Store Manager Retail Sales in Atlanta GA Resume Phil Cross

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					                                                    PHIL R. CROSS
                                              Bogart, Georgia,30622
                                       859.494.5733  ptcross@bellsouth.net

                                               QUALIFICATIONS PROFILE

Highly motivated, results-driven, and tenacious senior executive offering more than 20 years of retail sales and
multi-unit store management experience. Offer exceptional qualifications in creating effective marketing strategi es
and plans to increase sales, capitalize on growth opportunities, and maintain profitable retail operations.
Recognized as an empowering manager, adept at training and developing employees to foster team unity toward
fulfillment of corporate target goals. Excel at establishing win-win relationships and addressing diverse customer
needs by providing innovative solutions and ensuring utmost satisfaction. Display proven effectiveness to multitask
in a fast-paced environment with dedication to superior service. Bilingual in English and French.

                                                    CORE STRENGTHS

 Retail Merchandising and Display                                Marketing and Promotional Campaigns
 Competitive Market Research and Analysis                        Sales Action Plans Development
 Product Positioning and Corporate Branding                      Outstanding Customer Service and Relations
 Superior Interpersonal and Communication Skills                 Excellent Presentation and Negotiation Abilities
 Leadership, Training, and Team Building                         Problem Solving and Decision Making

                                                 EMPLOYMENT HISTORY
STORE MANAGER  JCPENNEY COMPANY, INC., LEXINGTON, KY                                                            2005–2012

Directed and coordinated day-to-day operational aspects of the business to continuously increase profitability. Spearhead
a team of 3 executives and 10 department supervisors including 150 to 180 associates to drive sales, service, and credit
results. Oversaw the budget process through optimal staffing while keeping salary costs below profit plan guidelines.
Facilitated weekly strategic and tactical meetings with the management team to plan and brainstorm on activities, sets,
marketing, and upcoming deadlines to maximize results and reduce non-productive exercises. Presided over the
execution of markdown phasing to maintain gross margins above company standards while delivering impactful
shopping experience to the customer with properly sized and signed racks. Built and cultivated long-term quality
relationships with clients by addressing their needs and providing their utmost satisfaction under time constraints.

Notable Achievements:
   Drove all efforts to maintain the highest level of merchandise standards
   Greatly surpassed quotas by generating $19M in merchandise sales
   Amplified sales of the Catalog/.com business to more than $5M
   Played a vital role in managing salary cost to 10.1% versus salary cost plan of 10.2%
   Consistently exceeded annual salary cost profit plan in a difficult retail environment while improving customer
    service survey scores above District, Region and Company results
   Obtained a Customer Service Survey net promoter score of 81%, versus district 77%, region 75%, and company 75%
   Optimized productivity in the stockroom receiving area by reconfiguring carts and tables in U-shape for less steps
    taken by the receiving team, achieving $125 per hour productivity versus the company goal of $115
   Earned distinction for employing best practice for other stores to incorporate, thus achieving time savings with a
    direct impact on productivity
   Conceptualized and employed an innovative plan, with input from the management team, after completion of the
    SWOT analysis
   Designed, developed and implemented three- and five-year plans, including a plan to revisit at mid-year and annually
    for adjustments and changes
         PHIL R. CROSS                                                                          PAGE TWO

STORE MANAGER  MT. STERLING, KENTUCKY                                                                        2001–2005
Supervised 60-90 employees to develop their competencies and achieve their maximum level of potential. Displayed
unsurpassed expertise in the store in all daily functions of planning and allocations of staffing, merchandise sets, and
execution of exit strategies on discontinued merchandise to reduce profit loss. Facilitated training and coaching of all
associates to maintain a customer-friendly environment. Applied dynamic leadership talents in all operational areas, such
as staffing, maintenance of the store, receiving, and the appraisal process. Mentored a team of 5 department supervisors
in merchandise sets planning, replenishment of merchandise to the floor, recovery of the store, and execution of
company markdown activities.
Notable Achievements:
 Commended for consistently achieved first-quarter sales results in a district of 16 stores and 100% monthly results in
    credit card acquisition
 Championed in instituting an associate recognition program, in addition to the company recognition program,
    enabling associates to recognize other associates
 Generated stores sales to $9,235,000 from $7,375,000 during tenure at this store from year 2001 to 2005
 Rose from rank and promoted to Store Manager of Lexington, also known as $17M store

                                             PRIOR WORK EXPERIENCE
Store Manager, Blytheville, AR                                                                                     2001
Store Manager, Blytheville, AR                                                                                1997–2001
Assistant Store Manager, Montgomery, AL                                                                            1997
Assistant Store Manager, Fort Myers, FL                                                                            1995
Sales Support Manager, Fort Myers, FL                                                                         1994–1995
Men's Senior Merchandise Manager, Fort Myers, FL                                                              1990–1994
Merchandise Manager, Home Department, District Buying Team, Port Charlotte, FL
Management Trainee, Bradenton, FL

                                                      EDUCATION
CREDITS TOWARD BACHELOR OF ARTS DEGREE  University of South Florida, Sarasota, FL
ASSOCIATE OF ARTS IN BUSINESS, GPA: 3.5  Manatee Community College, Bradenton, FL

                                                   CERTIFICATION
College Recruiting Captain, 2007

                                           PROFESSIONAL AFFILIATIONS
Member, Chamber of Commerce | Board Member, Kentucky Retail Associate

                                             MILITARY ACHIEVEMENTS
Honorable Discharge | Aircraft Crewman Badge | Expert M-16 Rifle | Expert Hand Grenade | South Korea Military
Campaign Medal US ARMY

                                            COMMUNITY INVOLVEMENT
Board Member, Saint Agatha Academy, Winchester, KY, 36 hours, 2009-2012
Member, St. Vincent de Paul Society, Winchester, KY 108 hours, 2003-2012
Member, Knights of Columbus, Winchester, KY, 132 hours, 2001-2012
Former Team Leader, March of Dimes, Blytheville, AR, 36 hours ,2000-2001
Former Team Leader, American Cancer Society, Blytheville, AR, 48 hours , 2000-2001
Former President, Humane Society of Blytheville, AR, 200 hours, 1999-2001

                                                      ACTIVITIES
35 mm Photography | Fishing both fresh and salt water | Traveling Europe especially Italy and France

                                             TECHNICAL PROFICIENCY
Microsoft Office Suite: Word, Excel, and PowerPoint

				
DOCUMENT INFO
Description: Phil Cross is a highly motivated, results-driven, and tenacious senior executive offering more than 20 years of retail sales and multi-unit store management experience.