Chabot College by O3L09H


									Chabot College                                                                               October, 1993

                             Course Outline for Mass Communications 35
                                  WRITING FOR BROADCASTING

Catalog Description:
       35 - Writing For Broadcasting                                                                 3 units

        Techniques of writing for radio and television; discussion of professional and student scripts, with
        emphasis on commercials; and underwriting announcements, public service announcements, news
        and program introductions. Strongly recommended: Eligibility for English 1A or 52A, and completion
        of Mass Communications 31. 3 hours.

Expected Outcomes for Students:
       Upon completion of the course the student should:
       1.     analyze radio and television commercials into their various parts and types;
       2.     demonstrate, through writing of commercials, various appeals including persuasion;
       3.     know how to analyze radio and television news stories and programs for organization and
              techniques of writing;
       4.     demonstrate, through writing, knowledge of script writing for radio and television.

Course Content:
       1.     Radio Commercials
              A.       Difference between radio advertising and other media
              B.       Types of commercials
              C.       Appeals
              D.       Persuasive technique
              E.       Techniques of writing commercials
       2.     Public Service Announcements
              A.       Types
              B.       Appeals
              C.       Persuasive technique
       3.     Radio News
              A.       Difference between radio news and other reporting media
              B.       Organization of newscasts
              C.       Techniques of writing news
       4.     Television News
              A.       Difference between television news and other reporting media
              B.       Organization of newscasts
              C.       Use of film, tape and visuals in TV news
              D.       Techniques of writing to news film
              E.       Techniques of TV news writing
       5.     TV Commercials
              A.       Difference between television advertising and other media
              B.       Appeals
              C.       Persuasive technique
              D.       The Story Board
              E.       Communication through use of visual images

Methods of Presentation;
      1.      Lectures
      2.      Group discussions
         3.        Presentations and critiques of professional and student scripts
         4.        Tapes and film commercials

Methods of Evaluating Student Progress;
      1.      Quality of written material and their presentations
      2.      Written tests
      3.      Final exam

Textbook(s) (Typical):
       Broadcast Writing, Garvey, Daniel, and Rivers, Longman, Inc.
       Broadcast Writing Workbook, Garvey, Daniel, and Rivers, Longman, Inc.

Special Student Materials:          None

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Rev. 10/93

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