WARREN J. ROSEN Reston, Virginia 20191
703.391.1061 phone 703.463.6461 cell email@example.com
EXECUTIVE LEVEL MANAGEMENT
Sales Management ~ Account Management ~ Customer Service
Versatile and enterprising executive-level leader with an exemplary record for developing and
implementing strategic plans that consistently exceed revenue objectives, while optimizing customer
service and client retention. Excellent communicator who believes in management through example in
order to build consensus, motivate teams and deliver results. Exceptional problem solver and relationship
builder with the demonstrated ability to forge viable business alliances across all corporate levels.
Proven ability to manage client expectations, deliver exemplary service, excel in fast-paced, multiple
deadline-driven environments and persevere in challenging and diverse surroundings. Over 20 years
experience as a highly motivated, passionate professional with impeccable integrity.
AREAS OF EXPERTISE
Strategic Sales Management • Business Development • Senior Level Solution Oriented Sales
Account Management • Client Relations • Client Services • Relationship Building • Problem Solving
Team Leadership • Team Building • Training • Mentoring • Staff Development • Salesforce.com
Channel Development • Market Penetration • Quality Control • Quality Assurance
MATTHEWS INTERNATIONAL, Pittsburgh, Pennsylvania 2010 to 2012
Position eliminated due to corporate budget cuts
Leading publicly-traded company with over $900M in annual sales, specializing in brand solutions,
memorialization products, and architectural products.
National Sales Manager –Architectural Products
Directed management of all national accounts at the corporate, regional, and local levels. Devised sales
strategies to achieve sales and profitability targets and collaborated with marketing and customer service
departments in the creation of corporate strategic plans. Commanded field-based sales operations for a
team of 7 remote regional managers, and drove training and mentoring activities to optimize team
performance. Developed compensation and incentive programs for sales team, as well as performance
metrics. Maximized account retention by ensuring superb customer service and acting as escalation point
for any customer issues.
Secured 8 new key accounts in unrepresented regional territories, including the 2 largest accounts in
division history- $475, 000 and $625,000 respectively.
Grew division sales 16% year over year, reversing a 24% downward trend during the previous 5
years. I accomplished this by focusing efforts on larger key account sales along with architectural
and design firms who specify these products.
Generated $1.2M in additional sales by re-signing 5 key accounts that previously left the firm
because of issues regarding poor quality and customer service. I managed this reversal by
implementing stringent oversight on service and production department operations.
Improved overall client satisfaction and manufacturing quality while significantly reducing error-
related costs by streamlining communication between sales, operations, and production
Served as a key member of the implementation team for a new CRM system (salesforce.com).
Increased firm visibility and brand awareness across multiple markets (including architecture, design
firms, general contractors, and signage manufacturers), through the development and delivery of
comprehensive marketing materials, presentations and free prototype sample programs.
WARREN J. ROSEN Page 2 firstname.lastname@example.org
AVITECTURE, INC., Sterling, Virginia 2009 to 2010
One year contract
Audio / visual design and integration firm with 45 employees and annual revenues of $6M+.
Digital Signage Specialist
Developed new sales pipeline by modernizing the company’s product and service offerings through the
introduction of full-service digital signage capabilities. Conducted market research, forged strategic
business relationships, and structured remuneration agreements with best-in-class digital signage
software firms. Managed integration of full digital service offerings within sales, operations, and service
departments. Acted as the internal business matter expert, including administration of training on new
products and services and delivering client presentations and demonstrations.
Elevated sales by $800K+ within one year, exceeding revenue goals set upon hire.
Optimized future revenue potential by implementing comprehensive digital signage services
TTSS INTERACTIVE PRODUCTS, INC., Rockville, Maryland 1999 to 2009
National software company specializing in the development of digital signage systems with 22 employees
and $3M+ in annual revenues.
Vice President, Sales / Client Services
Generated sales and business development strategies in alignment with corporate objectives. Performed
market research to identify optimal vertical markets, and created targeted marketing plans to introduce
new products and services. Determined individual and company wide sales objectives. Oversaw quality
control and client satisfaction. Served as escalation point for all client issues.. Cultivated strategic
alliances to build and manage 24 channel partners. Oversaw 2 inside sales representatives.
Achieved 17% average annual sales increases while sustaining profit margins of 35 to 40% across
all product categories.
Expanded client base significantly by establishing a national sales channel and network of diverse
strategic partnerships throughout the United States.
Enhanced brand awareness and visibility by initiating ongoing marketing efforts with architecture and
design firms, general contractors, and signage manufacturers across the country, as well as the
Society of Environmental Graphic Design (SEGD), a major proponent of digital signage in public
Invited to deliver key presentations on digital signage and dynamic wayfinding at several SEGD
annual conferences and regional educational seminars.
Improved customer service by managing client expectations and acting as escalation point for all
Maximized retention of key clients by personally managing all high-profile direct sales and projects
across a broad range of sectors including commercial construction, hospitality, higher education and
Bachelor of Arts
Shimer College, Waukegan, Illinois
Member, Society of Environmental Graphic Design (SEGD)