Why are Coffee Franchises so Popular by davidkurniawan


									Why are Coffee Franchises so Popular?

Investors everywhere are enamored with the idea of building a coffee
franchise business. There are many reasons for this but the bottom lines
boils down to the fact that so many among us love coffee-especially those
that own and operate a coffee franchise. While loving your product or
service is a great reason to go into a certain business, there are many
other things that should be considered. With that in mind, many of the
following reasons contribute to the wide popularity of the coffee
franchise in the United States.

Low Investment. While this certainly isn't true of all coffee franchises
there are many emerging coffee franchises that allow business owners to
invest in their franchises and build upon the capital of their good names
for well under one hundred thousand dollars. In the world of franchises
this is huge with more popular franchises selling in excess of one
million dollars for the first restaurant or store.

Low Overhead. This is yet another great reason to look to the wonderful
product of the coffee bean upon which to build your business. The less
money spent on expenses equal greater profit. Profits are the goal when
investing in a coffee franchise or any other business venture.

High Profit Potential. When you consider the cost of a cup of coffee at
your average coffee franchise store the return on the investment is
phenomenal. People spend more on a cup of coffee than they will spend on
a gallon of gasoline at today's prices and consider it money well spent
for the pleasure a good cup of Joe provides. The costs involved in
creating that cup of coffee are relatively low when compared to the cost
of a fast food hamburger and yet the cost of the cup of coffee is
generally much higher.

Popular Product. Coffee is popular with millions of drinkers worldwide
and new people turned on to the wonderful world of coffee each and every
day. Not only are we looking at a world of growth as a business but
coffee drinkers are growing younger than in years past. Coffee is a part
of pop culture these days and seems to be a fad that is here to stay. You
will need very little advertising to get your message across. Your
biggest concern will be to continue providing excellent products and
service so that customers will return day after day.

Pop Culture Appeal. I mentioned above that coffee houses, stores, and
cafes have become a part of pop culture. This is appealing to many would
be business or franchise owners and a huge reason that the coffee
franchise has become prominent across the country in big towns and small
communities alike. It is an opportunity to become a part of the popular
culture of a generation and that is the sort of momentum that many
business owners would love the opportunity to capitalize upon.

If you are considering buying into a franchise business, a coffee
franchise may be the perfect solution. Examine carefully your reasons for
wanting to do so and take the time to put pen to paper before buying in
to make sure you are getting the best value for your investment dollar.

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