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Introduction to Rhetoric - PowerPoint

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					Introduction to Rhetoric
      A Quick Primer in the
      Essential Elements
      Based on Silva
      Rhetorica
Definition(s)
 Rhetoric is the study of effective speaking
  and writing…
 And the art of persuasion…
 And many other things
     A discipline for training students to perceive
      how language is at work
     A language to discuss the writing and
      speaking of others
Definition(s)
   Rhetoric studies the effectiveness of
    language comprehensively including
     Emotional impact (pathos)
     Content (logos)
Content and Form
 Rhetoric requires understanding a
  fundamental division between what is
  communicated through language (logos -
  the logical content) and how this is
  communicated (lexis - the style and
  delivery)
 This divide between form and content is
  always an artificial and conditional one
Content and Form
 The artificial division between Content
  and Form helps point out that Form has
  an impact on how Content is understood
 Seeing language this way highlights the
  interdependence of language and
  meaning, of thought and its expression
 Form and Content work together to create
  meaning
Key Terms in Rhetoric
 Kairos - the opportune moment/context
 Audience - Shaping/responding to the text
 Decorum - the “fit” to the context and reader
“Together these terms invoke the rhetorical
  worldview in which, sensitive to the
  contingencies of the moment, a writer tailors
  words to contexts and audiences towards some
  discernible result or effect.”
The Canons of Rhetoric
Based on Rhetoric as the study of public
  speaking…
 Invention - “finding something to say”
 Arrangement - ordering the presentation
 Style - “the artful expression of ideas”
 Memory -
 Delivery -
Persuasive Appeal
 Logos - The appeal to reason
 Pathos - the appeal to emotion
 Ethos - the persuasive appeal of one’s
  character (credibility)
Although they can be analyzed separately,
  these three appeals work together in
  combination toward persuasive ends

				
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posted:10/9/2012
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