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					Emotional Primes and the Stability of Self-knowledge
Daniel Kauwe 10/8/2004
Committee: Joachim Krueger Luiz Pessoa Jack Wright

Overview
Analysis of self group process  The current study  Results  Conclusions  Future research


Know thyself!
Socrates
Plato, Alcibiades, 132d

Self-knowledge

Awareness

Social

Ethical

Political

Self-processes vs. Group-processes
Self-knowledge vs. Group-knowledge
Self-perception vs. Group-perception

Self-judgments vs. Group-judgments

Self-stereotyping theory Group-knowledge is more stable
External categories determine selfdefinition (Hogg & Turner, 1987) Group-knowledge  Group membership determines selfand social identity (Haslam, Oakes, Self-knowledge McGarty, 1996)  Salient social identity governs the personal identity

Social Cognition

Social Projection and Self-Schema Theory

Self-knowledge is more stable
People rely on self-referent information Self-knowledge when making groupjudgments (Krueger & Stanke, 2001) Group-knowledge  Social information is processed in terms relevance to self-information (Gramzow, Gaertner, Sedikides, 2001)  Self-schemata facilitate processing of Social Cognition self-information and make individuals resistant to counterschematic information (Markus, 1977)


Present Question
Is self-knowledge more stable than groupknowledge?

Basic Methods
Self-knowledge Group-knowledge

Operationalize

Self-ratings Stability

Group-ratings

Ratings
 Self-ratings – MMPI Items – Yes/No Response


Group Ratings
– MMPI Items – Percentage estimations



Self-ratings and Group-ratings utilize identical MMPI Items

Sample Items
I like poetry  I certainly feel useless at times  My hardest battles are with myself


Basic Procedure
Group-ratings Self-ratings
Experimental manipulation

Group-ratings Self-ratings

Associative Strength
(correlation)

Experimental rationale
Group 1 Group 2 Group 3 Group 4

Self ratings Self ratings Group ratings Group ratings

Positive priming Negative priming Positive priming Negative priming

Group ratings Group ratings Self ratings Self ratings

Desirability ratings Desirability ratings Desirability ratings Desirability ratings

American Ideals American Ideals American Ideals American Ideals

Procedural rationale
Experimental

Group-ratings Self-ratings

Manipulation
(emotional prime)

Group-ratings Self-ratings

Associative Strength
(correlation)

Group 1 Group 2 Group 3 Group 4

Self ratings Self ratings Group ratings Group ratings

Positive priming Negative priming Positive priming Negative priming

Group ratings Group ratings Self ratings Self ratings

Desirability ratings Desirability ratings Desirability ratings Desirability ratings

American Ideals American Ideals American Ideals American Ideals

Associative strength
Self-rating
I like poetry

Group-rating
Prime
I like poetry

correlation
Low r = consistency reduced between ratings No change in the prime subsequent rating High r = consistency between ratings Change in the prime subsequent rating

Predictions






The positive and negative primes will significantly affect Groups 1 and 2 and this affect will be less for Groups 3 and 4 The effect will appear as elevated scores for Group 1 relative to groups 2,3, and 4 This effect will also appear as depressed scores for Group 2 relative to groups 1,3, and 4

1

Contrast A

2

3

4

1

Contrast B

2

3

4

Group 1 Group 2 Group 3 Group 4

Self ratings Self ratings Group ratings Group ratings

Positive priming Negative priming Positive priming Negative priming

Group ratings Group ratings Self ratings Self ratings

Desirability ratings Desirability ratings Desirability ratings Desirability ratings

American Ideals American Ideals American Ideals American Ideals

Complete Survey Format
1.
2. 3.

Self/Group ratings Group Prime Self/Group ratings
• Opposite complement to 1

4. 5.

Social Desirability American Ideals

Time 1


Participants
– Psychology subject pool
• N = 49



Materials
– Computerized Questionnaire

Relative Stability

Self-knowledge

Group-knowledge

Social Cognition


				
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posted:10/16/2009
language:English
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