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Sales Lead Generation Tips


  • pg 1
									Sales Lead Generation Tips: Why
 Adding a Blog to Your Business
      Website Makes Sense

1   www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
       Sales Lead Generation Tips: Why Adding a Blog to Your
                   Business Website Makes Sense

Lead generation tipsare key for all business owners who want to grow their business, Denise
and Sharon included. If you are reading this you obviously ‘get’ the opportunity online can
bring for a small to medium sized business. What many small business owners don’t appreciate
is that it is not just about having a static Website with a few pages and diagrams often
referred to as brochure websites. Maybe that worked 10 years ago.

                                          Not now!
With the various Google updates happening on a consistent basis a definite pattern is
emerging. As business owners we have to partner with Google if we want any traffic at all.

Yes we need a crisp clean website, with pages that have relevant ‘call to actions’. Your
website/blog also needs to be easy to find your way around i.e. that is easy to navigate. Most
of all though you will need quality content that actually helps people that visit your website.
This content needs to serve 2 purposes.

1. To add value to the reader i.e. solve a problem, stimulate thinking

2. To be search engine friendly so it can be found by our reader in the
first place.

One lead generation technique we use for our Online marketing business is to carry out a free
website review/audit. This is by video or a pdf report. The one thing that most websites we
review suffer from is lack of relevant content. In fact some sites have less than 5-600 words of
content in total. Unfortunately from 2009 and beyond this has meant your site will be on page
3 0r 4 or even lower. Fact : less than 10% of surfers go past page 1.
An easy and user friendly way to get around this content issue is to add a blog to the site. Not
a self-hosted one like blogger or WordPress.com. One that is attached to the site itself. The
image below gives you an example from Chris Cooper’s site at cc1 Consulting.

       2   www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

This addition to your website will allow you to post regular content that informs your readers,
answers questions and………….drum roll……….anoints you as the expert that you are. It is here
that you can build a relationship with your audience so that they get to……….in the words of
Seth Godin; Know, Like and Trust you, then eventually buy your product or service. For Sharon
and I we can honestly say writing content gave us our first success online.

I remember the day we ‘started’ marketing ourselves on the Internet and the technological
challenges it brought just a few short years ago [ no instructional videos or easy to use
software then      ]. Though I ‘thought’ I understood technology I soon realised that attaching a
word document to an email did not count

A mentor of mine explained one easy lead generation tip to me. She pointed out that one
thing I could do was write [spelling and grammar sometimes needs a tweak] well enough to get
people to open my emails and read my content and in a way that people started to pay me to
do it for them.
Our experience is that 99% of people we come across can do this as well.

So that is step one.
If you don’t have a blog as part of your website ask your website designer how much it will
cost. You want WordPress. It can be downloaded fromwordpress.org.. This is free open source
software. Any web company worth their salt will be able to do that. This ‘should’ not cost the

So what next ?
Look out in the next day or so when we share how to write in a way that gets your blog posts
found and makes Google love you.

To you and your online success,

Denise and Sharon

        3   www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
                                  About Fast Track Your Sales

We are a web marketing company based in the UK we help our clients get more sales

We provide a range of services:

      Marketing and Sales Strategy
      Product Launch Planning and implementation
      Copywriting
      Sales letter creation
      Lead Generation Website
      Affordable Websites
      SEO
      Social Media Marketing

To find out more either email us or call us at the numbers below

Email: support[at]fasttrackyoursales[dot]co.uk

Tel:   08452570073

       4   www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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