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Apple supply chain to enter mass production for a new 9.7” iPad
(codename: XXXX) in August-September

Description:    We anticipate Apple to release a modified version of 9.7” new iPad (codename: XXXX) in 4Q12
                besides to 4” iPhone 5 and 7.85” iPad mini (codename: XXXX). In that case, current 9.7” new iPad
                (codename: J2) production at Foxconn is scheduled to phase out in August. As a result, Apple may
                potentially cut Foxconn’s 9.7” total iPad production forecast to drive down inventory level during
                product life cycle transition. On the other hand, we reiterate that iPhone 5 and iPad mini display
                supply chain are likely to face in-cell panel or touch panel constraint in 3Q12. In our view, this may
                cause Apple to adjust down initial iPhone 5 and iPad mini supply projections for 2012.

                Isaiah’s Key Takeaways from our research:

                1. Expecting Apple to launch a new 9.7” iPad to maintain a stronger sales momentum in 4Q12.

                2. Apple may cut iPad production forecast to drive down inventory level in 3Q12.

                3. Concerning Apple to see iPhone 5 and iPad mini component supply constraint in 4Q12.

                Figure: iPhone and iPad shipment forecast in 2012 (Unit: millions)



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                                       XXXX) in August-September
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Description: For the army of Microsoft Windows 8 Tablet PC, Apple will be officially released in the third quarter of 2012, and started selling the iPad Mini Tablet PC, the expected iPad Mini Tablet PC lowest price will be between $ 249 to $ 299, and Applethe foundry before the end of 2012, more than 6 million units of the iPad Mini Tablet PC. Apple iPad Mini display size of 7.85 inches, the display resolution of 2048x1536 pixels, this resolution with the same brand-new iPad, users can directly use the iPad 2 on the application without the need to go through the transplant and re-development of the developers.