Nike CR Brand Strategy Powered By Docstoc
					Weaving responsible competitiveness
into Nike’s supply chain operations
Anna Maria Rugarli
8 June 2010
Nike Inc. in numbers


• 33,000 employees (ca. 1,400 in
NL)
• $19.2 bn revenues in 2009
• Sustainable Business &
Innovation team 130
• Sustainable Manufacturing and
Sourcing team 70 people
• Almost 800,000 workers in 600
factories in 46 countries
• 80% Asian women 18 – 24 yr old
Worldwide SB&I
Moving to Sustainable Business Models
         Sustainable Business & Innovation Model

    TO ENABLE NIKE INC. TO THRIVE IN A SUSTAINABLE
                        ECONOMY
KEY FOCUS
• Help Nike Inc. to fast-track integration of corporate responsibility into
  its business
• Develop scalable solutions to enable Nike’s evolution to a closed-
  loop business model

SB& I STRATEGY
• INNOVATE to deliver enterprise-level sustainability solutions
• INTEGRATE sustainability into the heart of the NIKE inc. business
  model
• MOBILISE key constituents (civil society, employees, consumers,
  government and industry) to partner in scaling solutions
      Nike’s Evolution to Sustainable Manufacturing

                         Generation 1:          Generation 2:        Generation 3:           Generation 4:
                         Presence               Interaction          Transformation          Integration

Main Nike Focus          Assessment, building   Monitoring           Monitoring + capacity   Sustainable
                         understanding of       conditions and       building focused on     Manufacturing
                         conditions             corrective actions   root-cause analysis

Nike Capabilities        •Establishing a        •Systematizing the   •Building excellence    Integrated
                         function               work                 in remediation          management of
                         •Fighting Fires        •Building            •Sustainable sourcing   product development
                         •Building a global     excellence in        strategy                working conditions,
                         team                   management audits    •Business integration   Environment, Safety
                                                •Building an ESH     & accountability        & Health (ESH)
                         •Establishing                                                       throughout supply
                         Partners               global process       •Factory ownership of   chain
                                                •Creating            CR
                                                transparency         •Industry Coalitions
                                                •Creating ratings

Supplier Capabilities    Capacity to respond    Understand core CR   Human Resources         Lean and sustainable
                         to brand inquiries     / HR functions       management capacity     production

Industry Collaboration   Code of Conduct        Nike published       Building Coalitions     Common expectations,
                                                supplier lists                               cooperative
                                                                                             monitoring &
                                                                                             capacity building
Sustainable manufacturing and sourcing

Help build an empowered workforce through LEAN manufacturing
    processes:
1- to deliver highest-quality product while eliminating all types of waste,
    including loss of time and material
2- to give workers the skills and abilities needed to manage production
    and immediately address the issues as they arise

LEAN merged with energy, waste, water and compliance in Sustainable
                    manufacturing and sourcing
Thank you
Questions?

				
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