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									              Phoenix Weekly
A leading magazine in the Chinese community

                                              March, 2012
Background

Phoenix Weekly, a comprehensive publication launched in
2000 and is published by Phoenix Satellite TV, with
permission for distribution in mainland China and overseas.

Editorial covers finance, political events, current affairs,
social issues, culture and individual profiles.

Issued on the 5th, 15th and 25th of every month.
Distribution
Hotels : distributed in top-rated hotels in the major cities of China


In-flight: distributed in airlines, e.g. Dragonair


Free Periodicals: complimentary copies are delivered regularly to the leaders of local
governments, corporations and tertiary institutions


Retail Sales/Subscription (Mainland China): apart from self-distribution and the
cooperation with some provincial post offices and supermarkets throughout the country,
Phoenix Weekly has its own team to deliver the magazine directly to the readers


Retail Sales/Subscription (Overseas): overseas distribution including Hong Kong, Macau,
Taiwan, Australia, New Zealand, Singapore, Malaysia, Japan, Canada and United States
          Distribution
Hotels:
                    Viewers Profile
                          Male skewed
                Mature age group (24-55)
                          Well-educated
                          High income
    Government officials, professionals,
company managers and oversea educated elites

 Source: Phoenix Weekly
                              Circulation

                      3 Issues Per Month
     Monthly Circulation : 450,000 copies




Source: Phoenix Weekly 2011
Advertising Opportunities
    in Phoenix Weekly
  Ad Insertion
  Advertorial
  Editorial
  Special supplement
  Contest
  Front Art Cover
  Belly-band
  Others (discretionary)
     Editorial on Phoenix Weekly
•2 ROP Full-page regular print-ads 215mm(W) X 275mm (H)
•1 ROP Full-page Editorial Feature




                             Ernest Borel was the official watch
                             sponsor of Miss Chinese Cosmos Pageant
                             for 3 consecutive years. Detailed feature on
                             Phoenix Weekly to maximize its product
                             exposure.
Major Advertisers




     Mercedes Benz
                     Volkswagen
Major Advertisers




                Broad Air
                Conditioning




 Mao Tai Jiu
                                   One-Stop
                       Integrated Marketing Opportunities



                  Phoenix InfoNews      Phoenix Movies     Phoenix CNE       Phoenix N.A. Chinese Phoenix HK
Phoenix Chinese


                                            On-air
                                      Phoenix
                                Multimedia Platform
                                In-print             On-line             Digital Audio
                                                                         Broadcasting



                                                         Phoenix New Media           Phoenix U Radio
          Phoenix Weekly    Phoenix Ad Information           ifeng.com
Thank You

								
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