GEST�O DA SUSTENTABILIDADE NA FRANQUIA OB OTIC�RIO

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GEST�O DA SUSTENTABILIDADE NA FRANQUIA OB OTIC�RIO Powered By Docstoc
					 Sustainable Development Under the Optics of the
  Vectors of the Sustainability: Case Study in an
      Company of Perfumery and Cosmetics
Aline Cristina de Araújo F. Silvaa, Marcos Macri Oliverab, Hilton Freire do Nascimentoc, Sônia
                                           Feitozad

         a. Universidade Federal da Paraíba (PPGEP), João Pessoa, alinelibaraujo@yahoo.com.br

           b. Universidade Federal da Paraíba (PPGEP), João Pessoa, macri.uniuol@gmail.com

           c. Universidade Federal da Paraíba (PPGEP), João Pessoa, hiltonfreire@gmail.com

          d. Universidade Federal da Paraíba (PPGEP), João Pessoa, sonia.feitosa@gmail.com




Abstract

The business management based on the sustainability is one of the great challenges of the
enterprises inserted in the Capitalist System. In this context, the objective of this article is to
describe a case study on as a private organization observes and uses the concepts of the
sustainability, treating it like stout beginning of his actions. This one presents a checking of
the theory that permeates the sustainable development, based on the vectors of the
sustainability: economical, social and environmental, co - making a list of such a checking to
posture taken for the studied enterprise, in adherence to this strategy of survival in the long
term. For so much, there was launched hand of bibliographical inquiry and collection of
secondary data, of public character, which, analysed, gave a description aligned with the
objective of the article. As result, one identified that the enterprise carries out actions that
contemplate all the vectors of the sustainability.

Key words: Sustainable development; Sustainability; Vectors of the Sustainability.

				
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posted:10/4/2012
language:English
pages:1