Subliminal Messages - PowerPoint by e2f57F39

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									Subliminal Messages

               Team #3
          Vincent Evangelista
                 Joshua Kotz
           Dasa Stanimirovic
               Jeanina Perez
             Raymond Tintle
                 Overview
   What is a subliminal message?
   Do they work?
   History
   Advertisements
   Subliminal messages and Technical Writing
                     Definition
 Wikipedia.org
   A signal or message embedded in another object, designed to
    pass below the normal limits of perception.

 Team 3
   Anything within an object that is meant to stimulate the
    subconscious.
Does it really work?
           DailyScience.com
             University College
              London
             Brain response
             Will not necessarily
              cause action
             Concentration
                   History
 2 forms: auditory, visual
 Greeks-5th Century BC
 Radio
    1920’s- people disliked the radio
    BBC-backward masking
 James Vicary
    Increased popcorn and coca-cola sales
    Manipulation
 Did it work?
Camel
                       Camel
 Every Camel advertisement contains the “Smooth
  Character”
 Research
    Polled children under 18
    Before launch of Camel Joe: less than 1% smoked
     camels
    Three years after launch: 25-30% smoked camels
 The character appeals more to people below the
  age of 18 than adults
    Camel Joe…Mickey Mouse
 Popularity and attractiveness
          Corona



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             Corona
                 Subtleties
 Subliminal does not necessarily have to be
  hidden
 Stimulates subconscious
 15 seconds
   Visual (beach, weather, ocean, bright)
   Audible (ocean)
   Association (women, vacation, relaxation)
        Technical Writing
M I M E S           T R I B E
E   N   E   N   U   A   E   N   A   N
S   T   A   D   C   R   L   F   C   V
S   E   N       C   G   A   L   K   I
A   N   S   R   E   E   T   U   G   R
G   T       E   S   T   I   E   R   O
E           S   S       O   N   O   N
            U           N   C   U   M
            L           S   E   N   E
            T           H   S   D   N
                        I           T
                        P
Questions?

        Comments.
                   References
 http://query.nytimes.com/gst/fullpage.html?res=9D0CE7D
  B143CF933A15751C1A967958260
 http://www.sciencedaily.com/releases/2007/03/070308121
  938.htm
 http://tobaccocontrol.bmj.com/cgi/content/short/11/suppl_
  1/i32
 http://en.wikipedia.org/wiki/Subliminal_message
 http://www.umich.edu/~onebook/pages/tablepages/history.
  html#pop

								
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