Event Ideas for World Hypnotism Day
World Hypnotism Day is a time to promote hypnotism and your services. At the
end of your event you will surely be giving handouts or having a Q & A time
when you can promote your business. “I wish we had more time but we have
come to the end. Anyone who has any further questions about hypnotism in
general or about hypnosis sessions and how to begin can contact me by calling
our office XYZ Hypnosis at 555-5555.” Also, as your event may be free or low
cost, one of the handouts you give can have product ordering information and a
fee schedule for sessions.
Even though you may have a small group of 5-10 people, how many people will
read or hear the press coverage that will have your contact info included? Think
“outside the box.” No event is too small and you can do more than one event
Regardless of the event(s) you hold on this day, be sure to use 3-4 weeks notice
when promoting. This would mean there is no time to waste for WHD…. let’s
It is amazingly easy to find places that will have you talk for 30, 60 or 90
minutes because most people really do like to help.
Groups & Organizations
Churches & Temples
Check your town’s list of local groups and organizations like Kiwanis, the Elks,
Moose, VFW, Garden Club, Business Owners, etc. You are simply looking for
people to speak to. You can alter your presentation about hypnotism as to how
it would benefit whomever you are speaking to. How will it benefit them, what
will they get out of your presentation and how can they benefit from your talk?
Hypnosis demonstrations do not necessarily need to be for comedic
entertainment such as the typical stage show. This can be done with a brief yet
thorough explanation of hypnosis, how the process works and then a
demonstration with someone or a group demonstration. The demonstration can
be simple pre-test exercises like the Hand Clasp or Arms Up & Down, etc. Our
intent with these events on Hypnotism Day is to introduce the general public to
hypnotism and to offer whatever services may be available for them through
To be interviewed about hypnotism as the “local expert” by one or more media
outlets on Hypnotism Day will be a great contribution. Again, the idea is to
introduce the public to what we do and this can be done through the press. As
we are seeking coverage of our events on that day to create recognition and free
exposure while at the same time presenting hypnotism in a professional manner,
an interview will be exactly the result we seek…. press coverage!
Using these ideas are the easiest and most effective way for anyone to do
something as a part of this group effort. They are easy, take little work and are
all done with no expense… free, zero, zilch! Begin brainstorming today and
begin making the plans and taking the actions to prepare for April 26th –
Feeling Overwhelmed… Don’t!
We sometimes forget to use the same techniques personally that we use with
our clients. Too many times an action is not taken because it feels
overwhelming. To offset this feeling, keep reminding yourself, “The thought is
more overwhelming than the task.” The little, easy actions we take will lead to
the accomplished goal. Redirect your focus on the task at hand, not the overall
goal and take action.
“I want to give a free talk but don’t know what to do.” That’s okay… keep
Ways to Promote Your Event
You can place an announcement on the corkboards at local supermarkets,
sandwich shops, hair salons, barbers, gyms, etc. It really is amazing how well
most people respond when simply asked. Especially when “It’s a Free event for
Pass Out Flyers
This can be done 2 ways. Walking around and handing out 1 page flyers for the
event and asking to have your local businesses allow you to hang one in their
window or leave a few on their reception desks… dentists, tanning salons,
music stores, etc.
Word of Mouth
This is too many times forgotten. Mention it to everyone. Tell people you don’t
know when standing in line somewhere. Talk about what you talk about.
Public Service Announcements
To get a public service announcement (PSA) placed, contact the local cable
company or television station, ask for the community affairs or public service
director and find out whom a PSA should be sent to. Attach a brief cover letter
to the PSA and personalize the envelope. Hand-deliver the PSA and letter if
possible because that way you can make a personal contact.
Make a follow-up telephone call. Introduce yourself, identify the PSA by title
and the date it was distributed. Clearly explain the purpose of the PSA – what
it’s about, the audience it’s intended for and why it’s important to the station’s
viewers and your organization. An educational or information PSA with a broad
appeal is of more interest to a station than one specifically about your business.
Newspapers: Letters to the Editor, Editorials
Two basic rules for generating publicity are: first, be sure you have a
newsworthy item, and second, make it as easy as possible for the person
responsible for reporting the news. The information should be clear and
complete. For larger papers you should contact the editor or reporter of a
specific section (health editor, lifestyle editor or business editor for example). A
newspaper offers many places for items to appear – calendars of events, news
columns, feature stories, editorials, letters to the editor, advice columns,
community events, etc.
One way to help the reporter of a small, local paper is to write a column or
feature article yourself. A letter to the editor can present facts and information
and does not require much work from the newspaper.
Press releases sent out before a scheduled event should inform interested
persons that the event will take place and answer questions as to where, when,
why, how, and who is involved. Make special note of photo opportunities. (See
sample press release and press release formula that’s posted under Resources) A
captioned photo, sent after the event, makes the reporter’s job easier and may
receive additional attention.
Local weekly papers need two to three weeks advance notice in order to include
the article/editorial in the paper. Dailies may need only a few days notice. It
helps to call the editor/reporter after sending your release/letter/editorial to
confirm it was received, to get a reaction, and to offer additional assistance.