Account Director Marketing Services in NYC Resume Kristin Schweizer by KristinSchweizer


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									KRISTIN SCHWEIZER                                           
Hightstown, NJ 08520                                     Mobile: 609-240-3139 Home: 609-371-3806

       Account Management ▪ Client Services ▪ Marketing Strategy ▪ Business
Project and Account Director with hands-on marketing and promotions experience across a broad
range of industries including entertainment, retail, technology and CPG. Adept working in the field of
non-traditional media programming. Skilled at combining strategic and tactical planning, budget, and
creative design to develop, coordinate and manage all aspects of projects that deliver on client
expectations. Ability to effectively oversee multiple projects simultaneously. Management style which
fosters collaboration between agency and clients and across functional areas toward achievement of
ROI goals and desired results. Experienced working with multiple key accounts building and
maintaining strong, long lasting client relationships.
                                      CORE COMPETENCIES
Customer Acquisition                Event Planning & Production             Product Launch
Public Relations Events             P & L Responsibilities                  Project Management
Sampling                            Persuasive Communications               Budgeting & Forecasting
New Media                           Staffing & Mentoring                    Creative Thinking
Client Retention                    Campaign Development                    Team Leadership
                                 SELECTED ACCOMPLISHMENTS
       Results-driven: Improved client satisfaction rate to 95% after assuming management of West
       Coast operations by implementing a formal client communication structure which included
       more immediate program recapping and results reporting. (AMP Agency)
       Brand Builder: Achieved 100% of profitability goal and developed new company branding
       and strategic direction during transition of division’s sale while providing strong account team
       leadership and superior client service. (Brite Promotions)
       Solutions Provider: Reduced major retail client’s program costs 7-10% with development of a
       volume based pricing model and marketing plan that could be regionalized and launched as
       needed. (Brite Promotions)
       Creative Innovator: Designed new revenue growth channels for agency in areas of Field
       Marketing and Sampling with pricing and business development models for sell-through to
       new and current clients. (Brite Promotions & AMP Agency)

                                  PROFESSIONAL EXPERIENCE
BRITE PROMOTIONS, CRANBURY, NJ (PROMO100 Agency - Brite Media Group)                        2010-2012
Group Director
Designed, implemented and managed promotional marketing programming for Fortune 500 clients.
Created pricing strategies for alternative OOH media solutions to generate sales. Managed Account
Teams including three direct reports and staff of six. Held P & L Responsibility.
      Provided superior client service leading to retained client business accounting for 59% of 2012
      YTD revenue.
      Built custom sampling network to reach Hispanic expectant mothers. Delivered cost effective
      program distributing 500,000 samples for Kimberly-Clark.
      Oversaw production, including talent integration of largest Spring Break presence at Panama
      City Beach, FL reaching 300,000 students.
Kristin Schweizer                                     Page Two

AMP AGENCY, CRANBURY, NJ (Experimental Marketing Div. - Alloy Media & Marketing)          2003 – 2010
Senior Account Director
Supervised account teams with four direct reports and total staff of eight on both coasts in support of
program operations. Established Field Marketing unit with emphasis on non-traditional POS solutions.
Administered P&L oversight.
       Increased profit margins 10-15% by decreasing spending overages and simplifying vendor
       payments through the design and implementation of a standardized financial tracking system
       for all operational account teams.
       Set Guinness World Record with over 250% more participants then needed with PR exposure
       in multiple media outlets in support of ABC Family’s 25 Days of Christmas franchise in Bryant
       Park, NYC.
       Created national airport kiosk program to launch Sprint’s mobile Wi-Fi service. Generated over
       29,000 unique business leads and 12mm impressions.
       Collaborated with Digital team to create an on-ground VIP movie screening experience in
       conjunction with their Coca-Cola Hollywood Unlocked website.
       Awarded annual agency-wide accolade for Leadership based upon peer and direct-report
       nominations with final selection by senior management.
ALLOY Media + Marketing, Cranbury, NJ (360 Youth Division)                               2001 to 2003
Account Supervisor
Responsible for executing and managing all program operations. Worked in partnership with other
cross-functional teams including, Sales, Creative, Business Development and Sampling to design
programs to meet client goals. Supervised project staff.
       Built 7-year business relationship with Staples on a B-to-B canvassing program.
       Implemented training curriculum for field staff to drive small business coupon redemption to
       21% for new and remodeled stores.
       Negotiated vendor contracts which established overall cost savings ranging from 10 to 20%.
Marketsource Corporation, Cranbury, NJ                                                   1993 to 2001
Account Manager
Implemented and managed key college programming. Responsible for operating budget supervision
of field staff and day to day client contact.
         Managed multi-million dollar American Express college campus program. Motivated a team of
         up to 40 sales representatives to achieve weekly and program goals.
         Created a student member loyalty movie screening program working in collaboration with
         American Express, Entertainment Weekly and AFI (American Film Institute).

                                  EARLIER CAREER OVERVIEW
       Account Coordinator and Field Representative - Marketsource Corp.
       Sales Representative & Market Research/Product Development Specialist - Papel/Freelance

       Bachelor of Science - Business Administration - Concentration in Marketing
       University of Delaware, Lerner College of Business & Economics, Newark, DE

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