Social Psychology - Get Now DOC

							                                    Social Psychology
                                      Extra Credit
                                   Chapter 11 Prejudice
                                      Spring 2010



First, visit the Implicit Association Test website and take the short test so that you have
some understanding of the methodology.

IAT Website

After completing the task, then watch a very short video of Mahzarin Banaji and Anthony
Greenwald explaining the significance of their data.

Discussion of Implicit Association Test Data

(Scroll down to "You Bigot: Implicit Association Test 2/2, 6:49 minutes" and select)

Now, the assignment is to explain how Automatic and Controlled Processing of Efficient
Stereotypes (pages 394-398) help you understand what the IAT is trying to measure.