Vice President Communications Public Relations in Cincinnati OH Resume Edwina Blackwell Clark by EdwinaBlackwellClark


More Info
									                                    Edwina Blackwell Clark
                                            Dayton, OH 45406
                            Cell 513 889-6773


Dynamic and energetic communications executive with strategic, solutions-driven experience. Successful
leadership building collaborative teams for collective impact. Consistently demonstrated ability to build value
that differentiates. Highly successful at establishing excellent community partnerships for strategic results.
Able to handle and manage multiple priorities and multiple office locations. Distinguished performance in
market strategy development. Demonstrated success with change management.

     Strategy Development                  Executive Communication and              Resource Allocation for
                                           Positioning                              Competitive Advantage

     Strategic Leadership                  Media Relations and Brand                Message Development for
                                           Reputation Management                    Key Internal and External
                                                                                    Audiences and Platforms

     Public Engagement                      Crisis Communication                    News, Editorial and Speech

Editor/Publisher                                                                 April 2008-Dec. 2011
Publisher Northern Cincinnati Group of Newspapers
Provided editorial and business leadership for a group of two small daily newspapers and eight weekly
newspapers. Managed five Editorial offices in two counties. Provided budget oversight for print and web
operations with $13M of revenue in the growth areas of Butler and Warren Counties.

Key Accomplishments
   By following content research, improved the Hamilton JournalNews and The Middletown Journal reader
   satisfaction scores from -6 to plus 17 and plus 21 satisfaction scores respectively in three months time in
   Restructured three Editorial staffs into one large news staff with a consolidated managerial structure to
   flow resources more effectively in all papers
   Created and implemented a successful public relations strategy after we closed offices in multiple
   Helped build national public relations strategy to position Cox Media Group as a desired employer for
   diverse candidates
   Successfully improved internal communications across multiple offices after issue identified on employee
   Managed weeklies budgets, with revenues in excess of $4M and distribution at 85K, and instituted cost-
   reductions that led to $250K in savings, which directly improved the bottom line
Edwina Blackwell Clark                                                              Page Two

Senior Vice President for Audience                                                 April 2005-April 2008
Senior Vice President for Content
Provided oversight for all of Cox Ohio’s Editorial operations, including the Dayton Daily News and its
community newspaper group. Also responsible for marketing, community relations, digital and new product
development. Worked with Cox Ohio’s CEO and the Senior Vice President for Operations to run the
newspaper group, which consisted of about 1,000 employees. Identified underserved audience segments and
created content for them. Provided communications support for the executive team.

Key Accomplishments
   Created strategy for Cox Ohio to develop a portfolio of new products and services to drive new audiences
   and new revenues
   Developed and managed a multi-pronged internal communications plan to engage employees in New
   Product Development that netted a 10 percent response rate and a 75 percent awareness rate
   Served as media spokesperson
   Created strategy for Cox Ohio to develop a portfolio of new products and services to drive new audiences
   and new revenues
   Led team that created 12 new print, web and niche products
   Provided oversight for more than 150 Editorial staff members in multiple newsrooms
   Wrote corporate communications, press releases and internal communications. Collaborated with
   marketing to create external communications and materials for initiatives
   Helped create strategic framework for corporate giving for community causes

Publisher for JournalNews and Middletown Journal                                   March 2003-April 2005
Business leader for two Cox Ohio daily newspapers, total circulation 42K in Butler County.

Key Accomplishments
   Consolidated Hamilton and Middletown’s Editorial copy desk into one complete desk
   Transitioned production of both newspapers from older production plant to new Cox Print Technology
   Helped develop multicultural PR efforts for the Newspaper Association of America Diversity Committee
   Mentor in industry-wide junior executive program
   Counselor to non-profits on media relations

Editor/Publisher for JournalNews                                                   January 2001- March 03
Top executive for Cox daily newspaper, circulation 22K. Set Editorial and market strategy.

Key Accomplishments
   Led efforts to integrate the JournalNews staff into Cox after its acquisition
   Created successful strategic communications plan for rollout of benefits and compensation changes
   Revamped the JournalNews from a two-section newspaper to a four-section newspaper with a free-
   standing Life Section
   Implemented a product redesign
   Took an underperforming newspaper and turned it into an award-winning publication
Edwina Blackwell Clark                                                           Page Three

Dayton Daily News– Product Marketing Manager
Dayton Daily News – Newsroom positions including Assistant Managing Editor for Newsroom
Administration; Regional Editor; Features Editor; Assistant City Editor, Reporter
Cincinnati Post - Reporter

                Advanced Executive Program- Northwestern University, Evanston, IL.
               Masters of Business Administration – University of Dayton, Dayton, OH
 Bachelor’s Degree in Communication – E.W. Scripps School of Journalism, Ohio University, Athens, OH

                                 PROFESSIONAL AFFILIATIONS
National Association of Black Journalists; McCormick Tribune Fellowship;
Cox Media Group Diversity Advisory Council; Mentor in the Cox Media Group Ohio Mentoring Program;
Mentor in the Cox Enterprises, Inc. Mentoring Program

                                PAST INDUSTRY INVOLVEMENT
Chair of the Recruitment and Youth Development and Workplace Issues Subcommittee of the Newspaper
Association of America Board Diversity Committee; Chair of the Leadership Development Subcommittee of
the Newspaper Association of America Board Diversity Committee; Mentor in the James K. Batten Leadership
Development Program

                              CIVIC LEADERSHIP INVOLVEMENT
Greater Hamilton Chamber of Commerce Board of Trustees; Northeast Cincinnati Chamber of Commerce
Board of Trustees; Butler County Chamber Caucus; Community Building Institute Board of Trustees; Butler
Tech Business Advisory Council; The Dean’s Executive Council for Sinclair Community College Courseview
Campus; Middletown Community Foundation Board of Trustees; Public Media Connect Board of Trustees;
Hamilton Rotary Club; Alpha Kappa Alpha Sorority Inc., Tau Lambda Omega Chapter; past board chair of the
Dayton Contemporary Dance Company; Dayton Minority Economic Development Council; Middletown
United Way

                                      COMMUNITY AWARDS
Dayton African American CEO’s Ten Top Women Award; West Chester-Liberty Alliance Chamber’s Women
of Excellence Award; Dayton Area Chamber of Commerce “Up & Comers” Award; Women in Media
Honoree by the National Council of Negro Women

To top