How to Create a Winning Title for Your Book by toriola1


									                                                 Presented by Daniel Toriola

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                                          How To Create A Winning Title For Your Book
                                                            By Marvin D. Cloud

   Mothers of newborn babies are used to being asked, “What’s your baby’s name?” As innocent as it
may sound, the deeper question behind the question is: “Did you give any thought to your child’s
name, or did you just pick something out of thin air?” I submit to you, that there are millions of babies
around the world who will grow up with names that people won’t understand, with no meaning at all,
names they themselves don’t like. Many of them will eventually apply for and legally change their

Think of your book as your “baby.” This is not to belittle the birthing process, because after almost
losing both my wife and daughter during childbirth on November 26, 1983, I believe that nothing can
really compare to it. However, there are some parallels. As your book is born in your heart and makes
its way out of your womb, and you finally announce to the world that it is here, how will the name you
give it affect how it is received by total strangers? Will they eagerly embrace it, or will they be “like a
calf staring at a new gate?”

Every advertising guru I’ve studied talks about the importance of a good headline. Claude Hopkins
states: The purpose of the headline is to pick out people you can interest. You wish to talk to someone
in a crowd. So the first thing you say is, ‘Hey there, Bill Jones,’ to get the right person’s attention …
What you have will interest certain people only, and for certain reasons. You care only for those
people. Then create a headline that will hail those people only.”

Jay Conrad Levinson said: Every guerrilla destined for marketing victories knows very well that if you
have ten hours to spend creating a marketing weapon, you should spend nine of them creating the
headline. It’s the first impression you make, often the only impression, and the rest of your marketing
weapon will live or die by the quality of that headline.

Jay Abraham points out, “A headline is an ad for the ad. Its purpose should be to reach only those who
are most qualified to be a prospect for your proposition.” There is very little difference between a
headline for an ad and a book title. A standard cliché is, “You can’t judge a book by its cover.” While
this may be true, almost everyone does. An original and creative title for your book speaks volumes
about you as an author. Even titles that are changed by the publishing houses reflect you, because to
most people, the book and author are one. Your title should in some way mirror what your book is
about. With a little thought, you will see that there are many ways to do this. Many successful titles

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                                        Presented by Daniel Toriola

have sprung from common phrases, puns, wordplay, songs, nursery rhymes, parts of scripture, and
advertising slogans, just to name a few.

Marvin D. Cloud is the founder of, which produces, markets, and sells, personal
bestsellers. Stop by and claim your free Get Off The Pot Writer's

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                                       Book Title Secrets To Selling More Books
                                                            By Jeff Smith

Book Title Secrets To Selling More Books by Jeff Smith

Your struggling to sell just a few copies of your book, ebook,
report or other information-based product each month?

Are you stumped by the lack of response you are getting?

You are positive people want your information, yet no matter
how hard you try, you can't seem to tap into the flood of
demand with your infoproduct.

Happily, there is one simple, quick change you can make to
your product that can make a massive difference to your
results -- improve your book title.

Your book title is often the ONLY advertisement that stands
between your bank account and your prospects wallet.

Why is that?

Your book title finds it's way to directories, onto bookshelves
(in the case of a printed book), website titles, website links,
email and forum signatures, business cards, topics of seminars,
press releases, joint venture partner proposals and campaigns,
interviews, and much, much more....

Here are 3 highly successful techniques for turning your mediocre
book titles into sizzling, red-hot, money-making titles...

Book Title Writing SECRET #1: Grab Their Attention

It often happens that book writers have great content, even great
sales letters and press releases, but their title is a dismal, limp
descriptive bore.

This is not the place to "save your best" marketing for the
press release.

You want your book title to reach out and grab the browser's
attention instantly by being personal, controversial and knowing
exactly what is "front-of-mind" for your market.

Use strong words, action words, and controversy (within reason)

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                                               Presented by Daniel Toriola

to capture your prospect's attention.

Book Title Writing SECRET #2: Tap Into Their Interest

Apart from what you may think, you will not create interest in
your readers, what you can do is anticipate and tap into interests
that already exist in the mind's of your readers.

How do you do this?

Simple, by identifying what that interest is and clearly
communicating this in your title.

For example, you've selected dieting as your subject area - and
you discover that what your market is REALLY interested in right
now is diets that are not dangerous to your health.

Your title could be something like:

WARNING: What You Don't Know About Low-Carb Diets That May Hurt You.

It's a matter of knowing what the REAL concerns are in your

Book Title Writing SECRET #3: Create Anticipation

Your book title must turn casual interest into enough curiosity
that they will take a next step - read your sales letter, lookup
your book, open the cover, purchase your book, etc...

Once you have grabbed their attention, tapped into their interest,
the final step is to convince them that YOU, the author, offers
a believable, unique and better fulfillment of their desire than
others do.

You can create curiosity by:

- giving your approach it's own "technology" name
 - listing the number of steps or formula stages
 - promising results

Book Title Writing SECRET #4: Overcoming Objections

Finally, there is one final step that can really make your book
title effective - that's to eliminate the biggest objection your
prospects will have to not buy your product.

For example, in Steve Manning's book "How You Can Write Your Book

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                                                Presented by Daniel Toriola

On Anything in 14 Days Or Less...Guaranteed!" (see ) Steve overcomes
the number one objection in the mind's of aspiring writers with
the words "About Anything").


Most writers are not confident about their ability to write about
a given topic - promising them an approach that will work no matter
what the subject matter, overcomes the biggest buying obstacle right
in the title.

With these tips, turn your work into it's own marketing machine by
Attacking your market with your book title. Watch your sales soar,
your credibility increase and best of all, watch your bank account

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Book Title Secrets To Selling More Books
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