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Comparison Shopping

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									                                     Comparison Shopping
Compare at least five products among four food retailers on
            Variety
            Assortment
            Service
            Price
            Location
            Promotion
            Design and Display
            Type of Retail Institution

The form attached will provide guidance for you. You should have five forms completed. From the
information you gather, you are to come to some conclusions about each retailer's strategy. Give as
much detail as you can. For each retailer identify:
       a) The target market to whom you think the retailer is directing its efforts and why
       b) How the retailer strives to satisfy the needs of the target market
       c) How the retailer builds a long-term advantage over the competitors.
       d) Conclude with how effective you think the retail strategy is for each retailer.
Product #___: Type of Product_____________________________________________

                    STORE #1         STORE #2              STORE #3          STORE #4

 Variety-
 How many
 variations are
 represented?
 (How many
 types of choc.
 chip cookies?)

 Assortment -
 How many
 Brands of this
 one type?
 (Mothers,
 Keebler,
 Private label)

 Any service
 involved?
 (Samples,
 convenient
 pkg., self-
 help)

 Price

 Location (on
 shelf, in store)

 Promotion
 (Sale,
 coupons,
 samples)

 Design &
 Display
 (Special
 display?
 facing, signs)

 Type of Retail
 Institution

 Other
 Comments

								
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