Kristin Schweizer is a Project and Account Director with hands-on marketing and promotions experience across a broad range of industries including entertainment, retail, technology and CPG. She is adept working in the field of non-traditional media programming.
KRISTIN SCHWEIZER firstname.lastname@example.org Hightstown, NJ 08520 Mobile: 609-240-3139 Home: 609-371-3806 Account Management ▪ Client Services ▪ Marketing Strategy ▪ Business Development PROFILE Project and Account Director with hands-on marketing and promotions experience across a broad range of industries including entertainment, retail, technology and CPG. Adept working in the field of non-traditional media programming. Skilled at combining strategic and tactical planning, budget, and creative design to develop, coordinate and manage all aspects of projects that deliver on client expectations. Ability to effectively oversee multiple projects simultaneously. Management style which fosters collaboration between agency and clients and across functional areas toward achievement of ROI goals and desired results. Experienced working with multiple key accounts building and maintaining strong, long lasting client relationships. CORE COMPETENCIES Customer Acquisition Event Planning & Production Product Launch Public Relations Events P & L Responsibilities Project Management Sampling Persuasive Communications Budgeting & Forecasting New Media Staffing & Mentoring Creative Thinking Client Retention Campaign Development Team Leadership SELECTED ACCOMPLISHMENTS Results-driven: Improved client satisfaction rate to 95% after assuming management of West Coast operations by implementing a formal client communication structure which included more immediate program recapping and results reporting. (AMP Agency) Brand Builder: Achieved 100% of profitability goal and developed new company branding and strategic direction during transition of division’s sale while providing strong account team leadership and superior client service. (Brite Promotions) Solutions Provider: Reduced major retail client’s program costs 7-10% with development of a volume based pricing model and marketing plan that could be regionalized and launched as needed. (Brite Promotions) Creative Innovator: Designed new revenue growth channels for agency in areas of Field Marketing and Sampling with pricing and business development models for sell-through to new and current clients. (Brite Promotions & AMP Agency) PROFESSIONAL EXPERIENCE BRITE PROMOTIONS, CRANBURY, NJ (PROMO100 Agency - Brite Media Group) 2010-2012 Group Director Designed, implemented and managed promotional marketing programming for Fortune 500 clients. Created pricing strategies for alternative OOH media solutions to generate sales. Managed Account Teams including three direct reports and staff of six. Held P & L Responsibility. Provided superior client service leading to retained client business accounting for 59% of 2012 YTD revenue. Built custom sampling network to reach Hispanic expectant mothers. Delivered cost effective program distributing 500,000 samples for Kimberly-Clark. Oversaw production, including talent integration of largest Spring Break presence at Panama City Beach, FL reaching 300,000 students. Kristin Schweizer email@example.com Page Two AMP AGENCY, CRANBURY, NJ (Experimental Marketing Div. - Alloy Media & Marketing) 2003 – 2010 Senior Account Director Supervised account teams with four direct reports and total staff of eight on both coasts in support of program operations. Established Field Marketing unit with emphasis on non-traditional POS solutions. Administered P&L oversight. Increased profit margins 10-15% by decreasing spending overages and simplifying vendor payments through the design and implementation of a standardized financial tracking system for all operational account teams. Set Guinness World Record with over 250% more participants then needed with PR exposure in multiple media outlets in support of ABC Family’s 25 Days of Christmas franchise in Bryant Park, NYC. Created national airport kiosk program to launch Sprint’s mobile Wi-Fi service. Generated over 29,000 unique business leads and 12mm impressions. Collaborated with Digital team to create an on-ground VIP movie screening experience in conjunction with their Coca-Cola Hollywood Unlocked website. Awarded annual agency-wide accolade for Leadership based upon peer and direct-report nominations with final selection by senior management. ALLOY Media + Marketing, Cranbury, NJ (360 Youth Division) 2001 to 2003 Account Supervisor Responsible for executing and managing all program operations. Worked in partnership with other cross-functional teams including, Sales, Creative, Business Development and Sampling to design programs to meet client goals. Supervised project staff. Built 7-year business relationship with Staples on a B-to-B canvassing program. Implemented training curriculum for field staff to drive small business coupon redemption to 21% for new and remodeled stores. Negotiated vendor contracts which established overall cost savings ranging from 10 to 20%. Marketsource Corporation, Cranbury, NJ 1993 to 2001 Account Manager Implemented and managed key college programming. Responsible for operating budget supervision of field staff and day to day client contact. Managed multi-million dollar American Express college campus program. Motivated a team of up to 40 sales representatives to achieve weekly and program goals. Created a student member loyalty movie screening program working in collaboration with American Express, Entertainment Weekly and AFI (American Film Institute). EARLIER CAREER OVERVIEW Account Coordinator and Field Representative - Marketsource Corp. Sales Representative & Market Research/Product Development Specialist - Papel/Freelance EDUCATION Bachelor of Science - Business Administration - Concentration in Marketing University of Delaware, Lerner College of Business & Economics, Newark, DE
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