The Value Proposition by yurtgc548

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									Search in Surroundings                        SiS
                    CISK Inc.




        A Business Proposal
   Carlos Giraldo               Shawn Gu

   Imran Hassan                 Karlos Benz
           The Value Proposition
  A software solution to create an infrastructure
  to better link the travelers searching for
  services with businesses providing those
  services.

• Time wasted while searching aimlessly for a service/product is
  time that could be translated into money for businesses

• By Combining mobile devices, GPS, the Internet, and Database
  technology, we plan to provide a better service to businesses and
  consumers.
              Management Team
•   Key management/Founders
   – Carlos Giraldo (CEO)
   – Shawn Gu (CFO)
   – Imran Hassan (CTO)
   – Karlos Benz (COO)
• Expertise
    – The team has a great experience on Software and web technologies.
• Board of Directors
    – Prof. Abdelsalam Helal
    – Prof. Erik Sander
•   Key Positions to be filled
    – CMO
    – CFO
    – Sales Manager/Director
Products and Services
    Applications
                                                 Applications


SiS 1.0 Phone book                               Thank you for
                                                   selecting
                                                   Sheraton

                                                Direction:

      Applications                              Your Position:
                                                16th Ave and 5th
                                                Street.

SiS Hotels   SiS Restaurants                    Destination: 16th
                                Applications    Ave and 9th
                                                Street.
                                1. Sheraton
                               (100% match)     Distance: 0.3
                                                Miles.
     Applications                 2. Westin
                                (80% match)
  Business   Personal
   Profile    Profile
                                                    Specials
                               Increase Range
                      Market Analysis
• Hotel Chain Market                 (source: finance.yahoo.com & insideflyer.com)


 Major Hotel             Revenue (Revenue            Loyalty Program
 Chains                  Growth)                     Members
 Marriott                9.82B (6.8%)                20 million

 (*)Starwood             5.12B (-0.6%)               19 million

 Hilton                  4.07B (-0.7%)               13 million

• Mobile Location Service (MLS) Market
  – 45% of wireless subscribers are interested in MLS
     (source: MapInfo Corporation)

  – Assumption: 95% Starwood customers are
    subscribers
  – 8 million potential MLS users for Starwood alone
               Marketing Plan

•   Loyalty programs
•   Already satisfied customers
•   Cost of marketing is reduced significantly
•   Profile based advertisement
                    Financial Plan
• Revenue Streams
  – Commissions charged from Hotel Chains
  – Marketing firms pay for user profile statistics
• Revenue Model
      $(in 1000s)   2005    2006    2007     2008     2009

      Gross         1,600   5,000   10,000   15,000   18,000
      Revenue

      R&D           600     1,500   1,800    1,900    2,000
      Expenditure

      SG&A          950     2,200   4,000    5,000    5,600
      EBITDA        120     1,400   4,200    8,000    10,000
      Headcount     15      55      75       85       90
             Potential Risks

• Inability to sign a contract that supports
  marketing
• System failure & Outdated information
• Market is not developing as expected
• Integration of our system with the already
  available system
                               Timeline
       Fund / # of Employee

   1.5 m             4m            5.5 m
   # E = 15          # E = 50      # E = 70


   Alpha & Beta      SiS 1.0       SiS 2.0        SiS 3.0
   Release


         Critical Release Dates


2005                     2006              2007      2008


              Time
           Investor Opportunity
• The Advantages We Bring
  –   Specifically target your loyalty program customers
  –   Increase the effectiveness of your loyalty program
  –   Generate more hotel service revenues
  –   Provide valuable user preference statistics
• Target Funding
  – $1.5 million by Q1, 2005
• Sources of Initial Funding
  – VCs, Wireless Service Providers, Hotel Chains

								
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