Sponsor Tip Sheet 2012

							                               How to Maximize Your M&A East Sponsorship


Networking

      Understand the audience at M&A East:
          o Dealmakers from around the country representing private equity, corporate development
              officers and financial executives, investment bankers, lenders, and professional services
              providers who work in M&A and corporate growth.
          o PE firms either in or out of the region have portfolio companies that may need your business.

      Bring the right people. Depending on your sponsor level, you receive 3 to 10+ conference tickets. If
       you have offices outside of Philadelphia, you may want to consider bringing partners and senior
       professionals from those other offices.

      Extend yourself by meeting as many new deal makers as possible. The majority of the events over
       the 2-days are open to all attendees, starting with the Opening Keynote & Grand Welcome
       Reception!

      Plan meetings at The DealLounge on Wednesday, October 17 from 8 am – 4 pm at the PA
       Convention Center in the Ballroom Pre-function area. There will be ample tables for meetings,
       including new overflow space on the 200 level!

      Don’t be overwhelmed by the schedule of events. An agenda is available on the web site.

      Follow-up is crucial.


Lists, Conference Program Book & PE Report

      Utilize the pre-conference attendance list, which will include PE exhibitors, investment banking firms,
       general attendees and sponsors – and will be distributed to sponsors only on September 21. Emails
       and phone #s will be included. Use this list wisely – we do not recommend mass emails! (Sponsors
       should register no later than COB Wednesday September 19th to be included in the list)

      Utilize the Pocket Program Guide. Distributed upon registration at the Convention Center (10/16),
       this book outlines the agenda, Private Equity firms participating in the PE Marketplace, Investment
       Banking firms participating in DealSource, breakout sessions and all of our sponsoring firms.

      Do your due diligence. Use the web site to see what firms are sponsors or exhibitors.

      PitchBook’s PE Report. Take advantage of the custom report created for M&A East by PitchBook
       that will provide in-depth profiles of the 2012 Private Equity Marketplace exhibitors and be circulated
       with the confirmation email in advance of the conference as well as on the Flash Drive available at
       Registration.




                      M&A East 2012 • October 16-17, 2012 • www.MandAEast.com
                   Questions, contact: Jennifer Simons, 610.664.3028 or jsimons@acg.org
                         Stephanie McAlaine, 610.971.4806 or smcalaine@acg.org
                                 How to Maximize Your M&A East Sponsorship


Exhibit Booth


      Use your booth pass to “man your booth”. Each sponsoring firm receives a free booth pass so that a
       firm representative can stay with the booth and talk with conference attendees.

      Manage booth collateral. We recommend bringing approx. 200 pieces of literature. Don’t judge
       the success of your day based on what collateral is remaining, not everyone wants to collect firm
       materials.

      Consider bringing targeted material similar to the subject matter of our breakout programs, which
       can be found on the M&A East web site.

      Gadgets, premium items and raffles are great booth ideas.

      Bring an ample supply of business cards!


Free Corporate Level Ticket

      Invite senior level corporate clients or prospects as your guest – that’s what the Free C-Level Comp
       tickets are for (varies with sponsor level). It builds stronger relationships for you and gives ACG
       Philadelphia and M&A East more brand awareness.

      Any corporate executives registered for the conference, and who qualify, will be invited to the peer
       only Corporate Buyers’ Workshop and Dinner taking place on Tuesday, October 16.


Speaking Role

      For sponsoring firms that have a speaking role – making introductory or closing remarks for a speaker
       or panel program – should keep it concise, relevant and clever.


Social Media

      Take advantage of social media tools to spread the word about your sponsorship

      Follow ACG Philadelphia on Twitter - @acgphilly

      Join ACG Philadelphia on LinkedIn and Facebook




                     M&A East 2012 • October 16-17, 2012 • www.MandAEast.com
                  Questions, contact: Jennifer Simons, 610.664.3028 or jsimons@acg.org
                        Stephanie McAlaine, 610.971.4806 or smcalaine@acg.org