Airport Retail Trends of Business Travelers in Asia-Pacific, 2012–2013
In total, 16% of business travelers used ‘shop and collect’ facility at airport retail stores.
London, October 4th, 2012 – According to the Canadean survey, a total of 56% and 75% of business travelers
shopped at duty-free and duty paid shops respectively, 3 times or less in the last six months (see graph below). The
average time spent by a business traveler from Asia-Pacific at duty-free airport retail outlets is 26 min, while the
time spent at duty paid airport retail outlets is recorded at 22 min per visit in 2012. In the last six months, the
average Asia-Pacific business traveler’s contribution towards shopping at airport retail stores is identified at 9.5% of
their overall shopping volumes.
Figure 1: Average Shopping Frequency of Business Travelers at Airport Retail Stores (% All Respondents), 2012
In the last six months, how many times have you shopped at
airport retail stores?
Average Shopping Frequency
(In Percentage )
50 Duty paid
10 57 3
3 times or less 4–7 8–11 12–15 More than 15
Source: Canadean © Canadean
Overall, Asia-Pacific travelers declared that 46% of their purchases at duty-free airport retail stores were pre-
planned, while 54% of purchases were impulsive in the last six months. In total, 60% of their overall purchases
made at duty paid airport retail outlets turned out to be impulsive, whereas the remaining 40% constituted pre-
planned purchases in 2012.
Asia-Pacific business travelers identified ‘food, beverages and tobacco’, ‘perfumes, cosmetics and personal care’,
and ‘apparel, accessories and luxury goods’ as the leading product categories that occupy the most airport retail
space. Business travelers purchased ‘tobacco’, ‘alcoholic beverages’, ‘perfumes, cosmetics and personal care’, and
‘jewelry, watches and accessories’ products more from duty-free airport retail shops in the last six months. In total,
66%, and 63% of Asia-Pacific business travelers identified ‘stationery and cards’, and ‘printed media’ as key
products purchased from duty paid shops.
Canadean has long held a reputation with FMCG markets for providing specialist business information by
conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the
entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer
By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed
strategic decisions that are founded on robust and reliable data and market insights. We specialize in online survey
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therefore, best placed to ask the right questions of the right people. This network of professional researchers
stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business
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Published: September 2012
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