Edwina Blackwell Clark is a dynamic and energetic communications executive with strategic, solutions-driven experience, and is a successful leadership building collaborative teams for collective impact. Edwina consistently demonstrated ability to build value that differentiates.
Edwina Blackwell Clark Dayton, OH 45406 Cell 513 889-6773 firstname.lastname@example.org COMMUNICATIONS PUBLIC RELATIONS COMMUNITY RELATIONS MEDIA RELATIONS QUALIFICATIONS SUMMARY Dynamic and energetic communications executive with strategic, solutions-driven experience. Successful leadership building collaborative teams for collective impact. Consistently demonstrated ability to build value that differentiates. Highly successful at establishing excellent community partnerships for strategic results. Able to handle and manage multiple priorities and multiple office locations. Distinguished performance in market strategy development. Demonstrated success with change management. KEY QUALIFICATIONS Strategy Development Executive Communication and Resource Allocation for Positioning Competitive Advantage Strategic Leadership Media Relations and Brand Message Development for Reputation Management Key Internal and External Audiences and Platforms Public Engagement Crisis Communication News, Editorial and Speech Writing PROFESSIONAL EXPERIENCE COX MEDIA GROUP OHIO, DAYTON, OH Editor/Publisher April 2008-Dec. 2011 Publisher Northern Cincinnati Group of Newspapers Provided editorial and business leadership for a group of two small daily newspapers and eight weekly newspapers. Managed five Editorial offices in two counties. Provided budget oversight for print and web operations with $13M of revenue in the growth areas of Butler and Warren Counties. Key Accomplishments By following content research, improved the Hamilton JournalNews and The Middletown Journal reader satisfaction scores from -6 to plus 17 and plus 21 satisfaction scores respectively in three months time in 2011 Restructured three Editorial staffs into one large news staff with a consolidated managerial structure to flow resources more effectively in all papers Created and implemented a successful public relations strategy after we closed offices in multiple communities Helped build national public relations strategy to position Cox Media Group as a desired employer for diverse candidates Successfully improved internal communications across multiple offices after issue identified on employee survey Managed weeklies budgets, with revenues in excess of $4M and distribution at 85K, and instituted cost- reductions that led to $250K in savings, which directly improved the bottom line Edwina Blackwell Clark Page Two COX OHIO PUBLISHING, DAYTON, OH Senior Vice President for Audience April 2005-April 2008 Senior Vice President for Content Provided oversight for all of Cox Ohio’s Editorial operations, including the Dayton Daily News and its community newspaper group. Also responsible for marketing, community relations, digital and new product development. Worked with Cox Ohio’s CEO and the Senior Vice President for Operations to run the newspaper group, which consisted of about 1,000 employees. Identified underserved audience segments and created content for them. Provided communications support for the executive team. Key Accomplishments Created strategy for Cox Ohio to develop a portfolio of new products and services to drive new audiences and new revenues Developed and managed a multi-pronged internal communications plan to engage employees in New Product Development that netted a 10 percent response rate and a 75 percent awareness rate Served as media spokesperson Created strategy for Cox Ohio to develop a portfolio of new products and services to drive new audiences and new revenues Led team that created 12 new print, web and niche products Provided oversight for more than 150 Editorial staff members in multiple newsrooms Wrote corporate communications, press releases and internal communications. Collaborated with marketing to create external communications and materials for initiatives Helped create strategic framework for corporate giving for community causes COX OHO PUBLISHING, HAMILTON AND MIDDLETOWN, OH Publisher for JournalNews and Middletown Journal March 2003-April 2005 Business leader for two Cox Ohio daily newspapers, total circulation 42K in Butler County. Key Accomplishments Consolidated Hamilton and Middletown’s Editorial copy desk into one complete desk Transitioned production of both newspapers from older production plant to new Cox Print Technology Center Helped develop multicultural PR efforts for the Newspaper Association of America Diversity Committee Mentor in industry-wide junior executive program Counselor to non-profits on media relations COX OHIO PUBLISHING, HAMILTON, OH Editor/Publisher for JournalNews January 2001- March 03 Top executive for Cox daily newspaper, circulation 22K. Set Editorial and market strategy. Key Accomplishments Led efforts to integrate the JournalNews staff into Cox after its acquisition Created successful strategic communications plan for rollout of benefits and compensation changes Revamped the JournalNews from a two-section newspaper to a four-section newspaper with a free- standing Life Section Implemented a product redesign Took an underperforming newspaper and turned it into an award-winning publication Edwina Blackwell Clark Page Three ADDITIONAL EMPLOYMENT HISTORY Dayton Daily News– Product Marketing Manager Dayton Daily News – Newsroom positions including Assistant Managing Editor for Newsroom Administration; Regional Editor; Features Editor; Assistant City Editor, Reporter Cincinnati Post - Reporter EDUCATION Advanced Executive Program- Northwestern University, Evanston, IL. Masters of Business Administration – University of Dayton, Dayton, OH Bachelor’s Degree in Communication – E.W. Scripps School of Journalism, Ohio University, Athens, OH PROFESSIONAL AFFILIATIONS National Association of Black Journalists; McCormick Tribune Fellowship; Cox Media Group Diversity Advisory Council; Mentor in the Cox Media Group Ohio Mentoring Program; Mentor in the Cox Enterprises, Inc. Mentoring Program PAST INDUSTRY INVOLVEMENT Chair of the Recruitment and Youth Development and Workplace Issues Subcommittee of the Newspaper Association of America Board Diversity Committee; Chair of the Leadership Development Subcommittee of the Newspaper Association of America Board Diversity Committee; Mentor in the James K. Batten Leadership Development Program CIVIC LEADERSHIP INVOLVEMENT Greater Hamilton Chamber of Commerce Board of Trustees; Northeast Cincinnati Chamber of Commerce Board of Trustees; Butler County Chamber Caucus; Community Building Institute Board of Trustees; Butler Tech Business Advisory Council; The Dean’s Executive Council for Sinclair Community College Courseview Campus; Middletown Community Foundation Board of Trustees; Public Media Connect Board of Trustees; Hamilton Rotary Club; Alpha Kappa Alpha Sorority Inc., Tau Lambda Omega Chapter; past board chair of the Dayton Contemporary Dance Company; Dayton Minority Economic Development Council; Middletown United Way COMMUNITY AWARDS Dayton African American CEO’s Ten Top Women Award; West Chester-Liberty Alliance Chamber’s Women of Excellence Award; Dayton Area Chamber of Commerce “Up & Comers” Award; Women in Media Honoree by the National Council of Negro Women
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