Marketing Strategist by nisad


More Info
									                                                Kerry Cordova

                                               604 Harmony Lane

                                            Pleasantville, CA 94588

                                                (925) 555-1234


                           Marketing Strategist / Account Manager / Top Producer

Delivering strong and sustainable revenue and profit growth in highly-competitive relocation services
outsourcing market.

                                               SKILLS PROFILE

• Large & Key Account Management Relationship Sales
• Personnel Training Client Presentations
• Sales Team Leadership Business Planning & Forecasting
• Operations Management Product Management
• Budget Formulation Contract Negotiation


WELCH RELOCATION                                                                                  1992 - Present


Manage sales activity and key accounts in the Northeast. Negotiated and signed contracts for full outsourcing
programs producing fees exceeding $1.5M annually. National/regional accounts include: The Stanley Works,
Hasbro, GTECH, FM Global, Paychex, ITT-Goulds Pumps, Stop & Shop, Parametric Technology, Allmerica

• Outstanding and Dedicated Service to the Relocation Profession, Paul Taylor Assoc.
• Meritorious Service Award, Employee Relocation Council (ERC)
• Career Achievement Award, 2001
• Ambassador's Club, 1993 - 2000
• President's Club, 1994 - 1999
• Most New Accounts, 1992

EXODUS RELOCATION                                                                                     1986 - 1992

Director of Marketing

(Formerly Mindset Relocation)

Directed entire sales and marketing strategy in the Northeast. Signed and managed 60+ clients with average
annual profit of $300K.

HOMERUN, INC                                                                                          1976 - 1986

Product Manager                                                                            1985 - 1986

Managed market research prior to new product introduction; developed and implemented business plan,
strategy and budgets for products; managed client/vendor relationships; directed, trained and coordinated
operational and marketing activities nationally (eight regional offices).

National Account Executive                                                                 1980 - 1985

Maximized profitability and long term relationships of Fortune ranked clients; managed staff personnel;
renegotiated contracts to produce 39% profit improvement; increased utilization of services by 21%.

• Account Management Award for Outstanding Performance
• Creative Award for articles published in ERC Directory, Personnel Journal and
• Employment Management Association's Resource Guide

Supervisor, Client Service                                                                 1976 - 1979

Directed and motivated staff to insure optimum service delivery to transferring families through counseling on
corporate policy and expeditious, profitable sale of their residences; hired and trained staff members; assisted
account managers with client presentations.

• Excellent and Outstanding ratings as counselor and group leader

Robbins College                                                                                                                1959

Continuing Education includes:

 • Xerox Learning Systems                                           • Professional Selling Skills II and III

 • Account Development Strategies                                   • Scientific Methods

 • Managerial Grid                                                  • Columbia Business School

 • Marketing Management Program                                     • Center for Effective Negotiating

 • Effective Negotiating                                            • M.R. Communications

 • Effective Listening                                              • Career Track

 • Power Communication Skills                                       • Action Planning Workshop

 • Product Management Workshop                                      • Presentation Skills Workshop

                Frost T. Krist - Datatype Inc. - Hebron, CT 06248 - - - (860) 228-3542

To top