FUNDAMENTALS OF

							  Helping Southern Producers Reduce Risks

        Through New Internet-based Services
                    A Project Funded by USDA Risk Management Agency

Partners:
   Southern Sustainable Agriculture Working Group (SSAWG)
   National Center for Appropriate Technology (NCAT), Fayetteville, AR


Advisory Team:
   Rodale Institute, Kutztown, PA
   Heifer International, Southeast Program, Gainesville, FL
   Florida Organic Growers, Gainesville, FL
   Arkansas Land and Farm Development Corporation, Brinkley, AR
   Kentucky State University, Small Farmer Program, Frankfort, KY
   Rural Coalition, Washington, DC



                                               March 2005

                        PART 1—DRAFT PRESENTATION:

                     Resources for Learning and Connecting

                         With Other Producers and Markets

- For information, or answers to questions concerning this CD-ROM or notebook,

 please call NCAT Agriculture Specialists — Holly Born, Janet Bachmann,

 Julia Sampson, or Nana Mejia at NCAT (toll free) 1-866-442-6085.

- Contributors include Teresa Maurer, NCAT Program Manager, and

 Majid Qureshi, Computing Services Intern.

  National Center                                        ATTRA — National      Sustainable Agriculture
  for Appropriate Technology                                              Information Service
  1                March 15, 2005                             1-800-346-9140    www.attra.ncat.org
                                     Table of Contents




PART 1
                                        LEVEL ONE

      INTRODUCTION TO USING THE INTERNET FOR FARM MARKETING


Element 1   Why Use the Internet for Farm Marketing?

                   Introduction

                   Pros

                   Cons

                   Developing a Marketing Plan:
                         What to accomplish by being on the Internet?

                            Basic Elements You Need

                            How Producers Are Using the Internet for Farm Marketing:
                           Simple e-mail Marketing Example
                           Email Newsletter Marketing Example
                           Third-Party Web Site Listing Examples
                           Simple Farm Web Site Examples
                           Complex Farm Web Site Example with On-line Ordering and
                            Payment Examples

Element 2   The Basics: Using Your Computer and Technical Support

                   Internet Service Providers (ISP)

                   Four Ways to Connect to the Internet

Element 3   E-mail (Electronic-mail) Marketing

                   E-mail Newsletters

                   Tips to Create Newsletters That Work
                   (Presentation by Angie Eckert)


  National Center                                ATTRA — National      Sustainable Agriculture
  for Appropriate Technology                                      Information Service
  2             March 15, 2005                        1-800-346-9140    www.attra.ncat.org
Element 3 (cont’d) Etiquette

                   Viruses

                   Domain Names

                   Mailing List Servers (LISTSERVs)

                   Newsgroups

                   Photos

Element 4    Finding Information on the Web to Use in Marketing

                   What Producers Find on the Internet:

                   Useful Sites for Marketing Information

                   Marketing on the Internet—More Information

                   Using Search Engines

Element 5   Evaluating the Quality of Information on the Internet

Element 6   Listing Your Farm on a Third-Party Site




                                      LEVEL TWO

                                 YOUR OWN WEB SITE:

       MORE ADVANCED USES OF THE INTERNET FOR FARM MARKETING


Element 1    More on Domain Names

Element 2    Developing Your Own Farm Web Site
                   Free Web Hosts

                   Commercial Web Hosts

                   Considerations for Choosing a Commercial Web Host


  National Center                               ATTRA — National       Sustainable Agriculture
  for Appropriate Technology                                      Information Service
  3             March 15, 2005                        1-800-346-9140    www.attra.ncat.org
Element 3     How to Get Your Web Site Seen

                      Using Tags to Help Search Engines Find Your Site
                          <TITLE> Tags
                          <META> Tags

                      Body Text

                      Registering Your Site with Search Engines

Element 4     Using Web Statistics to Evaluate Your Web Site

Element 5     On-line Transactions

                      So you want to conduct on-line transactions-- is this feasible?

                      Storefronts




PART 2

         IN-DEPTH TECHNICAL PRESENTATION FOR MORE INFORMATION

                       Web Site Development for Farms, by Debbie Roos

                North Carolina Cooperative Extension, Chatham County Center




ATTRA is the national sustainable agriculture information service operated by the National Center for

Appropriate Technology, through a grant from the Rural Business-Cooperative Service, U.S.

Department of Agriculture. These organizations do not recommend or endorse products, companies,

or individuals. NCAT has offices in Fayetteville, Arkansas, Butte, Montana, and Davis, California.


  National Center                                      ATTRA — National     Sustainable Agriculture
  for Appropriate Technology                                           Information Service
  4                March 15, 2005                          1-800-346-9140    www.attra.ncat.org