"GEST�O DA SUSTENTABILIDADE NA FRANQUIA OB OTIC�RIO"
Sustainable Development Under the Optics of the Vectors of the Sustainability: Case Study in an Company of Perfumery and Cosmetics Aline Cristina de Araújo F. Silvaa, Marcos Macri Oliverab, Hilton Freire do Nascimentoc, Sônia Feitozad a. Universidade Federal da Paraíba (PPGEP), João Pessoa, firstname.lastname@example.org b. Universidade Federal da Paraíba (PPGEP), João Pessoa, email@example.com c. Universidade Federal da Paraíba (PPGEP), João Pessoa, firstname.lastname@example.org d. Universidade Federal da Paraíba (PPGEP), João Pessoa, email@example.com Abstract The business management based on the sustainability is one of the great challenges of the enterprises inserted in the Capitalist System. In this context, the objective of this article is to describe a case study on as a private organization observes and uses the concepts of the sustainability, treating it like stout beginning of his actions. This one presents a checking of the theory that permeates the sustainable development, based on the vectors of the sustainability: economical, social and environmental, co - making a list of such a checking to posture taken for the studied enterprise, in adherence to this strategy of survival in the long term. For so much, there was launched hand of bibliographical inquiry and collection of secondary data, of public character, which, analysed, gave a description aligned with the objective of the article. As result, one identified that the enterprise carries out actions that contemplate all the vectors of the sustainability. Key words: Sustainable development; Sustainability; Vectors of the Sustainability.