Choosing Effective Domain Name
How can domain name influence your site’s popularity? What do the words
“effective domain name” mean? What are the types of domain names? You’ll
learn a lot of useful information about domain names from this article.
Domain name makes an Internet address of your web site that is why it has
to be easy to remember and to type, it has to be representative and
correspond with your web site. In other words it has to be effective.
To make it to be this way I’ve prepared a couple of tips for you when
choosing an effective domain name.
Make Your Domain Name Representative.
In order your domain name to be representative, make it to be accordant
to your web site name. And make your site’s name also be your URL. As
your web site visitors will remember it by its name. So when they decide
to return to your site again don’t make them wonder what the URL to type
in their browser to get to the site they need.
There is another problem when the web site’s name and its URL spelled
differently. Imagine your web site’s or the company’s name is, for
example “MySuperBusiness” but some other company has such URL. The
visitor who remembers your web site by its name would naturally type
mysuperwebsite.com in his/her browser and will get to your competitor’s
web site. And it would make a loss for you.
There are thousands of domain names are registered every day and that
could be a problem for you to get the one you want.
In case you are just starting out it would be more comfortable for you to
register a domain name first and name your web site only after you did
that. And if you have a promoted brand name and don’t want to change it
only because the domain name that fits you is already taken by someone
else you can check its owner through the “Whois” to see who owns it. And
you can purchase it from its present owner.
Make Sure Your Domain Name is of Optimal Length.
In general domain names can be of any length up to 67 characters. There
are a lot of disagreements about of what length the domain name is better
A short domain name advantage is that it’s much easier to remember and
it’s less compliant to typing mistakes.
A long domain name is usually easier to human memory instead of the one
that was made short by all means. If it was, for example, replaced with
its abbreviation it would be much easier to remember the complete
meaningful name than the combination of letters and numbers that might
have no sense.
So I guess it would be a perfect choice for you to use as short domain
name as possible but only on condition of it remains meaningful.
Try not to use any symbols that carry no important information like
slashes or hyphens. As it’s very easy to forget them when typing your
Choose the Right Domain Extension.
Choosing a domain name extension depends on what exactly your activity
is. In case it is of local scales, like pizza delivery, you can take a
country- specific domain name. You also get in a good position with such
domain name as the people your activity is targeted to know that they are
dealing with a local entity.
The most common types of domain extensions are .com, .net and .org. These
domain extensions are for your use in case you are planning to benefit
from the international activity.
There are some domain names that require from the registrant to represent
a certain type of entity such as .edu, which is reserved for universities
or high schools, .aero, .biz, museum and some others.
So as you can see it is vitally important for you to get your own domain
name. And it would be better if it corresponds with your activity and the
web site’s name. But the bottom line of the article is that you sure
should purchase you own domain name.
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