Model press release for campaign event
Contact: [your name]
[Your logo] Tel: [your phone]
For immediate release
[Your organisation] to hold lunch box challenge/character quiz to show
the power of food marketing over children
[Your organisation] is holding the event on XXX at XXX. XXXX school children will be
asked to XXXXXX. The event is designed to highlight the impact of the marketing of
food and drink products on children, and the need for government action.
[Your organisation] has called on the government to seek a commitment to engage
with stakeholders to develop a national policy to protect children from unhealthy food
marketing. This is in line with recommendations made by the World Health
Organization (WHO) in May 2010 and a proposed Code on Marketing of Food and Non-
Alcoholic Beverages to Children published by Consumers International in 2008.
[Your name said]
[“Our event will show that food marketing is an extremely powerful tool when used on our
children. We want the government to act on the recommendations of the World Health
Organization. Our children deserve the same level of protection that consumers in other
In [your country] [insert childhood obesity/ poor diet statistics]
Notes to editors
Contact XXXXXXXXXX if you would like to attend the event. Photos will be available after the event.
[Brief Information about your organisation goes here]
[Your organisation] is a member of Consumers International (CI), the only independent global campaigning voice
for consumers. With over 220 member organisations in 115 countries, CI is building a powerful international
consumer movement to help protect and empower consumers everywhere. www.consumersinternational.org
The CI proposal for a Code on Marketing of Food and Non-Alcoholic Beverages can be viewed here:
In May 2010, the 63rd World Health Assembly (WHA) agreed a set of recommendations designed to protect children.
The recommendations can be viewed here: http://whqlibdoc.who.int/publications/2010/9789241500210_eng.pdf