VIEWS: 8 PAGES: 2 CATEGORY: Internet / Online POSTED ON: 10/8/2012
A lot has been said about the good side of high rankings, so let’s talk about the exact opposite. It is the fear of social media companies for disgruntled customers to voice out their rants and for these negative words to find its way to Google’s top rankings.
Tips That Can Add Value to your Brand Management Techniques In the world of internet marketing, not all search engine rakings are created equal. Further, high ranking is a double edged sword – sometimes it can kill for you (business terms speaking), sometimes it can kill you. A lot has been said about the good side of high rankings, so let’s talk about the exact opposite. It is the fear of social media companies for disgruntled customers to voice out their rants and for these negative words to find its way to Google’s top rankings. And because Google is now giving social signals a lot of weight when it comes to rankings, what starts out as a negative sentiment can easily become a full-blown crisis in no time. With every single person with a social media profile – be it a Facebook or Twiiter account or a blog – given the power to act like a journalist and in a cyberspace where everyone is entitled to voice out his or her negative opinion, online reputation management has become a necessity rather than an option. Online reputation management is not exactly rocket science and at its core can be summarized in three very basic and actionable steps: monitor, optimize and engage. What You Don’t Know Will Hurt You Social media companies are very well aware of the fact that it is very impossible for a brand to be ruined in a short span of time. What’s worse is that businesses might not even know that unfavorable conversations are already taking place under their nose. Hence, monitoring is a crucial iterative step that should take place 24 hours a day, 7 days a week. So, what should you keep an eye out for? Pay attention to what people are saying online about your products or services, your brand, your company as a whole, as well as key individuals in your organization. All these are vulnerable targets. Your online reputation management strategy or protocol should cover all these dimensions across all channels such as blogs, forums, SERPs, news and social media. Maximize all tools you can get and subscribe to every automated data miner or feeds you can get hold off. Optimize Every Day, Not Just During a Crisis One wrong view about online reputation management is that it is reactive rather than preventative. Businesses take for granted their content up until negative publicity climbs the rankings and many scramble to displace these negative items by doing guerilla SEO. Optimization of content you generated yourself should be incorporate in your day-to-day internet marketing to-dos. If you have strong rankings at the onset, there’s less to worry about when bad you- know-what hits the fan. Engage Your “Detractors” Most of the time, a crisis develops just because no one from the brand reached out to the aggrieved party. Internet marketers, especially social media companies should always be on the lookout of what people are talking about and offer a clarification or even an apology to those who are concerned. The important thing is for people to feel that you are listening to their grievances and are taking active steps in resolving their concerns. Author is an Internet marketing expert and wants to share his knowledge with people who are about to hire a social media marketing company for their business. He has also given words to many articles where one can find the latest trends popular in SEO and social media agencies. .
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