Affiliate Program
Fund Raising Through affiliate programs Aditya Pandit April 03 2005
What are affiliate programs?
Commissions for re-directing visitors to shopping websites No joining fees or cost Average commissions range from 2 to 10%
Probable Affiliate programs
Amazon
One of the oldest affiliate program Most popular ecommerce site
Ebay
Auction site leader A big user base
1800 Flowers
Lower target user base but high commission(8%)
Amazon program
Book reviews Book recommendations Biggest potential for commissions as it has a wide user base Estimated 10 volunteers/supporters per chapter spending average $300(Based on an survey on AID Boston)
Estimated commissions
Amazon
5% estimated commission
10 cents per BID/BIN 8% commission
Ebay
1800 Flowers
Target participants Estimated commission
~500 volunteers/supporters Annual Estimates
Users 500 500 Avg. ($) 300 10* Total ($) 15K 5000* Comm. ($) 7500 500
Site Amazon Ebay (*bids/bins)
1800Flowers
TOTAL
100
40
4000
320
8320
Growth
Growth in supporter base automatically increases the funds we get through this ~5000 volunteers/supporters after 5 years
Visitors 5000 5000 1000 Avg.($) 150 10 40 Total($) 750,000 50,000 40,000 Comm. 37500 5000 3200 45,700
Site Amazon Ebay 1800Flow ers TOTAL
Effort Estimation
2 to 3 days per site Filling up form and providing payment details Providing non-intrusive referral page on web site for banners and links Maintenance
Only if fine tuning needed Monitor payments and success/failure of programs
Risks
Low user awareness Cluttering of web site due to too many program banners and links Changing user behavior to adopt aid referral page as the starting page for shopping
Advantages
Good start in extracting more value out of our web sites One more fund stream with very low maintenance and volunteer effort required The fund stream will only grow as AID becomes more popular and volunteer/supporter base increases Easy way to attract new supporters
Action Items
Approval of program Approval from other AID chapters? On approval coordination with main AID website admin for putting up the referral page and its placement on the site