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					Removing learning barriers
for incorporating XML automation
into graphic design




                                   presented by:
                                   Catherine Palmer, EMDTMS
                                   Full Sail University
     Improve Design Training
       automation of layout production tasks


     Display Code Visually
       to be more engaging and memorable


     Effective Presentation
       strategies for teaching visual learners




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
                          ?
               What if it was easier
          for visual creative designers
         to learn and use technology
   in graphic design software applications
                          ?



October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
      Are there better ways for certain types of people 

      (visual creative designers) 
       to learn certain
      types of information 
       (coding in graphics
      software applications) 
           that are text
      based, 
             (XML, Scripting) 

      than reading printed materials? 

      (in book format)




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
<p style="font-family: verdana,
sans-serif;font-size: xx-large;
text-align:center; margin: 12ex 1em;">&lt;human<span
style="color:red;">readable</span>/&gt;</p>




          <humanreadable/>

October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
                                                                     Fun and
                                                                     interesting
                                                                     are less critical
                                                                     than relevant
                                                                     and applicable
                                                                     to their work



October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     motivated to learn and apply technology to express their ideas




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     aim training strategies to their skills and strengths




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     allows visual learners to see “The Big Picture”




 offers a general explanation of how
  interrelated technologies fit together

 NOT sequential step-by-step instruction,
  where the overall goal is not readily
  seen in each increment

October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     gets learners involved with entire issues or problems




 shows interrelationship of components
  and relationship to the whole

 encourages component analysis,
  NOT a topic-by-topic approach


October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     enables understanding within the context of a whole task




 emphasizes demonstration over
  discovery or exploration processes

 NOT abstract or theoretical examples



October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     for teaching text-based code to visual learners




         a guided task-centered approach
       in a visual rather than textual format
         using realistic contextual examples



October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
a survey asking graphic designers about
 using automation and learning code




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
 establish a baseline of how designers
  understand and use automation




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
determine if graphic designers are…


AWARE                of the automation features
know              how to APPLY the features
understand                          the BENEFITS of the features


October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     within design schools




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     within professional design organizations




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     within professional design organizations




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     within professional design organizations




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     No school would allow the survey
      with their design students

     No design group would allow the
      survey with their members




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     design-related academic programs:
      technical topic was not appropriate
      for their creative departments

     graphics industry organizations:
      too technical for their constituents to
      be interested in or involved with

     individuals: even a survey is too hard
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
                   Teaching Code to Creatives - Removing learning barriers for
October 20, 2011       incorporating XML automation into graphic design
     unexpected refusals by schools and
      groups to participate in the survey

     rather than gathering survey results
      as intended, Cycle 1 became about
      requesting to distribute the survey



October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     identify the obstacles that designers
      have toward wanting to learn these
      technologies

     focus was adjusted toward the strong
      opinions and negative emotions

     new target to understand attitudes
      and reasons for this resistance
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
        identify self and work on a range
         from creative to technical

        describe feelings toward
         using technology in creative work

        explain favorite methods
         for learning technology

October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
 determined that graphic designers are…

 UNAWARE of the automation features
 aware of the features, but thought they
 were TOO DIFFICULT to learn
 aware of the features, but thought they
 were NOT APPLICABLE or relevant

October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
  make               designers AWARE of the features
  make     designers realize the
      RELEVANT APPLICATION of the features
      to creative design work
  MOTIVATE                          their learning of the features
  ELIMINATE   barriers that prevent
      widespread use of the features

October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
  Often              or Always
       94% Character Styles
       95% Paragraph Styles




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
                                                          Always!

                                                         Essential.




                                              :)
                            Styles are AMAZING, super quick and easy.

                        Fantastic, essential to the InDesign experience.

                                   They are easy to use, I love them :)

                                            Can't live without them.

                                           Of course. I LIVE for styles!

                   I need godlike powers (of styles) to get my work done.

                                       Styles make it so much easier.

                                                  Love this feature.

October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
  Rarely              or Never
       70% XML/Tags
       59% Scripts


October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
                                          um, too hard to figure out.

                                     I am not familiar with them
                                and what their advantages/benefits are.




                                              :(
                   Just learned about these, not sure when to use them.

                                   don't know enough about them 

                                       Don’t know about this one,
                                    but you can bet I will look it up soon.

                                  what is that? / Que est que c'est? /
                                   was is das? / que que e? / no idea

                                   I don't currently use automation
                                 because I haven't learned how to do it.



October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     use of Type Syles vs. use of Automation




  Rarely              or Never                                     Often                     or Always
       70% XML/Tags                                                      94% Char Styles
       59% Scripts                                                       95% Para Styles




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
                   Introduction of                                   Introduction of
                   Tech Learning topics:                             Automation topics:
                   17% of users drop out                             17% of users drop out




October 20, 2011    Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     effective methods for teaching technology to visual learners



  Visual examples
  Goal-based training
  Realistic relevant projects


     Individualized training content
     Hands-on experience



October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     effective methods for teaching technology to visual learners



     Understand the mindset

     Identify the obstacles

     Address or remove these barriers




October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
     effective methods for teaching technology to visual learners



     Empower the users to more easily
      learn these technologies

     Leverage these powerful features to
      their professional advantage

     Increase their opportunities for
      creative work.

October 20, 2011   Teaching Code to Creatives - Removing learning barriers for incorporating XML automation into graphic design
Removing learning barriers
for incorporating XML automation
into graphic design




                                   presented by:
                                   Catherine Palmer, EMDTMS
                                   Full Sail University

				
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