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									highpreactor THE NEXT GENERATION

    High Pressure Laboratory Reactors – Marketing + Sales
    highpreactor
highpreactor THE NEXT GENERATION

   Applications


               Hydrogenation
               Materials testing
               Hydrothermal synthesis
               Nano technology
               Extractions
highpreactor THE NEXT GENERATION

   Product Overview


      BR- Series
     Main topic of this training
     25 to 2000ml, 200bar, 230/300°C


      HR-Series
     Older reactors
     Only as PTFE-lined reactors available, no special alloys
     100 to 4000ml, 100 to 200bar, 230°C


      Low pressure reactors and testing autoclaves
     Customized reactors only with 20bar, 1200 to 5000ml, 230°C
highpreactor THE NEXT GENERATION

   Safety


               High quality SS 316 Tl and Hastelloy® C-4 pressure vessels
               TÜV testing for each reactor
               Rupture discs in each pressure vessel
               Overpressure valves as independent overpressure protection
               Corrossion safety of at least 1mm
               Each reactor is hydrostatically pressure tested with
                1.6 * max. operation pressure
               Each reactor is leak tested with Nitrogen
               Explosion-proofed instruments on request
highpreactor THE NEXT GENERATION

   Marketing (rough estimation)
      Market Potential:
       Germany                     300 Reactors          1.25 Mio €
       Europe                      900 Reactors          3.75 Mio. €
       USA                         1000 Reactors         5.0 Mio. €
       World                       2600 Reactors         12.5 Mio. €
      (4,500.- € per reactor)


      Competitors:
       Parr (USA)                  50-70%
       BüchiUster (CH)             10-20%
       Premex (CH)                 5%          (no representation in JP, China, USA)
       BERGHOF (D)                 2%
       Others                    ??
        Autoclave Engineers (USA), Roth (D) ......
highpreactor THE NEXT GENERATION

   Marketing – Competition (Parr)

      Strength:
       Huge catalogue
       A lot of extras (makes it uneasy for customers to select!)
       Reputation
       Distributor network
       Huge customer data base
       Large volume reactors up to 20 litre
      Weakness:
       Difficult handling
       Complex (expensive?) systems including stands etc.
       No PTFE-lining
       No Hastelloy valves and fittings
highpreactor THE NEXT GENERATION

   Marketing - BERGHOF


      Strength:
       High reputation for PTFE-lined reactors
       New flexible, modern design (especially Parr is old-fashioned)
       Not too much extras, thus cost-effictive
       Start-up distributor network
       Valves and fittings completely made of Hastelloy

      Weakness:
       Missing features (stand & lift systems, >200bar, > 300°C)
       No large volume reactors
       small customer database
       long delivery times for customized solutions
highpreactor THE NEXT GENERATION

    BERGHOF – Basic Technologies

      Sealing and PTFE-Lining
       Conical flange lock with
       O-seal rings made of FPM (Viton, 230°C), PTFE (230°C),
        FFKM (Kalrez, 300°C) or FPM/FEP (230°C)
       Complete PTFE-lining of all wetted parts (vessel, lid, dip-tubes) and
        rupture discs
highpreactor THE NEXT GENERATION

    BERGHOF – Basic Technologies

      Quick-release closure sytems
       Tool-free, Easy-to-use




                           Quick-Closure Ring   Quick-Closure Chain
                            BR-300              BR-100 and BR-1000
highpreactor THE NEXT GENERATION

    BERGHOF – Basic Technologies

      Connections
       Standard Swagelock connectors consist of
        a front and a back-ferrule as well as a nut.
       Connectability to valves and fittings of many manufacturers
       Simple assembly and reassembly
highpreactor THE NEXT GENERATION

   Sales Propositions


    High Flexibility              All reactors are designed as modular systems
                                  Different Volumes with each reactor head by simply
                                   exchanging the vessels and/or PTFE-inserts
                                  Individual combinations of materials of construction.
                                   Reactors are made of SS with or without PTFE lining
                                   or Hastelloy and all parts of the head assembly are
                                   available in SS or Hastelloy, too.
                                  Specific stirrer technics with various torques for
                                   different viscosities of solutions.
                                  High flexibilty in valves and fittings


    PTFE-lining                   Unique feature of BERGHOF reactors for corrosion
                                   protection of SS reaction vessel.
                                  PTFE-inserts may be used for storage of reaction
                                   mixtures
highpreactor THE NEXT GENERATION

   Sales Propositions


    Easy handling                 Tool-free opening and closure of quick release
                                   closures (tensioning rings and chains)
                                  Swagelok connections which can be opened and
                                   closed by the opertor
                                  No crosses and T-pieces in valves and fittings which
                                   simplifies cleaning of all parts



    Safety                        All vessels are individually pressure and leak tested
                                  Design test by german TÜV
highpreactor THE NEXT GENERATION

   Sales Propositions


    Customized solutions          Special valves and fittings are available
                                  Reactors can be made of other materials on request
                                  Customized reactors for special purposes (e.g. pure
                                   PTFE reactors)


    Price                         All reactors have a simple design without unnecessary
                                   extras and thus are cost effective
                                  For applications with highly corrosive media the
                                   combination of SS reactor with PTFE-lining and valves
                                   and fittings made of Hastelloy is less expensive than a
                                   complete reactor made of Hastelloy.
highpreactor THE NEXT GENERATION

   Combinations of Materials

      Vessel   Valves + Fit.   Stirrer + dip tubes   Application
      SS       SS              SS                    pure org. solvents
      SS/PTFE SS               SS/PTFE               weak acids / basis
      SS/PTFE HC-4             SS/PTFE               strong / hot acids
      HC-4     HC-4            HC-4                  very strong acids (HF)


                                      Valves +
                                      Fittings



                               Stirrer + dip tubes


                                 Pressure
                                 vessel
highpreactor THE NEXT GENERATION

   Marketing - BERGHOF


      Discussion with Customer:
       Chemical Application
        Which solvents or main reagents are to be used?
        pH-value?
       Material of construction
        PTFE-lining? Special materials?
       Technical Data
        Volume? Max. pressure / Temperature? etc.
       Head Assembly
        Gas sampling? Liquid sampling? Others?
       Heating
        Electrical / circulation heating? Cooling for exothermic reactions?
       Agitation
        Viscosity of sample?


       Refer to „Questionnaire-Customized-HR-52-0009-98-00-02-011.doc“

								
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