108602001-Social-Media-Obama-v-Romney

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					The Presidential Race
on
Some Useful Data from Socialbakers
Friend

&

www.socialbakers.com/elections
bird Tweet Sting like a bee.

Float like a butterfly.

Twitter Telltales

Facebook Forecasts
28.7 M 76% 2.7%

19.9 M 26% 1.1 M FOLLOWERS

58%

7.1 M 0.008% 0.148% FANS 9% FAN GROWTH

0.6%

FOLLOWER GROWTH

ENGAGEMENT RATE

ENGAGEMENT RATE

Obama’s Twitter followers grow three times faster than his Facebook fans.

Romney's Engagement Rate is 18 times higher on Facebook than on Twitter.

FOLLOWERS GAINED BY DAY

91 K 65 K

FANS GAINED BY DAY 222 K 133 K

RNC

DNC

RNC

DNC

MAY 1 1.2 K

SEP 19

MAY 1 13.4 K
SEP 19

1.1 K

Romney’s tweets are slightly more viral on Twitter.
AVERAGE NUMBER OF RETWEETS PER TWEET

Obama’s posts are much more viral on Facebook.

4.4 K

AVERAGE NUMBER OF SHARES PER POST

Convention Success
Did their respective conventions give them a boost?

2012 DEMOCRATIC NATIONAL CONVENTION
SEPTEMBER 4 - 6

2012 REPUBLICAN NATIONAL CONVENTION
AUGUST 27 - 30

112,878
FOLLOWER GROWTH

53,596
FOLLOWER GROWTH

183,396
FAN GROWTH

437,122
FAN GROWTH

Most Engaging Tweet by Each Candidate
Who had something engaging to say to their followers?
61,639 Retweets
May 9, 2012

11,375 Retweets
August 11, 2012

“Same-sex couples should be able to get married.”

“I am proud to announce @PaulRyanVP as my VP. Stand with us today.
http://mi.tt/Romney-Ryan #RomneyRyan2012”

Most Engaging Post and Types of Posts by Each Candidate
Who had something engaging to say to their fans?
487,264 26,311 77,510
August 30, 2012

Likes Comments Shares
295,708 21,290 47,466
July 17, 2012

Likes Comments Shares

It's the people of America that make it the unique nation that it is.
"Like" if you agree that entrepreneurs, not government, create successful
businesses.

OBAMA’S POST DISTRIBUTION

ROMNEY’S POST DISTRIBUTION

Photo 88% 0.55%

Status 1%

Video 11%

Link 6

Photo 64%

Status 11%

Video 19%

0.48%

0.14%

Engagement Rate

0.51% 2.58% Engagement Rate

1.92%

1.16%

The results come from Socialbakers’ social media analytics solution,
Analytics PRO (data is sourced from Facebook's Open Graph API and
Twitter's API). SupaStar™ avatars are property of Paul Chang -
www.mysupastar.com Infographic by Greenlind - www.greenlind.com

*INFOGRAPHIC DETAILS Data Range Engagement Rate May 1 to September 19,
2012 Defined by the following equations and averaged over a thirty-day
window.

Likes + Comments + Shares
on a given day

Average Post Engagement Rate
Facebook
=

made by page administrator on a given day

Wall Posts

on a given day

Total Fans

100

Replies + Retweets
on a given day

Average Tweet Engagement Rate
Twitter

=

made by profile on a given day

# of Tweets

Total Followers
on a given day

100

				
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