— Partnership to Launch the WIRED + Marriott Culturazzi Series —

(New York – September 17, 2012) – WIRED and Marriott Hotels & Resorts, signature
brand of Marriott International (NYSE:MAR), today announced a partnership to launch
the WIRED + Marriott Culturazzi Series. Kicking off with a Marriott Meetup: Five
Startups to Watch event at the Boston Marriott Long Wharf on September 19, WIRED
Insiders — startup executives, digital game changers, gadget gurus, culture vultures, and
adventurers — will curate four events hosted exclusively at U.S. Marriott properties
through December.

“As we transform our lobbies and public spaces, they are buzzing with younger travelers
connected to their digital worlds, blending work and play,” said Paul Cahill, senior vice
president of brand management of Marriott Hotels & Resorts. “Together with WIRED,
we will bring provocative and stimulating experiences to our hotel guests and the local
community amplified on their social networks and on our Facebook and Twitter pages,
as well as by Marriott Hotels & Resorts’ cadre of social media influencers.”

This fresh and inventive partnership builds on Marriott Hotels & Resorts heritage as an
innovative hospitality leader and of brilliantly hosted experiences, and WIRED’s role as
the authority on how ideas and innovation are changing the world. In addition to live
events, custom Marriott Hotel & Resorts print ads debuted in WIRED’s September issue,
accompanied by online creative, tablet integration and social media support. Each ad
reflects the depth of Marriott Hotels & Resorts’ more than 500 hotels worldwide,
offering both business and leisure travel experiences.

“WIRED is at the epicenter of how technology influences the way we live, work and
play,” said Howard Mittman, publisher and vice president, WIRED. “We are thrilled to
leverage WIRED’s creativity and expertise to develop a captivating program that
reaffirms Marriott’s position as a breakaway leader in hospitality, expertly blending
high-tech services with high-touch experiences to meet today’s evolving customer
needs in a meaningful way.”

The monthly WIRED + Marriott Culturazzi series lineup includes the Humor Me Comedy
Showcase in October and an evening of arts, music and tech at Art Beats in November.
The event series will culminate at the WIRED Store in New York City in December,
featuring the coolest holiday gadgets and gear, where Marriott will present an exciting
interactive display and VIP event. The events, held in the hotels’ public spaces, will
inform, entertain and inspire hotel guests and the local communities; they will also bring
together the hotel event experience with the digital social sphere via live tweeting,
Facebook posts, Instagram photos, blogging and Web video.
Events to date include:

Marriott MeetUp: Boston Long Wharf, September 19, 2012
A celebration of American ingenuity and entrepreneurship led by WIRED Insider’s
Smarter Upstarter and reddit cofounder Alexis Ohanian. The night will recognize “Five
Startups to Watch” from the Boston community that bring innovation to the area’s
startup scene. As well, Kiva Systems will be honored with the “Chief Disruptor” Award
for its great success and continued growth.

Humor Me Comedy Showcase: Marina Del Rey, CA, October 24, 2012
An uproarious evening on the hotel rooftop. The Humor Me Comedy Showcase will
feature emerging and established comedians presented by popular comedy video
website Funny or Die.

Additional details will soon be announced for upcoming Culturazzi events. Join Marriott
Hotels & Resorts’ rapidly growing Facebook and Twitter communities or follow WIRED
Insider for a front row seat to all the action.

Marriott Hotels & Resorts has been reimagining the guest experience, transforming
lobbies and public spaces by designing them for a new generation of business travelers
who blend work and play, demand style and substance and desire high tech and high
touch. Working with its partners IDEO and Steelcase, Marriott is introducing new
concepts, such as purpose-built spaces for smaller collaborative meetings, designed for
the way Gen X and Gen Y work today. As the industry leader in hosting meetings of all
sizes, Marriott is testing innovative technologies, such as applications and booking
meetings on demand that will further differentiate the customer experience at its


About Marriott Hotels & Resorts
Marriott Hotels & Resorts continues to inspire and provide a balanced life on the road for
discerning and high-achieving business and leisure travelers, offering warm, professional
service; sophisticated yet functional guest room design; lobby spaces that facilitate working,
dining and socializing; restaurants and bars serving international cuisine prepared simply and
from the freshest ingredients; meeting and event spaces and services that are gold standard;
and expansive, 24-hour fitness facilities. All Marriott hotels participate in the award winning
Marriott Rewards frequent travel program that allows members to earn hotel points or airline
miles for every dollar spent during each stay. For more information, visit
www.MarriottHotels.com. Visit Marriott International, Inc. (NYSE: MAR) for company
information. For more information or reservations, please visit our web site at
www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
WIRED is the first word on how ideas and innovation are changing the world. Each month in the
magazine and every day online, our editors deliver a glimpse into the future of business, culture,
innovation, and science. AdWeek named WIRED to its 2011 Hot List and made WIRED its first-
ever “Magazine of the Decade” in 2010. It was named to Advertising Age’s A-List in 2010,
received three National Magazine Awards for general excellence in 2005, 2007, and 2009, and
was nominated for a National Magazine Award for Magazine of the Year in 2011. Wired.com
was named 2009’s Best Magazine Website by AdWeek, Best News, Business & Finance Website
in 2009 by MPA Digital, and was a 2011 National Magazine Award for Digital Media “General
Excellence” finalist. WIRED and Wired.com reach more than 14 million readers each month.

About WIRED Insider
WIRED Insider presents ideas, intelligence, events, and promotions from WIRED to provide
content and experiences that will enhance the WIRED community: people who love tech and all
the ways it impacts and influences their lives. Inspired by the editors, WIRED Insiders are
notable personalities that embody the varying passions of WIRED’s audience, including startup
executives, digital ladies and gents, gadget gurus, culture vultures, foodies, adventurers, and DIY


Jonathan Hammond, WIRED, (212) 286-5866 or jonathan_hammond@wired.com
Rachel Millner, WIRED, (415) 276-4952 or rachel_millner@wired.com
Karen Shosfy, WIRED, (212) 286-7273 or karen_shosfy@wired.com

Marriott Hotels & Resorts
Jennifer Clark, Burson-Marsteller on behalf of Marriott Hotels & Resort, (212) 614-4862
or jennifer.clark@bm.com
John Wolf, Marriott International, (301) 380-5718 or john.wolf@marriott.com

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