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Foxconn expects to enter mass production for 7” Kindle Fire 2 and
7.85” iPad mini in 4Q12

Description:    We anticipate Foxocnn to benefit from Amazon’s 7” Kindle Fire 2 and Apple’s 7.85” iPad mini
                demand in late 3Q12 or early 4Q12. In our forecast, 7” Kindle Fire 2 production shipments may
                have ~1.5-2M units per month and we anticipate Quanta and Foxconn may each account for ~50%
                of total share. On the other hand, overall 7.85” iPad mini shipments are projected to have ~7-8M
                units starting from September. In our view, Apple intends to launch 7.85 iPad min with a lower
                price to compete Kindle Fire 2 in 4Q12. If that is the case, iPad 2 productions are likely to phase
                out in the next 2-3 quarters.

                Isaiah’s Key Takeaways from our research:

                1. Foxconn expects to be the 2nd system maker for 7” Kindle Fire 2 in 4Q12.

                2. Foxconn may also produce 7.85” iPad mini starting from September.

                3. Total iPad shipment forecast is projected to have ~17M units in 1Q12.


                Figure: Apple’s iPad and Amazon’s Kindle Fire supply chain overview



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Description: For the army of Microsoft Windows 8 Tablet PC, Apple will be officially released in the third quarter of 2012, and started selling the iPad Mini Tablet PC, the expected iPad Mini Tablet PC lowest price will be between $ 249 to $ 299, and Applethe foundry before the end of 2012, more than 6 million units of the iPad Mini Tablet PC. Apple iPad Mini display size of 7.85 inches, the display resolution of 2048x1536 pixels, this resolution with the same brand-new iPad, users can directly use the iPad 2 on the application without the need to go through the transplant and re-development of the developers.